manual toothbrush
Skip itPrices mostly outside the sweet spot ($1.08–$11.63) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£159K£159K/yr · 270K searches
Review moat
Okay3,842.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.08–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, manual toothbrush is a £159K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
manual toothbrush market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £126K–£168K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
175
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 88%
Open market
2%
- Colgate64%
- Oral-B29%
- Ora Pure2%
- BIOMED2%
- Jordan*1%
- Curaprox1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top manual toothbrush search terms
- colgate toothbrush71K/yr
- toothbrush manual48K/yr
- manual toothbrush39K/yr
- toothbrush medium15K/yr
- medium toothbrush for adults14K/yr
- oral b manual toothbrush15K/yr
- adult toothbrush11K/yr
- toothbrush colgate11K/yr
- medium toothbrush9K/yr
- oral b toothbrush manual10K/yr
Top manual toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Max White Toothbrushes - Teeth Whitening Toothbrush with Polishing Star - Medium Manual Toothbrush - Assorted Designs - Adult Toothbrush Multipack - 3 Pack
Colgate£2.504.6★8,890 rev
Colgate Extra Clean Medium Manual Toothbrush (Assorted) with a Cleaning Tip that Reaches and Cleans Back Teeth (Pack of 3)
Colgate£1.084.6★15,128 rev
Oral-B Allrounder Black Manual Toothbrush x3
Oral-B£1.674.6★379 rev
Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
Colgate£2.424.6★2,836 rev
Oral B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)
Oral-B£3.924.4★11,845 rev
Newest
by launch date
ORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
Oral-B£7.3415 rev
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
Ora Pure£9.82119 rev
Colgate Total Active Prevention Foaming Clean Toothbrush Active Prevention Rapid Foaming Action High-Density Bristles Reaches Hard-to-Clean Places Recyclable Packaging
Colgate£2.15194 rev
Colgate Max White Ultra Manual Toothbrush
Colgate£2.48169 rev
Biomed Sensitive pink salt toothbrush effectively removes dental plaque ultra thin bristle tips
BIOMED£2.07249 rev
Trending
90-day click momentumOral-B Allrounder Black Manual Toothbrush x3
Oral-B£1.674.6★
Colgate Zigzag Medium Bristles Manual Toothbrush Pack of 3 Multi Angle Cross Bristles with Flexible Neck for Gum Comfort and Tongue Cleaner
Colgate£2.424.6★
OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
Ora Pure£9.824.6★
Oral-B 123 Indicator Medium Manual Toothbrush Gentle On Teeth and Gums Medium Bristles
Oral-B£3.244.6★
ORAL-B PRO-Clean Advanced Manual Toothbrush Deep Cleaning & Plaque Removal Medium Bristles 2X
Oral-B£7.344.5★
What buyers say about manual toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Great for gums”
“Excellent product”
“Excellent value for money”
“Soft Bristles”
“which is exactly what I was looking for”
“Great Toothbrush for Sensitive Teeth”
“Cleans well”
“Comfortable”
“Teeth feel super clean”
“cleans teeth very well indeed”
What buyers complain about
“Hurting my gums - had to stop using them”
“not at all soft”
“a bit large”
“Awful quality, the bristles are falling out every time we brush with them”
“Wasted money”
“just different colours”
“Firm bristle”
“sadly not practical for me”
“Didn't Work”
“Absolutely Useless - Battery died after 4 or 5 uses - replace or refund please”
Top return reasons
Common questions
- Is manual toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £159K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the manual toothbrush niche?
- 8 brands and 175 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in manual toothbrush?
- Top complaints mined from reviews: Oral Hygiene, Hard Feel, Size-Overall. The return rate is 0.1%.
- When does demand for manual toothbrush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the manual toothbrush niche?
- Listings span £1.08–£11.63; the average listing price is £4.21 (sweet spot $15–$100). The average incumbent carries 3,842 reviews — the moat a new listing must climb.