Is massage oil profitable to sell on Amazon United Kingdom?

The niche generates £819K/yr across 24 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the massage oil niche?

16 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in massage oil?

Top complaints mined from reviews: Smell, Size-Overall, Heating. The return rate is 0.2%.

When does demand for massage oil peak?

Demand peaks in Feb–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the massage oil niche?

Listings span £4.94–£16.70; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 5,615 reviews — the moat a new listing must climb.

massage oil

Worth a look

Shows low returns (0.2%), but soft demand (-27.4% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£819K

£819K/yr · 965K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.53

avg listing price — sweet spot $15–$100

Review moat

Bad5,615.08

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£4.94–£16.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, massage oil is a £819K/yr Amazon United Kingdom market (965K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

massage oil market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: £762K–£953K; units × avg price
Conversion rate: 8.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

27%

Naissance19%
Pure World18%
Maple Holistics13%
Majestic Pure13%
Vibratissimo5%
Gya Labs5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top massage oil search terms

massage oil406K/yr -26.2%6.8% conv.
massage oils for date night265K/yr -38.3%8.1% conv.
massage oils for massage therapy117K/yr -8.7%6.8% conv.
massage oils61K/yr -33.1%5.8% conv.
massage oils for date night arousal25K/yr +6.7%7.5% conv.
body massage oil for full body5K/yr -7.6%4.4% conv.
massage oil set for date night8K/yr -16.1%5.8% conv.
sensual massage oils for date night arousal10K/yr -37.5%5.4% conv.
body massage oil8K/yr -24.7%3.4% conv.
massage oul6K/yr -25.3%10.3% conv.

All search terms

Top massage oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml

Naissance£8.344.5★5,110 rev

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK

Pure World£7.564.5★5,584 rev

Majestic Pure Lavender Massage Oil 236 ml - Hydrating Calming & Rejuvenating Body Massage Oil Made with Natural Oils for Men & Women

Majestic Pure£8.214.5★9,513 rev

Aromatherapy Sensual Massage Oil for Couples - Lavender Massage Oil for Skin with Jojoba and Sweet Almond Oil - Aromatherapy Oil Infused with Pure Natural Oils - Vegan Non GMO & Gluten Free

Maple Holistics£12.674.4★40,978 rev

Vanilla Massage Oil for Massage Therapy - Relaxing Full Body Massage Oil with Silky Smooth Jojoba and Sweet Almond Oil - Easy Gliding with Gentle Vanilla Scent - Vegan Non GMO & Gluten Free

Maple Holistics£9.504.4★40,978 rev

Newest

by launch date

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK

Pure World£7.565,584 rev

4mo ago

Pure World Tranquil Touch Massage Oil 100ml Natural with Lavender & Jasmine Aromatherapy Body Oil for Deep Relaxation Stress Relief & Smoothing Skin Rejuvenating Spa Quality UK Made

Pure World£6.595,584 rev

4mo ago

Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing

Kiiroo£16.2810 rev

5mo ago

Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK

Pure World£8.4017 rev

7mo ago

Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK

Pure World£6.905,584 rev

7mo ago

What buyers say about massage oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“the perfume is great”

Quality-Overall13%

“Great Product”

Massage Quality12%

“I love this massage oil”

Efficiency5%

“Effective”

Value For Money4%

“Great value oil”

Soft Feel4%

“It feels warming & relaxing”

Soothing Effect3%

“It have a nice sent on it's relax your body”

Size-Overall1%

“Nice size bottle means plenty of use”

Ease Of Use1%

“easy to open/close too”

Weight Light1%

“it's also very light”

What buyers complain about

Smell54%

“Leaves weird smell for prolonged time”

Size-Overall7%

“So it doesn't come with a proper cap”

Heating6%

“It isn't warming either”

Advertised Vs Actual Product5%

“Don't buy is not whats described as”

Massage Quality3%

“however use with caution if your partner decides the massage is going sexual 😂 it will burn/tingle”

Product Condition2%

“Like used”

Taste-Overall2%

“awful taste”

Leak-Proof2%

“The bottle did leak”

Ease Of Use2%

“so not convenient to use during massage”

Value For Money2%

“Personally a waste of money”

Top return reasons

Smell39%

Leak-Proof25%

Oily/Greasy9%

Ingredients-Overall4%

Advertised Vs Actual Product4%

Quality-Overall2%