manscape
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.65avg listing price — sweet spot $15–$100
Price range
Great£5.23–£80.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,183.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad£91K£91K/yr · 94K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, manscape is a £91K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
manscape market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £91K–£113K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 81%
- Out of stock
- 20.4%
- Avg brand age
- 27 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
172
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
35%
Top 20: 85%
Open market
6%
- Gillette60%
- Gillette Venus16%
- PHILIPS8%
- houpoo5%
- Veet3%
- VIKICON2%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Top manscape search terms
- gillette body and intimate for men17K/yr
- gillette intimate30K/yr
- pubic hair trimmer15K/yr
- intimate shaver13K/yr
- gillette intimate razor5K/yr
- intimate trimmer9K/yr
- gillette intimate trimmer6K/yr
- gillette intimate trimmer i3887/yr
Top manscape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.354.4★181 rev
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.724.4★86 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
Gillette£17.774.4★266 rev
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.295.0★1 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
Gillette£22.364.4★266 rev
Newest
by launch dateGilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.291 rev
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£80.071 rev
GilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
Gillette£15.765 rev
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£37.301 rev
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.7286 rev
Trending
90-day click momentumGilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
Gillette£15.763.8★
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
Gillette£37.295.0★
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£80.075.0★
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
Gillette£37.301.0★
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
Gillette£18.724.4★
What buyers say about manscape
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“easy to control”
“Very affordable”
“Easy to charge”
“As advertised”
“Longer battery life”
“Nice and smooth”
“attachments fit well”
“Very versatile lightweight shaver”
“Best Shaver”
What buyers complain about
“would not charge”
“Poor quality”
“doesnt last”
“Barely works”
“Also causes skin irritation”
“Not worth it”
“Cut me”
“Not sharp enough”
“Made an absolute mess of my sencitive skin”
“Only thing is I found the trimmer head quite short”
Top return reasons
Common questions
- Is manscape profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 37 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the manscape niche?
- 13 brands and 172 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in manscape?
- Top complaints mined from reviews: Charging, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for manscape peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the manscape niche?
- Listings span £5.23–£80.07; the average listing price is £22.65 (sweet spot $15–$100). The average incumbent carries 2,183 reviews — the moat a new listing must climb.