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Massage Oil

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -27.4% this quarter, so Massage Oil is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£819K/yr965K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
51%top-5 click share · 16 brands · 34 sellers

Flapen Score

Massage Oil against its category

The dotted line is the Health & Personal Care average. Past it, Massage Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Oil 965K times last year and spent an estimated £819K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 965K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £819K a year.

Searches, last 12 months
965K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
8.9%
Market size, estimated
£819Ka year
Peak month
February1.7× the quietest month
Top search term
massage oil406K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £4.94 to £16.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £9.53 that is £24K to £29K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£4.94–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Alternative Medicine. It carries 5,615 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Alternative Medicine
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,615per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Massage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£82K£123K£164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

27%

  • Naissance19%
  • Pure World18%
  • Maple Holistics13%
  • Majestic Pure13%
  • Vibratissimo5%
  • Gya Labs5%

Demand

Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Massage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • massage oil406K/yr
  • massage oils for date night265K/yr
  • massage oils for massage therapy117K/yr
  • massage oils61K/yr
  • massage oils for date night arousal25K/yr
  • body massage oil for full body5K/yr
  • massage oil set for date night8K/yr
  • sensual massage oils for date night arousal10K/yr
  • body massage oil8K/yr
  • massage oul6K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell54%−0.36

Leaves weird smell for prolonged time

Smells like plasticine

Smells bad

Size-Overall7%+0.18

So it doesn't come with a proper cap

small

Heating6%−0.04

It isn't warming either

its heat suggestive is also misleading

Not great - no warming effect

Advertised Vs Actual Product5%−0.02

Don't buy is not whats described as

No as advertised

Massage Quality3%+0.57

however use with caution if your partner decides the massage is going sexual 😂 it will burn/tingle

so not convenient to use during massage

Love

Smell39%−0.36

the perfume is great

Great smell

Lovely oil, smells amazing

Quality-Overall13%+1.48

Great Product

Amazing product

Great quality thanks

Massage Quality12%+0.57

I love this massage oil

Very nice massage oil very easy to use and perfect and easy to apply on skin will 100% by again

Smells beautiful and good for massage

Efficiency5%+0.56

Effective

it was effective

Value For Money4%+0.31

Great value oil

Very good stuff for the price

very reasonably priced in my opinion

Return

0.2% Return rate 6% Fixable by listing

Smell39%██▆█▇▅

Leaves weird smell for prolonged time

Smells like plasticine

Smells bad

Leak-Proof25%▆▄▆▆▅█

The bottle did leak

Oily/Greasy9%▆▅█▁▆▄
Ingredients-Overall4%▁▄▁▄▃█
Advertised Vs Actual Product4%▁█▁▁▅▆

Don't buy is not whats described as

No as advertised

FAQ

Common Massage Oil questions

Answered from the same tracked data.