Manscape
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 91% of clicks, so Manscape is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £91K/yr94K searches / yr
- 90-day growth
- +46.4%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 172 sellers
Flapen Score
Manscape against its category
The dotted line is the Health & Personal Care average. Past it, Manscape is stronger. Inside it, weaker.
Market
The Manscape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Manscape 94K times last year and spent an estimated £91K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +46.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £91Ka year
- Peak month
- December8.0× the quietest month
- Top search term
- gillette body and intimate for men17K searches a year
02 · Price
A sale here is worth £22.65.
Listings sell for £22.65 on average, from £5.23 to £80.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.65 that is £2K to £6K a year per listing.
- Average price
- £22.65inside the $15 to $100 sweet spot
- Price range
- £5.23–£80.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #160 within Shaving & Hair Removal. It carries 2,183 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 89%
- Out of stock, average day
- 20.4%
- Average rank
- #160in Shaving & Hair Removal
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,183per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 12 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Manscape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 6mo ago
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 4 Cartridges
- Price
- £17.77
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
- Price
- £37.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 5 Cartridges
- Price
- £22.36
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 4mo ago
Trending
90-day click momentum
GilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
- Price
- £15.76
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago
GilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
- Price
- £37.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
- Price
- £80.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
- Price
- £37.30
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4mo ago
Newest
by launch dateGilletteLabs i3 Body + Intimate Hair Trimmer for Men 2 Body Combs
- Price
- £37.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs i7 Body + Intimate Hair Trimmer for Men 3 Body Combs
- Price
- £80.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor for Men 1 Handle & 2 Cartridges
- Price
- £15.76
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago
GilletteLabs i5 Body + Intimate Hair Trimmer for Men 3 Body Combs
- Price
- £37.30
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago
GilletteLabs Body + Intimate Razor with Magnetic Shower Hanger Anti-ingrown Bar Anti-irritation Bar 1 Ergonomic Razor Handle with Easy Reach Shower Grip 3 Cartridges
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
172
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
35%
Top 20: 85%
Open market
6%
- Gillette60%
- Gillette Venus16%
- PHILIPS8%
- houpoo5%
- Veet3%
- VIKICON2%
- Open — no brand owns it (7 brands, 6%)
Demand
Manscape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Manscape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette body and intimate for men17K/yr
- gillette intimate30K/yr
- pubic hair trimmer15K/yr
- intimate shaver13K/yr
- gillette intimate razor5K/yr
- intimate trimmer9K/yr
- gillette intimate trimmer6K/yr
- gillette intimate trimmer i3887/yr
Reviews and returns
What reviews say buyers love and hate about Manscape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
would not charge
Doesn't Charge
Stopped Charging
Poor quality
VERY POOR PRODUCT
Build quality isnt premium
doesnt last
Broke after a few uses
Broke after 6 months
Barely works
Not effective
Doesn't work
Also causes skin irritation
Irritates the skin
you have the rash
Love
Amazing quality
The build quality is solid
Great product, as described
easy to control
Ease of use
Easy handling
Very affordable
Great deal
Decent price
Easy to charge
Charges quickly
Charges well
As advertised
Better than I expected
Exactly as advertised
Return
0.7% Return rate 15% Fixable by listing
Barely works
Not effective
Doesn't work
would not charge
Doesn't Charge
Stopped Charging
Poor quality
VERY POOR PRODUCT
Build quality isnt premium
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manscape questions
Answered from the same tracked data.