Skip to content

Magnesium Threonate

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -22.2% this quarter, so Magnesium Threonate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£563K/yr368K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
68%top-5 click share · 14 brands · 39 sellers

Flapen Score

Magnesium Threonate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Threonate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Threonate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Threonate 368K times last year and spent an estimated £563K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £563K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
8.7%
Market size, estimated
£563Ka year
Peak month
January1.5× the quietest month
Top search term
magnesium threonate161K searches a year

02 · Price

A sale here is worth £17.54.

Listings sell for £17.54 on average, from £7.92 to £31.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £17.54 that is £44K to £53K a year per listing.

Average price
£17.54inside the $15 to $100 sweet spot
Price range
£7.92–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£44K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #302 within Minerals. It carries 4,139 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
12.4%
Average rank
#302in Minerals
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,139per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magnesium Threonate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£113K£169K£225K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

39

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

24%

  • Vinco Supplements40%
  • Time Health18%
  • ECO-VITS5%
  • swiss bioenergetics4%
  • Wish Fusion4%
  • Double Wood Supplements4%

Demand

Magnesium Threonate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Magnesium Threonate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium threonate161K/yr
  • magnesium l threonate101K/yr
  • magnesium l-threonate39K/yr
  • magnesium threonate complex9K/yr
  • magnesium threonate and glycinate7K/yr
  • magnesium glycinate and l threonate5K/yr
  • magnesium threonate uk17K/yr
  • magnesium l threonate 2000mg4K/yr
  • l threonate magnesium4K/yr
  • magnesium l-threonate uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Threonate

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“Not helping with sleep at all”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Threonate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data