Is male fertility test profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 5 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (43/100).

How competitive is the male fertility test niche?

4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in male fertility test?

Top complaints mined from reviews: Functionality-Overall, Accuracy-Overall, Lubrication. The return rate is 0.3%.

When does demand for male fertility test peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the male fertility test niche?

Listings span £5.38–£31.07; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.

male fertility test

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.80

avg listing price — sweet spot $15–$100

Price range

Good£5.38–£31.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,664.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£132K

£132K/yr · 92K searches

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, male fertility test is a £132K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

male fertility test market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £110K–£138K; units × avg price
Conversion rate: 10.4%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 22.2%
Avg brand age: 45 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Accufast56%
One Step22%
CONCEIVE PLUS15%
SpermCheck7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top male fertility test search terms

sperm check18K/yr +76.4%7.0% conv.
sperm test14K/yr -5.9%7.6% conv.
male fertility test16K/yr -24.2%10.4% conv.
spermcheck fertility home test27K/yr -68.8%7.2% conv.
male fertility test kit5K/yr -9.4%8.2% conv.
semen test kit4K/yr -17.6%6.8% conv.
fertility test men5K/yr -17.0%7.5% conv.
mens fertility test3K/yr -20.2%11.7% conv.

All search terms

Top male fertility test products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Accufast Male Fertility Kit Sperm Test SP10 Rapid Home Test for Sperm Concentration with T1/T2 Lines: Severe Oligospermia Oligospermia Normal | CE Certified | Silicone Cup | Canadian Lab Tech

Accufast£8.294.2★145 rev

One Step Male Fertility Test Kit 2 Pack | Home Sperm Test for Men | SP-10 Male Fertility Test | Sperm Concentration Test Kit with Results in 5 Minutes | Accurate Mens Fertility Test

One Step£8.694.2★211 rev

Accufast Male Fertility Test - Sperm Test for Men | Sperm Count Test: Indicates Normal or Low Sperm Count | Private Home Fertility Testing Kit for Men - Accurate 98.6% (Made in Canada)

Accufast£5.384.2★276 rev

Conceive Plus Male Fertility Test - Sperm Concentration Rapid Test Results in 5 Minutes | Easy to Use at Home & Discreet | Indicates Normal or Low Sperm Count | 1 Test Kit

CONCEIVE PLUS£15.584.1★219 rev

Male Fertility Test By Spermcheck | For Use At Home | Indicates Normal Or Low Sperm Count | Convenient Accurate And Private | Easy To Read Results In 10 Minutes

SpermCheck£31.074.1★7,471 rev

Newest

by launch date

Accufast Male Fertility Kit Sperm Test SP10 Rapid Home Test for Sperm Concentration with T1/T2 Lines: Severe Oligospermia Oligospermia Normal | CE Certified | Silicone Cup | Canadian Lab Tech

Accufast£8.29145 rev

1y ago

Accufast Male Fertility Test - Sperm Test for Men | Sperm Count Test: Indicates Normal or Low Sperm Count | Private Home Fertility Testing Kit for Men - Accurate 98.6% (Made in Canada)

Accufast£5.38276 rev

1y ago

One Step Male Fertility Test Kit 2 Pack | Home Sperm Test for Men | SP-10 Male Fertility Test | Sperm Concentration Test Kit with Results in 5 Minutes | Accurate Mens Fertility Test

One Step£8.69211 rev

2y ago

Conceive Plus Male Fertility Test - Sperm Concentration Rapid Test Results in 5 Minutes | Easy to Use at Home & Discreet | Indicates Normal or Low Sperm Count | 1 Test Kit

CONCEIVE PLUS£15.58219 rev

4y ago

Male Fertility Test By Spermcheck | For Use At Home | Indicates Normal Or Low Sperm Count | Convenient Accurate And Private | Easy To Read Results In 10 Minutes

SpermCheck£31.077,471 rev

13y ago

What buyers say about male fertility test

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use47%

“Easy to use”

Accuracy-Overall9%

“Perfect accuracy and definitely a great value for money”

Efficiency6%

“Works pretty well”

Instructions/User Manual/Troubleshooting6%

“it was easy to follow the instructions”

Strength6%

“Really good and effective”

Sexual Wellness6%

“Keeps your ego on point and masculinity”

Fun/Entertainment Experience5%

“as I said a bit of harmless fun to see how things are going”

Contraception3%

“My hubby and I are trying to conceive, and hubby was embarrassed to check his sperm, but it's very much positive and easy to use,se so it's all good”

Advertised Vs Actual Product3%

“Worked as it should of”

Size-Overall3%

“Fit fit purpose”

What buyers complain about

Functionality-Overall43%

“Doesnt work”

Accuracy-Overall14%

“Not accurate and unreliable for us”

Lubrication14%

“Put too much sperm on it it flew out of the tube”

Value For Money7%

“What a waste of money”

Quality-Overall7%

“Absolute rubbish as tried it”

Instructions/User Manual/Troubleshooting5%

“just need to read instructions very clearly”

Top return reasons

Measurement/Reading Accuracy33%

Functionality-Overall33%

Quality-Overall17%

Certifications17%

Common questions

Is male fertility test profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 5 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (43/100).
How competitive is the male fertility test niche?: 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in male fertility test?: Top complaints mined from reviews: Functionality-Overall, Accuracy-Overall, Lubrication. The return rate is 0.3%.
When does demand for male fertility test peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the male fertility test niche?: Listings span £5.38–£31.07; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.