Manual Toothbrush
FailPrices span $1.08–$11.63, mostly outside the sweet spot, so Manual Toothbrush is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £159K/yr270K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 175 sellers
Flapen Score
Manual Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Manual Toothbrush is stronger. Inside it, weaker.
Market
The Manual Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Manual Toothbrush 270K times last year and spent an estimated £159K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £159Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- colgate toothbrush71K searches a year
02 · Price
A sale here is worth £4.21.
Listings sell for £4.21 on average, from £1.08 to £11.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.21 that is £3K to £4K a year per listing.
- Average price
- £4.21under the $15 to $100 sweet spot
- Price range
- £1.08–£11.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Dental Care. It carries 3,842 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Dental Care
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,842per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Manual Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Max White Toothbrushes - Teeth Whitening Toothbrush with Polishing Star - Medium Manual Toothbrush - Assorted Designs - Adult Toothbrush Multipack - 3 Pack
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 8,890
- Age
- 9y ago

Colgate Extra Clean Medium Manual Toothbrush (Assorted) with a Cleaning Tip that Reaches and Cleans Back Teeth (Pack of 3)
- Price
- £1.08
- Rating
- 4.6/5
- Reviews
- 15,128
- Age
- 13y ago

Oral-B Allrounder Black Manual Toothbrush x3
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6y ago

Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,836
- Age
- 8y ago

Oral B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 11,845
- Age
- 8y ago
Trending
90-day click momentum
Oral-B Allrounder Black Manual Toothbrush x3
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6y ago

Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,836
- Age
- 8y ago

OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago

Oral-B 123 Indicator Medium Manual Toothbrush Gentle On Teeth and Gums Medium Bristles
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 535
- Age
- 7y ago

ORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch date
ORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago

OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago

Colgate Total Active Prevention Foaming Clean Toothbrush Active Prevention Rapid Foaming Action High-Density Bristles Reaches Hard-to-Clean Places Recyclable Packaging
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 1y ago

Colgate Max White Ultra Manual Toothbrush
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Biomed Sensitive pink salt toothbrush effectively removes dental plaque ultra thin bristle tips
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
175
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 88%
Open market
2%
- Colgate64%
- Oral-B29%
- Ora Pure2%
- BIOMED2%
- Jordan*1%
- Curaprox1%
- Open — no brand owns it (2 brands, 2%)
Demand
Manual Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Manual Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colgate toothbrush71K/yr
- toothbrush manual48K/yr
- manual toothbrush39K/yr
- toothbrush medium15K/yr
- medium toothbrush for adults14K/yr
- oral b manual toothbrush15K/yr
- adult toothbrush11K/yr
- toothbrush colgate11K/yr
- medium toothbrush9K/yr
- oral b toothbrush manual10K/yr
Reviews and returns
What reviews say buyers love and hate about Manual Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hurting my gums - had to stop using them
Horrible toothbrushes
Not the best of toothbrushes
not at all soft
Not soft
Not that soft
a bit large
It might look small at first
The heads are larger than the brushes I usually use
Awful quality, the bristles are falling out every time we brush with them
Not good in quality
Not Colgate quality
Wasted money
product is a little pricey
Not worth it
Love
Great for gums
Excellent for sensitive gums
Very suitable for my teeth cleaning
Excellent product
Good quality toothbrushes
quality wise for family daily use day
Excellent value for money
Great deal
Excellent value for money
Soft Bristles
Nice smooth
Gentle on skin
which is exactly what I was looking for
Does the job nicely
As described
Return
0.1% Return rate 73% Fixable by listing
just different colours
I don't like the colours I received
Wasnt even pink
a bit large
It might look small at first
The heads are larger than the brushes I usually use
Awful quality, the bristles are falling out every time we brush with them
Not good in quality
Not Colgate quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manual Toothbrush questions
Answered from the same tracked data.









