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Magnesium Supplements

prices mostly outside the sweet spot ($3.44–$9.37) — Magnesium Supplements doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 97Growth 11Conversion 97Competition 6Returns 100Price range 0Avg price 19Brand share 17Review moat 22Quality gap 35
This niche Category average

Is Magnesium Supplements profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magnesium Supplements is a £4.8M/yr Amazon United Kingdom market (4.6M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Magnesium Supplements: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 14.8% of searches end in a purchase.

£4.8M

revenue / yr

Units sold / yr800K
Search volume / yr-28.8%4.6M
Conversion rate14.8%
Avg price£6.94

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 35
Top-5 product click share93%
Open market7%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews9,416

Top Magnesium Supplements products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£952K£1.9M£2.9M£3.8M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

35

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Nutrition Geeks65%
  • Vitabiotics Ultra13%
  • Free Soul5%
  • Nutrivo5%
  • Zipvit5%
  • WeightWorld3%
  • Open — no brand owns it (1 brand, 3%)

Magnesium Supplements demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.6MCVR14.8%Products7Brands7Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews9,416Avg BSR#8
125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Magnesium Supplements search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium2.2M/yr
  • magnesium glycinate 3-in-1815K/yr
  • nutrition geeks magnesium306K/yr
  • magnesium supplements542K/yr
  • geeks magnesium glycinate 3-in-1196K/yr
  • magnesium tablets150K/yr
  • magnesium for sleep58K/yr
  • nutrition geeks magnesium 3 in 161K/yr
  • magnesium sleep48K/yr
  • glycinate 3 in 134K/yr

What reviews say buyers love and hate about Magnesium Supplements

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Sleep Quality25%

Better sleep

Quality-Overall15%

the quality is always consistent

Value For Money11%

EXCELLENT VALUE FOR MONEY

Magnesium11%

best magnesium

Advertised Vs Actual Product6%

As Advertised

What buyers complain about

62% of reviews
Sleep Quality15%

No sleep

Magnesium9%

It is not your ordinary magnesium

Functionality-Overall7%

Didn't do for me

Dosage6%

The dose is misleading

Acid Regulator/Stomach Ache Relief6%

Upsets my stomach

Magnesium Supplements return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium
50%
2Joint Pain
50%

Common Magnesium Supplements questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium Supplements 44/100 on Amazon United Kingdom — Skip it. The niche generates £4.8M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Magnesium Supplements on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.