Is massage oils for date night profitable to sell on Amazon United Kingdom?

The niche generates £324K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the massage oils for date night niche?

14 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in massage oils for date night?

Top complaints mined from reviews: Smell, Size-Overall, Taste-Overall. The return rate is 0.3%.

When does demand for massage oils for date night peak?

Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the massage oils for date night niche?

Listings span £4.94–£20.18; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 6,131 reviews — the moat a new listing must climb.

massage oils for date night

Worth a look

Shows low returns (0.3%), but soft demand (-37.5% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£324K

£324K/yr · 279K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.26

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.94–£20.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,131.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, massage oils for date night is a £324K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

massage oils for date night market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £282K–£338K; units × avg price
Conversion rate: 10.3%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 4.0%
Avg brand age: 77 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

Naissance27%
Pure World19%
Maple Holistics17%
Me You Us9%
DAZINER6%
Vibratissimo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top massage oils for date night search terms

massage oils for date night265K/yr -38.3%8.1% conv.
massage oil set for date night8K/yr -16.1%5.3% conv.
sensual massage oil6K/yr -34.4%5.0% conv.
sensual essential oils massage20/yr -44.4%0.0% conv.

All search terms

Top massage oils for date night products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml

Naissance£8.344.5★5,110 rev

Aromatherapy Sensual Massage Oil for Couples - Lavender Massage Oil for Skin with Jojoba and Sweet Almond Oil - Aromatherapy Oil Infused with Pure Natural Oils - Vegan Non GMO & Gluten Free

Maple Holistics£12.674.4★40,978 rev

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK

Pure World£7.564.5★5,584 rev

Me You Us Love Secret Massage Oil 150ml Luxurious Romantic Body Oil for Couples Sensual Moisturising Blend with Captivating Aroma Skin Softening & Nourishing Formula for Intimate Massage

Me You Us£6.624.5★227 rev

DAZINER Strawberry Flavoured Lube Intimate Gel 200ml Massage Oil lubricants & Licks lube for Women Water Based lubricating Gel for Women Sex lube (Strawberry)

DAZINER£4.943.0★16 rev

Newest

by launch date

Dirty Desires Vanilla Intimate Massage Oil for Couples Warm Vanilla Scent Long-Lasting Non-Sticky 250ml

Dirty Desires£20.188 rev

1mo ago

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK

Pure World£7.565,584 rev

4mo ago

Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing

Kiiroo£16.2810 rev

5mo ago

Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK

Pure World£8.4017 rev

7mo ago

Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK

Pure World£6.905,584 rev

7mo ago

What buyers say about massage oils for date night

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“For anyone like myself who appreciate bit of relaxing feeling with this lovely fragrance oil”

Quality-Overall9%

“no complaints”

Efficiency8%

“Effective”

Soft Feel6%

“makes skin feel soft”

Massage Quality4%

“nice massage oil”

Soothing Effect4%

“It have a nice sent on it's relax your body”

Texture/Consistency-Overall2%

“The only nice thing about it is how thick the lub texture is”

Ease Of Use2%

“easy to open/close too”

Gifting Purpose1%

“Superb Valentines Day Gift”

Size-Overall1%

“Nice size bottle means plenty of use”

What buyers complain about

Smell56%

“Leaves weird smell for prolonged time”

Size-Overall9%

“So it doesn't come with a proper cap”

Taste-Overall3%

“awful taste”

Advertised Vs Actual Product3%

“Don't buy is not whats described as”

Leak-Proof3%

“The bottle did leak”

Product Condition3%

“Like used”

Massage Quality2%

“so not convenient to use during massage”

Heating2%

“Wasn't as warming as I expected”

Ease Of Use2%

“so not convenient to use during massage”

Top return reasons

Smell45%

Leak-Proof22%

Oily/Greasy6%

Advertised Vs Actual Product4%

Ingredients-Overall3%

Quality-Overall3%