Magnesium Threonate
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -22.2% this quarter, so Magnesium Threonate is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £563K/yr368K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 39 sellers
Flapen Score
Magnesium Threonate against its category
The dotted line is the Health & Personal Care average. Past it, Magnesium Threonate is stronger. Inside it, weaker.
Market
The Magnesium Threonate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium Threonate 368K times last year and spent an estimated £563K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.
- Searches, last 12 months
- 368K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £563Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- magnesium threonate161K searches a year
02 · Price
A sale here is worth £17.54.
Listings sell for £17.54 on average, from £7.92 to £31.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £17.54 that is £44K to £53K a year per listing.
- Average price
- £17.54inside the $15 to $100 sweet spot
- Price range
- £7.92–£31.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £44K–£53K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #302 within Minerals. It carries 4,139 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 12.4%
- Average rank
- #302in Minerals
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,139per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Magnesium Threonate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vinco Magnesium L-Threonate Supplement - 120 High Strength Magnesium L Threonate Capsules - 2000mg Bioavailable Form of Magnesium per Serving - Non-GMO & Gluten Free - Made in The UK
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 1y ago

Magtein Magnesium Threonate 120 Capsules High Strength 2100mg Pullulan Capsules UK Made to GMP & HACCP Standards Zero Additives
- Price
- £22.06
- Rating
- 4.5/5
- Reviews
- 1,083
- Age
- 3y ago

Magnesium L-Threonate 1000mg 60 Tablets Supports Cognitive Function Brain Health & Calm Mind High Absorption
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 5y ago

Wish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Double Wood Magnesium L Threonate Supplement | 120 Capsules (30 Servings) High Strength Magnesium L Threonate (4 per Serving) 2000mg
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 18,625
- Age
- 9y ago
Trending
estimated 90-day click momentum
MagEnhance Magnesium Complex for Sleep Support - Magtein L-threonate Glycinate & Taurate - Nervous System & Muscle Relaxation Gentle on the Stomach 90 Vegan Capsules 30-Day Supply
- Price
- £20.75
- Rating
- 4.4/5
- Reviews
- 7,444
- Age
- 9y ago

Wish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Nutravita Magnesium Supplements 5-in-1 Complex 1146mg - Which? Best Buy 2025-240 Magnesium Complex Capsules - 400mg Elemental - Bisglycinate Citrate Malate Oxide - Muscles & Sleep Supplement
- Price
- £14.76
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 2y ago

Magnesium Threonate 1800mg | 133mg Elemental Magnesium | High Strength L-Threonate Capsules for Brain & Nervous System Support | Vegan Supplement | Raw Powders
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Hepatica Magnesium Complex | L-Threonate Bisglycinate & Taurate | 226mg Elemental Magnesium (60% NRV) | 120 Vegan Capsules | 3rd Party Lab Tested
- Price
- £16.28
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 5y ago
Newest
by launch date
Wish Fusion Magnesium L-Threonate Complex with L-Theanine Vitamin D3 & C - High Strength Magnesium for Sleep Brain Support Focus & Relaxation Age Related Memory Support for Women Men
- Price
- £8.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Magnesium Threonate 1800mg | 133mg Elemental Magnesium | High Strength L-Threonate Capsules for Brain & Nervous System Support | Vegan Supplement | Raw Powders
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Vinco Triple Magnesium L-Threonate with L-Theanine & Apigenin 120 Capsules - 3-in-1 Apigenin Threonate Supplements for Sleep & Relaxation - Triple Magnesium Complex Made in The UK
- Price
- £24.07
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 1y ago

Vinco Magnesium L-Threonate Supplement - 120 High Strength Magnesium L Threonate Capsules - 2000mg Bioavailable Form of Magnesium per Serving - Non-GMO & Gluten Free - Made in The UK
- Price
- £11.95
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 1y ago

Life Essentials Magnesium L-Threonate 500mg Capsules - Brain Support Supplement for Memory & Cognitive Function - Superior Absorption - 60 Vegetarian Capsules
- Price
- £14.79
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
39
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
24%
- Vinco Supplements40%
- Time Health18%
- ECO-VITS5%
- swiss bioenergetics4%
- Wish Fusion4%
- Double Wood Supplements4%
Demand
Magnesium Threonate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Magnesium Threonate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium threonate161K/yr
- magnesium l threonate101K/yr
- magnesium l-threonate39K/yr
- magnesium threonate complex9K/yr
- magnesium threonate and glycinate7K/yr
- magnesium glycinate and l threonate5K/yr
- magnesium threonate uk17K/yr
- magnesium l threonate 2000mg4K/yr
- l threonate magnesium4K/yr
- magnesium l-threonate uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Threonate
We read the reviews and the return reasons for every product selling here.
“Not helping with sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Threonate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









