Magnesium Threonate
Magnesium Threonate shows low returns (0.1%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Flapen Score
Is Magnesium Threonate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magnesium Threonate is a £563K/yr Amazon United Kingdom market (368K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.
Magnesium Threonate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.2% over the last 90 days and 8.7% of searches end in a purchase.
£563K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Magnesium Threonate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vinco Magnesium L-Threonate Supplement - 120 High Strength Magnesium L Threonate Capsules - 2000mg Bioavailable Form of Magnesium per Serving - Non-GMO & Gluten Free - Made in The UK
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 1y ago
Magtein Magnesium Threonate 120 Capsules High Strength 2100mg Pullulan Capsules UK Made to GMP & HACCP Standards Zero Additives
- Price
- £22.06
- Rating
- 4.5/5
- Reviews
- 1,083
- Age
- 3y ago
Magnesium L-Threonate 1000mg 60 Tablets Supports Cognitive Function Brain Health & Calm Mind High Absorption
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 5y ago
Wish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Double Wood Magnesium L Threonate Supplement | 120 Capsules (30 Servings) High Strength Magnesium L Threonate (4 per Serving) 2000mg
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 18,625
- Age
- 9y ago
Trending
90-day click momentum
MagEnhance Magnesium Complex for Sleep Support - Magtein L-threonate Glycinate & Taurate - Nervous System & Muscle Relaxation Gentle on the Stomach 90 Vegan Capsules 30-Day Supply
- Price
- £20.75
- Rating
- 4.4/5
- Reviews
- 7,444
- Age
- 9y ago
Wish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Nutravita Magnesium Supplements 5-in-1 Complex 1146mg - Which? Best Buy 2025-240 Magnesium Complex Capsules - 400mg Elemental - Bisglycinate Citrate Malate Oxide - Muscles & Sleep Supplement
- Price
- £14.76
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 2y ago
Magnesium Threonate 1800mg | 133mg Elemental Magnesium | High Strength L-Threonate Capsules for Brain & Nervous System Support | Vegan Supplement | Raw Powders
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Hepatica Magnesium Complex | L-Threonate Bisglycinate & Taurate | 226mg Elemental Magnesium (60% NRV) | 120 Vegan Capsules | 3rd Party Lab Tested
- Price
- £16.28
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 5y ago
Newest
by launch dateWish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Magnesium Threonate 1800mg | 133mg Elemental Magnesium | High Strength L-Threonate Capsules for Brain & Nervous System Support | Vegan Supplement | Raw Powders
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Vinco Triple Magnesium L-Threonate with L-Theanine & Apigenin 120 Capsules - 3-in-1 Apigenin Threonate Supplements for Sleep & Relaxation - Triple Magnesium Complex Made in The UK
- Price
- £24.07
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 1y ago
Vinco Magnesium L-Threonate Supplement - 120 High Strength Magnesium L Threonate Capsules - 2000mg Bioavailable Form of Magnesium per Serving - Non-GMO & Gluten Free - Made in The UK
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 1y ago
Life Essentials Magnesium L-Threonate 500mg Capsules - Brain Support Supplement for Memory & Cognitive Function - Superior Absorption - 60 Vegetarian Capsules
- Price
- £14.79
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
39
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
24%
- Vinco Supplements40%
- Time Health18%
- ECO-VITS5%
- swiss bioenergetics4%
- Wish Fusion4%
- Double Wood Supplements4%
Magnesium Threonate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Magnesium Threonate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium threonate161K/yr
- magnesium l threonate101K/yr
- magnesium l-threonate39K/yr
- magnesium threonate complex9K/yr
- magnesium threonate and glycinate7K/yr
- magnesium glycinate and l threonate5K/yr
- magnesium threonate uk17K/yr
- magnesium l threonate 2000mg4K/yr
- l threonate magnesium4K/yr
- magnesium l-threonate uk9K/yr
What reviews say buyers love and hate about Magnesium Threonate
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“sleep more deeply”
“Good product x”
“best magnesium”
“Excellent value for money”
“As Advertised”
What buyers complain about
63% of reviews“Not helping with sleep at all”
“This magnesium does not work”
“It does absolutely nothing”
“Caused severe stomach cramps”
“The dosage is far too high”
Magnesium Threonate return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magnesium Threonate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
