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Massage Oils for Date Night

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -37.5% this quarter, so Massage Oils for Date Night is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£324K/yr279K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
63%top-5 click share · 14 brands · 15 sellers

Flapen Score

Massage Oils for Date Night against its category

The dotted line is the Health & Personal Care average. Past it, Massage Oils for Date Night is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Oils for Date Night market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Oils for Date Night 279K times last year and spent an estimated £324K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
10.3%
Market size, estimated
£324Ka year
Peak month
February2.1× the quietest month
Top search term
massage oils for date night265K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £4.94 to £20.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £11.26 that is £11K to £14K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£4.94–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #18 within Alternative Medicine. It carries 6,131 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#18in Alternative Medicine
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,131per listing
Listings tracked
17

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Massage Oils for Date Night products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£130K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

18%

  • Naissance27%
  • Pure World19%
  • Maple Holistics17%
  • Me You Us9%
  • DAZINER6%
  • Vibratissimo5%

Demand

Massage Oils for Date Night search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Massage Oils for Date Night search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • massage oils for date night265K/yr
  • massage oil set for date night8K/yr
  • sensual massage oil6K/yr
  • sensual essential oils massage20/yr

Reviews and returns

What reviews say buyers love and hate about Massage Oils for Date Night

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.3%of orders come back
“Leaves weird smell for prolonged time”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Massage Oils for Date Night questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data