Massage Oil
Massage Oil shows low returns (0.2%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Flapen Score
Is Massage Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Massage Oil is a £819K/yr Amazon United Kingdom market (965K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 55/100.
Massage Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -27.4% over the last 90 days and 8.9% of searches end in a purchase.
£819K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Massage Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Naissance Knotty But Nice Sensual Massage Oil for Date Night Arousal Aphrodisiac Lubricant Sex Body Oil 250ml
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 5,110
- Age
- 15y ago
Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago
Majestic Pure Lavender Massage Oil 236 ml - Hydrating Calming & Rejuvenating Body Massage Oil Made with Natural Oils for Men & Women
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 9,513
- Age
- 3y ago
Aromatherapy Sensual Massage Oil for Couples - Lavender Massage Oil for Skin with Jojoba and Sweet Almond Oil - Aromatherapy Oil Infused with Pure Natural Oils - Vegan Non GMO & Gluten Free
- Price
- £12.67
- Rating
- 4.4/5
- Reviews
- 40,978
- Age
- 10y ago
Vanilla Massage Oil for Massage Therapy - Relaxing Full Body Massage Oil with Silky Smooth Jojoba and Sweet Almond Oil - Easy Gliding with Gentle Vanilla Scent - Vegan Non GMO & Gluten Free
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 40,978
- Age
- 8y ago
Trending
90-day click momentum
Pure World Tranquil Touch Massage Oil 100ml Natural with Lavender & Jasmine Aromatherapy Body Oil for Deep Relaxation Stress Relief & Smoothing Skin Rejuvenating Spa Quality UK Made
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago
Pure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago
Gya Labs Destressing Massage Oil for Stress - Sore Muscle Oil Body Oil Massage Oils for Massage Therapy & Skin - Crafted with Lavender Rose Otto Rosewood Myrrh Jojoba & Argan Oils (200ml)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 2,104
- Age
- 7y ago
Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago
Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7mo ago
Newest
by launch datePure World Blissful Fusion Massage Coconut & Vanilla Massage Oil 100ml Relaxing Aromatherapy Spa Body Oil Nourishing & Smoothing Moisturiser for Dry Skin Made in UK
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago
Pure World Tranquil Touch Massage Oil 100ml Natural with Lavender & Jasmine Aromatherapy Body Oil for Deep Relaxation Stress Relief & Smoothing Skin Rejuvenating Spa Quality UK Made
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 4mo ago
Nourishing Massage Oil 250ml Body Oil for Sensitive Skin with Brassica Seed Oil Shea Butter & Vitamin E Lightweight & Fast-Absorbing
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago
Pure World 250ml Sensual Massage Oil - Luxurious Rich & Velvety Formula for Intimacy & Relaxation - Hydrating Body Moisturiser. Stimulating Blend. Made with Jasmine Rose & Sandalwood Oils Made in UK
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7mo ago
Pure World 100ml Sensual Massage Oil. Indulge Your Senses with Sensual Luxurious Massage Oil. with Jasmine Oil Rose Oil and Sandalwood Oil Made in the UK
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 5,584
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
27%
- Naissance19%
- Pure World18%
- Maple Holistics13%
- Majestic Pure13%
- Vibratissimo5%
- Gya Labs5%
Massage Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 1.7×
Top Massage Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- massage oil406K/yr
- massage oils for date night265K/yr
- massage oils for massage therapy117K/yr
- massage oils61K/yr
- massage oils for date night arousal25K/yr
- body massage oil for full body5K/yr
- massage oil set for date night8K/yr
- sensual massage oils for date night arousal10K/yr
- body massage oil8K/yr
- massage oul6K/yr
What reviews say buyers love and hate about Massage Oil
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“the perfume is great”
“Great Product”
“I love this massage oil”
“Effective”
“Great value oil”
What buyers complain about
86% of reviews“Leaves weird smell for prolonged time”
“So it doesn't come with a proper cap”
“It isn't warming either”
“Don't buy is not whats described as”
“however use with caution if your partner decides the massage is going sexual 😂 it will burn/tingle”
Massage Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Massage Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
