Manual Toothbrush
prices mostly outside the sweet spot ($1.08–$11.63) — Manual Toothbrush doesn't clear our bar today.
Flapen Score
Is Manual Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Manual Toothbrush is a £159K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Manual Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.1% over the last 90 days and 14.0% of searches end in a purchase.
£159K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Manual Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Max White Toothbrushes - Teeth Whitening Toothbrush with Polishing Star - Medium Manual Toothbrush - Assorted Designs - Adult Toothbrush Multipack - 3 Pack
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 8,890
- Age
- 9y ago
Colgate Extra Clean Medium Manual Toothbrush (Assorted) with a Cleaning Tip that Reaches and Cleans Back Teeth (Pack of 3)
- Price
- £1.08
- Rating
- 4.6/5
- Reviews
- 15,128
- Age
- 13y ago
Oral-B Allrounder Black Manual Toothbrush x3
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6y ago
Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,836
- Age
- 8y ago
Oral B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 11,845
- Age
- 8y ago
Trending
90-day click momentumOral-B Allrounder Black Manual Toothbrush x3
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6y ago
Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,836
- Age
- 8y ago
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Oral-B 123 Indicator Medium Manual Toothbrush Gentle On Teeth and Gums Medium Bristles
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 535
- Age
- 7y ago
ORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch dateORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Colgate Total Active Prevention Foaming Clean Toothbrush Active Prevention Rapid Foaming Action High-Density Bristles Reaches Hard-to-Clean Places Recyclable Packaging
- Price
- £2.15
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 1y ago
Colgate Max White Ultra Manual Toothbrush
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Biomed Sensitive pink salt toothbrush effectively removes dental plaque ultra thin bristle tips
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
175
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 88%
Open market
2%
- Colgate64%
- Oral-B29%
- Ora Pure2%
- BIOMED2%
- Jordan*1%
- Curaprox1%
- Open — no brand owns it (2 brands, 2%)
Manual Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Manual Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colgate toothbrush71K/yr
- toothbrush manual48K/yr
- manual toothbrush39K/yr
- toothbrush medium15K/yr
- medium toothbrush for adults14K/yr
- oral b manual toothbrush15K/yr
- adult toothbrush11K/yr
- toothbrush colgate11K/yr
- medium toothbrush9K/yr
- oral b toothbrush manual10K/yr
What reviews say buyers love and hate about Manual Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great for gums”
“Excellent product”
“Excellent value for money”
“Soft Bristles”
“which is exactly what I was looking for”
What buyers complain about
53% of reviews“Hurting my gums - had to stop using them”
“not at all soft”
“a bit large”
“Awful quality, the bristles are falling out every time we brush with them”
“Wasted money”
Manual Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Manual Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
