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Manual Toothbrush

Fail

Prices span $1.08–$11.63, mostly outside the sweet spot, so Manual Toothbrush is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£159K/yr270K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
54%top-5 click share · 8 brands · 175 sellers

Flapen Score

Manual Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Manual Toothbrush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manual Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manual Toothbrush 270K times last year and spent an estimated £159K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
14.0%
Market size, estimated
£159Ka year
Peak month
March1.3× the quietest month
Top search term
colgate toothbrush71K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £1.08 to £11.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.21 that is £3K to £4K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£1.08–£11.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Dental Care. It carries 3,842 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Dental Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,842per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Manual Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

175

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 88%

Open market

2%

  • Colgate64%
  • Oral-B29%
  • Ora Pure2%
  • BIOMED2%
  • Jordan*1%
  • Curaprox1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Manual Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Manual Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colgate toothbrush71K/yr
  • toothbrush manual48K/yr
  • manual toothbrush39K/yr
  • toothbrush medium15K/yr
  • medium toothbrush for adults14K/yr
  • oral b manual toothbrush15K/yr
  • adult toothbrush11K/yr
  • toothbrush colgate11K/yr
  • medium toothbrush9K/yr
  • oral b toothbrush manual10K/yr

Reviews and returns

What reviews say buyers love and hate about Manual Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene13%+0.21

Hurting my gums - had to stop using them

Horrible toothbrushes

Not the best of toothbrushes

Hard Feel11%−0.10

not at all soft

Not soft

Not that soft

Size-Overall6%−0.05

a bit large

It might look small at first

The heads are larger than the brushes I usually use

Quality-Overall5%+1.01

Awful quality, the bristles are falling out every time we brush with them

Not good in quality

Not Colgate quality

Value For Money5%+0.94

Wasted money

product is a little pricey

Not worth it

Love

Oral Hygiene30%+0.21

Great for gums

Excellent for sensitive gums

Very suitable for my teeth cleaning

Quality-Overall11%+1.01

Excellent product

Good quality toothbrushes

quality wise for family daily use day

Value For Money10%+0.94

Excellent value for money

Great deal

Excellent value for money

Soft Feel9%

Soft Bristles

Nice smooth

Gentle on skin

Advertised Vs Actual Product5%+0.17

which is exactly what I was looking for

Does the job nicely

As described

Return

0.1% Return rate 73% Fixable by listing

Advertised Vs Actual Product40%▁▃▃▄▅█
Color19%▅█▄▄▄▃

just different colours

I don't like the colours I received

Wasnt even pink

Size-Overall8%█▅█▇▄▃

a bit large

It might look small at first

The heads are larger than the brushes I usually use

Soft Feel5%▇▁▆█▃▂
Quality-Overall5%▇▃▃█▂▃

Awful quality, the bristles are falling out every time we brush with them

Not good in quality

Not Colgate quality

FAQ

Common Manual Toothbrush questions

Answered from the same tracked data.