Massage Candle
FailDemand is soft, at -46.0% this quarter, so Massage Candle is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £39K/yr53K searches / yr
- 90-day growth
- -46.0%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 14 sellers
Flapen Score
Massage Candle against its category
The dotted line is the Health & Personal Care average. Past it, Massage Candle is stronger. Inside it, weaker.
Market
The Massage Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Massage Candle 53K times last year and spent an estimated £39K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -46.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £39Ka year
- Peak month
- February3.2× the quietest month
- Top search term
- massage candle39K searches a year
02 · Price
A sale here is worth £11.25.
Listings sell for £11.25 on average, from £6.70 to £32.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.25 that is £1K to £3K a year per listing.
- Average price
- £11.25under the $15 to $100 sweet spot
- Price range
- £6.70–£32.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #118 within Alternative Medicine. It carries 323 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #118in Alternative Medicine
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 323per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Massage Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauty Image Vanilla Hot Oil Body Massage Candle
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 221
- Age
- 12y ago

Beauty Image Rosehip Hot Oil Body Massage Candle
- Price
- £6.70
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 12y ago

Beauty Image Passion Fruit Hot Oil Body Massage Candle
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 919
- Age
- 12y ago

Beauty Image Lavender Hot Oil Body Massage Candle
- Price
- £7.64
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 12y ago

Massage Oil Candle Melts into Warm Oil for Body Massage Luxury Candle Enriched with Essential Oils Jasmine Lavender & Ylang Ylang with Nourishing Butter Blend - 110g Date Night & Couples Massage
- Price
- £14.51
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 9mo ago
Trending
90-day click momentum
Massage Oil Candle Melts into Warm Oil for Body Massage Luxury Candle Enriched with Essential Oils Jasmine Lavender & Ylang Ylang with Nourishing Butter Blend - 110g Date Night & Couples Massage
- Price
- £14.51
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 9mo ago

Beauty Image Lavender Hot Oil Body Massage Candle
- Price
- £7.64
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 12y ago

Lavender Body Serum Candle Soy Wax Shea Butter & Jojoba Oil Massage/Skin Candle with Free mini Balm & Spatula
- Price
- £16.27
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 9mo ago

Massage Candle Low Temp Natural Soy Wax Essential Oil Based Therapy Massage Oil for Skin Care Body Therapy Candle for Home SPA 65g (Salted Caramel)
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

AOTOIE Massage Oil Candle 8.1 oz Low Temp Body Oil Candles for Massage Therapy Moisturising Stress Relief Soybean Wax Massage Candles for Home SPA (Lavender)
- Price
- £11.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8mo ago
Newest
by launch date
AOTOIE Massage Oil Candle 8.1 oz Low Temp Body Oil Candles for Massage Therapy Moisturising Stress Relief Soybean Wax Massage Candles for Home SPA (Lavender)
- Price
- £11.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8mo ago

Massage Oil Candle Melts into Warm Oil for Body Massage Luxury Candle Enriched with Essential Oils Jasmine Lavender & Ylang Ylang with Nourishing Butter Blend - 110g Date Night & Couples Massage
- Price
- £14.51
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 9mo ago

Lavender Body Serum Candle Soy Wax Shea Butter & Jojoba Oil Massage/Skin Candle with Free mini Balm & Spatula
- Price
- £16.27
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 9mo ago

Massage Candle Low Temp Natural Soy Wax Essential Oil Based Therapy Massage Oil for Skin Care Body Therapy Candle for Home SPA 65g (Salted Caramel)
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

Low Temperature Massage Oil Candles for Massage Therapy - Soy Massage Candles for Relaxation- Date Nights Gift Body Oil & Lotion Scentd Candles 128g | (Vanilla)
- Price
- £10.22
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- Beauty Image56%
- Sinful11%
- Saintkind8%
- ANSOYER7%
- KAMA SUTRA5%
- Generic4%
- Open — no brand owns it (3 brands, 9%)
Demand
Massage Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Massage Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage candle39K/yr
- massage candle for date night6K/yr
- massage candles4K/yr
- massage oil candle4K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
smells artificial, didnt use so cant review the feel
Not nice smell
I couldnt smell any lavender scent
retains hot much longer than you think
gets way too hot
Love
Pleasant smell
Wonderful smell and luxurious feel
It smells strong
Amazing product
Good value for money and good quality
the quality is equal to this one
This would also make a nice gift for someone
Lovely gift
Ideal to give as a gift or treat yourself with
Beautiful soft hands
leaving your skin feeling silky smooth
feels so velvety soft
value for money
10/10 – worth every penny
for £14.25 it's well worth the price
Return
0.3% Return rate 16% Fixable by listing
smells artificial, didnt use so cant review the feel
Not nice smell
I couldnt smell any lavender scent
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Candle questions
Answered from the same tracked data.









