Massage Mat

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

1.1%

Market size, estimated

£106Ka year

Peak month

December3.6× the quietest month

Top search term

massage mat51K searches a year

Listings sell for £76.05 on average, from £9.47 to £218.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £76.05 that is £0 to £8K a year per listing.

Average price

£76.05inside the $15 to $100 sweet spot

Price range

£9.47–£218.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£8K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #54 within Wellness. It carries 1,257 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

87%

Out of stock, average day

5.4%

Average rank

#54in Wellness

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,257per listing

Listings tracked

39

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months