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Magnesium Threonate

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -22.2% this quarter, so Magnesium Threonate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£563K/yr368K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
68%top-5 click share · 14 brands · 39 sellers

Flapen Score

Magnesium Threonate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Threonate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Threonate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Threonate 368K times last year and spent an estimated £563K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
8.7%
Market size, estimated
£563Ka year
Peak month
January1.5× the quietest month
Top search term
magnesium threonate161K searches a year

02 · Price

A sale here is worth £17.54.

Listings sell for £17.54 on average, from £7.92 to £31.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £17.54 that is £44K to £53K a year per listing.

Average price
£17.54inside the $15 to $100 sweet spot
Price range
£7.92–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£44K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #302 within Minerals. It carries 4,139 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
12.4%
Average rank
#302in Minerals
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,139per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magnesium Threonate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£113K£169K£225K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

39

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

  • Vinco Supplements40%
  • Time Health18%
  • ECO-VITS5%
  • swiss bioenergetics4%
  • Wish Fusion4%
  • Double Wood Supplements4%

Demand

Magnesium Threonate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Magnesium Threonate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium threonate161K/yr
  • magnesium l threonate101K/yr
  • magnesium l-threonate39K/yr
  • magnesium threonate complex9K/yr
  • magnesium threonate and glycinate7K/yr
  • magnesium glycinate and l threonate5K/yr
  • magnesium threonate uk17K/yr
  • magnesium l threonate 2000mg4K/yr
  • l threonate magnesium4K/yr
  • magnesium l-threonate uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Threonate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality15%+1.89

Not helping with sleep at all

still cant sleep

Didnt help me sleep

Magnesium9%

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Functionality-Overall8%−0.08

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Acid Regulator/Stomach Ache Relief6%−0.06

Caused severe stomach cramps

Gives you stomach cramps

Stomach pain

Dosage5%−0.04

The dosage is far too high

The dose is misleading

the misleading dosage

Love

Sleep Quality27%+1.89

sleep more deeply

HELPS WITH SLEEP

Better sleep

Quality-Overall15%+0.89

Good product x

Excellent product

So far, good quality for money, no side effects

Magnesium11%

best magnesium

Best magnesium capsules

Best magnesium supplement around

Value For Money10%+0.59

Excellent value for money

Fair price

Good value for money

Advertised Vs Actual Product5%+0.23

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Magnesium75%▁▁▁█▅▁

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Joint Pain25%▁▁▁▁█▁

FAQ

Common Magnesium Threonate questions

Answered from the same tracked data.