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Massage Oil

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -27.4% this quarter, so Massage Oil is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£819K/yr965K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
51%top-5 click share · 16 brands · 34 sellers

Flapen Score

Massage Oil against its category

The dotted line is the Health & Personal Care average. Past it, Massage Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Oil 965K times last year and spent an estimated £819K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 965K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £819K a year.

Searches, last 12 months
965K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
8.9%
Market size, estimated
£819Ka year
Peak month
February1.7× the quietest month
Top search term
massage oil406K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £4.94 to £16.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £9.53 that is £24K to £29K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£4.94–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Alternative Medicine. It carries 5,615 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Alternative Medicine
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,615per listing
Listings tracked
24

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Massage Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£82K£123K£164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

34

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

27%

  • Naissance19%
  • Pure World18%
  • Maple Holistics13%
  • Majestic Pure13%
  • Vibratissimo5%
  • Gya Labs5%

Demand

Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Massage Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • massage oil406K/yr
  • massage oils for date night265K/yr
  • massage oils for massage therapy117K/yr
  • massage oils61K/yr
  • massage oils for date night arousal25K/yr
  • body massage oil for full body5K/yr
  • massage oil set for date night8K/yr
  • sensual massage oils for date night arousal10K/yr
  • body massage oil8K/yr
  • massage oul6K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Oil

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.2%of orders come back
“Leaves weird smell for prolonged time”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Massage Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data