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Manscape

Manscape shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 23Growth 67Conversion 52Competition 80Returns 97Price range 85Avg price 94Brand share 22Review moat 43Quality gap 77
This niche Category average

Is Manscape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Manscape is a £91K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Manscape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +46.4% over the last 90 days and 4.3% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr5K
Search volume / yr+46.4%94K
Conversion rate4.3%
Avg price£22.65

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers13 · 172
Top-5 product click share35%
Open market9%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement81%
New entrants (1y)16· 12 succeeded
Avg rating4.3★
Avg reviews2,183

Top Manscape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

172

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

35%

Top 20: 85%

Open market

6%

  • Gillette60%
  • Gillette Venus16%
  • PHILIPS8%
  • houpoo5%
  • Veet3%
  • VIKICON2%
  • Open — no brand owns it (7 brands, 6%)

Manscape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR4.3%Products37Brands13Top 5 Brands91%OOS Rate20.4%Rating4.3★Reviews2,183Avg BSR#160
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Top Manscape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gillette body and intimate for men17K/yr
  • gillette intimate30K/yr
  • pubic hair trimmer15K/yr
  • intimate shaver13K/yr
  • gillette intimate razor5K/yr
  • intimate trimmer9K/yr
  • gillette intimate trimmer6K/yr
  • gillette intimate trimmer i3887/yr

What reviews say buyers love and hate about Manscape

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall18%

Amazing quality

Ease Of Use13%

easy to control

Value For Money13%

Very affordable

Charging6%

Easy to charge

Advertised Vs Actual Product6%

As advertised

What buyers complain about

60% of reviews
Charging9%

would not charge

Quality-Overall9%

Poor quality

Durability8%

doesnt last

Functionality-Overall8%

Barely works

Allergies7%

Also causes skin irritation

Manscape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
31%
2Charging
10%
3Quality-Overall
9%
4Defective Material/Parts
7%
5Advertised Vs Actual Product
7%

Common Manscape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Manscape 61/100 on Amazon United Kingdom — Worth a look. The niche generates £91K/yr across 37 tracked products. 12 of 16 products launched in the last 360 days are still selling. Search demand moved +46.4% over the last 90 days.
Search demand for Manscape on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 8.0× the quietest.