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Manual Toothbrush

Fail

Prices span $1.08–$11.63, mostly outside the sweet spot, so Manual Toothbrush is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£159K/yr270K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
54%top-5 click share · 8 brands · 175 sellers

Flapen Score

Manual Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Manual Toothbrush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manual Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manual Toothbrush 270K times last year and spent an estimated £159K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
14.0%
Market size, estimated
£159Ka year
Peak month
March1.3× the quietest month
Top search term
colgate toothbrush71K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £1.08 to £11.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.21 that is £3K to £4K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£1.08–£11.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Dental Care. It carries 3,842 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Dental Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,842per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Manual Toothbrush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

175

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 88%

Open market

2%

  • Colgate64%
  • Oral-B29%
  • Ora Pure2%
  • BIOMED2%
  • Jordan*1%
  • Curaprox1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Manual Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Manual Toothbrush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • colgate toothbrush71K/yr
  • toothbrush manual48K/yr
  • manual toothbrush39K/yr
  • toothbrush medium15K/yr
  • medium toothbrush for adults14K/yr
  • oral b manual toothbrush15K/yr
  • adult toothbrush11K/yr
  • toothbrush colgate11K/yr
  • medium toothbrush9K/yr
  • oral b toothbrush manual10K/yr

Reviews and returns

What reviews say buyers love and hate about Manual Toothbrush

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Oral Hygiene”
0.1%of orders come back
“Hurting my gums - had to stop using them”
A buyer, on “Oral Hygiene”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Manual Toothbrush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data