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Massage Oils for Date Night

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -37.5% this quarter, so Massage Oils for Date Night is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£324K/yr279K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
63%top-5 click share · 14 brands · 15 sellers

Flapen Score

Massage Oils for Date Night against its category

The dotted line is the Health & Personal Care average. Past it, Massage Oils for Date Night is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Oils for Date Night market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Oils for Date Night 279K times last year and spent an estimated £324K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
10.3%
Market size, estimated
£324Ka year
Peak month
February2.1× the quietest month
Top search term
massage oils for date night265K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £4.94 to £20.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £11.26 that is £11K to £14K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£4.94–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #18 within Alternative Medicine. It carries 6,131 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#18in Alternative Medicine
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,131per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Massage Oils for Date Night products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£130K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Naissance27%
  • Pure World19%
  • Maple Holistics17%
  • Me You Us9%
  • DAZINER6%
  • Vibratissimo5%

Demand

Massage Oils for Date Night search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Massage Oils for Date Night search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • massage oils for date night265K/yr
  • massage oil set for date night8K/yr
  • sensual massage oil6K/yr
  • sensual essential oils massage20/yr

Reviews and returns

What reviews say buyers love and hate about Massage Oils for Date Night

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell56%−0.38

Leaves weird smell for prolonged time

Smells bad

Smells like plasticine

Size-Overall9%+0.36

So it doesn't come with a proper cap

small

Taste-Overall3%−0.02

awful taste

tastes honesty disgusting

Advertised Vs Actual Product3%−0.02

Don't buy is not whats described as

Leak-Proof3%

The bottle did leak

Love

Smell50%−0.38

For anyone like myself who appreciate bit of relaxing feeling with this lovely fragrance oil

Lovely oil, smells amazing

Great smell

Quality-Overall9%+1.35

no complaints

Great Product

Amazing product

Efficiency8%+1.14

Effective

it was effective

Soft Feel6%

makes skin feel soft

Left the skin feeling really soft

Massage Quality4%−0.02

nice massage oil

Beautiful oil to massage with

Return

0.3% Return rate 6% Fixable by listing

Smell45%██▄▇▆▄

Leaves weird smell for prolonged time

Smells bad

Smells like plasticine

Leak-Proof22%▃▃▇▄▆█

The bottle did leak

Oily/Greasy6%█▁▇▁▅█
Advertised Vs Actual Product4%▁█▁▁▆▁

Don't buy is not whats described as

Ingredients-Overall3%▁█▁▁▁▆

FAQ

Common Massage Oils for Date Night questions

Answered from the same tracked data.