Massage Oil
MaybeReturns run at only 0.2% of orders. But demand is soft, at -27.4% this quarter, so Massage Oil is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £819K/yr965K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 34 sellers
Flapen Score
Massage Oil against its category
The dotted line is the Health & Personal Care average. Past it, Massage Oil is stronger. Inside it, weaker.
Market
The Massage Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Massage Oil 965K times last year and spent an estimated £819K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 965K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £819K a year.
- Searches, last 12 months
- 965K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £819Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- massage oil406K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £4.94 to £16.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £9.53 that is £24K to £29K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £4.94–£16.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Alternative Medicine. It carries 5,615 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Alternative Medicine
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,615per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Massage Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 5,110
- Age
- 15y ago

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Majestic Pure Lavender Massage Oil 236 ml - Hydrating Calming & Rejuvenating Body Massage Oil Made with Natural Oils for Men & Women
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 9,513
- Age
- 3y ago

Aromatherapy Sensual Massage Oil for Couples - Lavender Massage Oil for Skin with Jojoba and Sweet Almond Oil - Aromatherapy Oil Infused with Pure Natural Oils - Vegan Non GMO & Gluten Free
- Price
- £12.67
- Rating
- 4.4/5
- Reviews
- 40,978
- Age
- 10y ago

Vanilla Massage Oil for Massage Therapy - Relaxing Full Body Massage Oil with Silky Smooth Jojoba and Sweet Almond Oil - Easy Gliding with Gentle Vanilla Scent - Vegan Non GMO & Gluten Free
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 40,978
- Age
- 8y ago
Trending
90-day click momentum
Pure World Tranquil Touch Massage Oil 100ml Natural with Lavender & Jasmine Aromatherapy Body Oil for Deep Relaxation Stress Relief & Smoothing Skin Rejuvenating Spa Quality UK Made
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Gya Labs Destressing Massage Oil for Stress - Sore Muscle Oil Body Oil Massage Oils for Massage Therapy & Skin - Crafted with Lavender Rose Otto Rosewood Myrrh Jojoba & Argan Oils (200ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 2,104
- Age
- 7y ago

Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7mo ago
Newest
by launch date
Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Pure World Tranquil Touch Massage Oil 100ml Natural with Lavender & Jasmine Aromatherapy Body Oil for Deep Relaxation Stress Relief & Smoothing Skin Rejuvenating Spa Quality UK Made
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago

Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7mo ago

Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
27%
- Naissance19%
- Pure World18%
- Maple Holistics13%
- Majestic Pure13%
- Vibratissimo5%
- Gya Labs5%
Demand
Massage Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Massage Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage oil406K/yr
- massage oils for date night265K/yr
- massage oils for massage therapy117K/yr
- massage oils61K/yr
- massage oils for date night arousal25K/yr
- body massage oil for full body5K/yr
- massage oil set for date night8K/yr
- sensual massage oils for date night arousal10K/yr
- body massage oil8K/yr
- massage oul6K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaves weird smell for prolonged time
Smells like plasticine
Smells bad
So it doesn't come with a proper cap
small
It isn't warming either
its heat suggestive is also misleading
Not great - no warming effect
Don't buy is not whats described as
No as advertised
however use with caution if your partner decides the massage is going sexual 😂 it will burn/tingle
so not convenient to use during massage
Love
the perfume is great
Great smell
Lovely oil, smells amazing
Great Product
Amazing product
Great quality thanks
I love this massage oil
Very nice massage oil very easy to use and perfect and easy to apply on skin will 100% by again
Smells beautiful and good for massage
Effective
it was effective
Great value oil
Very good stuff for the price
very reasonably priced in my opinion
Return
0.2% Return rate 6% Fixable by listing
Leaves weird smell for prolonged time
Smells like plasticine
Smells bad
The bottle did leak
Don't buy is not whats described as
No as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Oil questions
Answered from the same tracked data.









