Skip to content

Magnesium Taurate

Fail

Demand is soft, at -30.9% this quarter, so Magnesium Taurate is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£103K/yr79K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
82%top-5 click share · 13 brands · 16 sellers

Flapen Score

Magnesium Taurate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Taurate is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Taurate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Taurate 79K times last year and spent an estimated £103K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
10.3%
Market size, estimated
£103Ka year
Peak month
February2.0× the quietest month
Top search term
magnesium taurate68K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £7.94 to £20.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.73 that is £6K to £10K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£7.94–£20.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #526 within Minerals. It carries 392 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#526in Minerals
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnesium Taurate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

15%

  • Nobi Nutrition31%
  • Best Immune International26%
  • Hybrid Health11%
  • Biocare9%
  • Vitamatic6%
  • Direct Vitality3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Magnesium Taurate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Magnesium Taurate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnesium11%+0.62

Not much to say about magnesium taurate that isn't fairly boring

The amount of elemental magnesium provided by 1 tablet is quite low at 18% with some other supplements providing much more

The actual elemental useful magnesium content is only 88mg not 500mg very misleading

Sleep Quality7%+0.32

They do nothing to improve sleep

falling asleep quickly

also struggle to sleep

Muscle Pain Relief7%−0.07

havent noticed any difference in sleep or muscle fatigue

My job is physical and I'm getting on in years so muscle aches, cramps and enrgy levels are sometimes an issue for me so I take Taurate in the evening and malate in the morning

Size-Overall6%−0.04

These capsules are quite big

Huge capsules, which isn't really an issue I guess

big capsules

Heart Health4%+0.87

I had been suffering from ectopic heartbeat for a couple of years

Love

Magnesium19%+0.62

Overall a solid magnesium supplement

Good Magnesium supplement

Very good magnesium

Quality-Overall18%+1.17

These are good quality capsules - quite large -

Overall, a good quality supplement thats easy to take and offers good value with the amount you get in each pack

Fantastic price and quality

Value For Money8%+0.28

Good price

Worth the money as far as Im concerned

good value pack

Sleep Quality8%+0.32

Good for sleep

Think they help me relax and sleep

Help with sleep

Heart Health5%+0.87

Convenient for cardiovascular health

Good for heart

support healthy cholesterol levels

FAQ

Common Magnesium Taurate questions

Answered from the same tracked data.