Is male enhancing gummies profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 49 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the male enhancing gummies niche?

40 brands and 102 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in male enhancing gummies?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.

When does demand for male enhancing gummies peak?

Demand peaks in Jan–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the male enhancing gummies niche?

Listings span £6.63–£41.91; the average listing price is £18.37 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.

male enhancing gummies

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£18.37

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great£6.63–£41.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,667.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£38K

£38K/yr · 61K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, male enhancing gummies is a £38K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

male enhancing gummies market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £28K–£37K; units × avg price
Conversion rate: 3.4%
Avg BSR: #220
Page quality: 0%
Prime: 94%
Sponsored: 73%
Out of stock: 6.0%
Avg brand age: 24 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

102

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

33%

Top 20: 72%

Open market

57%

Supplements Sanctuary10%
MYTRIO TRIPLE ACTION BLEND9%
VIBIDO6%
Horbäach6%
WeightWorld6%
Keka Naturals6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +15.4% search growth over the last 90 days.

Peak months: Jan, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top male enhancing gummies search terms

gummies for men21K/yr +34.5%2.7% conv.
male enhancing gummies8K/yr +98.0%1.6% conv.
male enhancement13K/yr -34.0%1.8% conv.
mens gummies10K/yr -34.0%3.5% conv.
male enhancement gummies6K/yr +6.1%1.8% conv.
sex drive gummies for men367/yr +214.8%3.5% conv.
men enhancement gummies351/yr -26.8%0.0% conv.
phenomenon gummies361/yr -73.7%0.0% conv.
male enhancing gummies 500mg2K/yr -94.8%0.0% conv.
phenman male enhancing gummies7/yr +0.0%0.0% conv.

All search terms

Top male enhancing gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

StallionX MAX Male Gummies Maxed Out with Muira Puama and Fenugreek Plus Ashwagandha and Maca Pack of 60 Gummies...Stallion X 30 Servings

Supplements Sanctuary£33.723.2★214 rev

VIBIDO 500mg Gummy | Extra Strength Gummies Stamina Endurance Booster Supplement | 10 Ginseng Gummy

VIBIDO£19.383.8★46 rev

Horbäach£8.104.4★153 rev

Shilajit Gummies 8-in-1 Blend - Ashwagandha Manuka Honey Maca Root Ginseng Turmeric Lions Mane Black Seed Oil - High Strength 60 Gummies

Keka Naturals£12.624.2★255 rev

Phenoman Male Enhancement Gummies - Made for Men - Phenomenon Gummies- 1 Month Supply

MYTRIO TRIPLE ACTION BLEND£39.072.5★64 rev

Newest

by launch date

Himalayan Shilajit Gummies 3000mg with KSM-66 Ashwagandha Vitamin B6 & B12 60 Vegan Gummies Energy & Vitality Support for Men & Women Blackcurrant Flavour (Made in the UK by Prowise)

PH PROWISE Healthcare£8.5725 rev

5mo ago

Force 8 Libido Supplement for Men | High Strength | Natural & Nutritional 400g Maca Root Complex | X10 Long Lasting Strawberry Flavoured Gummies

ABBRAY£15.6426 rev

9mo ago

VITANIQ£20.5617 rev

10mo ago

Gym Guru Shilajit Gummies for Men High Strength 14 000mg 60 Gummies

Gym Guru£17.8426 rev

10mo ago

Nordic Nutris Mens Gummies Libido Booster for Men - Male Libido Supplements for Men Sugar-Free Vegan & Non-GMO Formula w/Cordyceps & Catuaba - Discreet & Delicious - 60 Gummies Berry Flavour

NORDIC NUTRIS£23.526 rev

11mo ago

What buyers say about male enhancing gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Great taste and easy to eat”

Quality-Overall16%

“Excellent product”

Vitamin7%

“Multivitamin”

Value For Money5%

“Good value”

Energy Level5%

“have good energy”

Efficiency4%

“Was effective”

Ease Of Use3%

“Very easy to use”

Strength3%

“New man a week in - powerful stuff”

Ease Of Chewing/Swallowing3%

“soft to chew”

Focus Enhancement3%

“Help with focus”

What buyers complain about

Functionality-Overall17%

“poor results”

Value For Money8%

“Pricey”

Quality-Overall8%

“Not any good nuts”

Taste-Overall7%

“poor taste”

Dosage4%

“present in amounts unlikely to have any real effect”

Sleep Quality4%

“Had a bit trouble getting to sleep at night”

Side Effects4%

“However, the effects are delayed, which is not necessarily a bad thing”

Sweetness3%

“Tastes too sweet”

Advertised Vs Actual Product2%

“Doesn't do what it says”

Flavor2%

“very artificial berry flavor”

Top return reasons

Functionality-Overall50%

Advertised Vs Actual Product50%

Common questions

Is male enhancing gummies profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 49 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (64/100).
How competitive is the male enhancing gummies niche?: 40 brands and 102 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in male enhancing gummies?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
When does demand for male enhancing gummies peak?: Demand peaks in Jan–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the male enhancing gummies niche?: Listings span £6.63–£41.91; the average listing price is £18.37 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.