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Magnesium Powder

Fail

Demand is soft, at -22.1% this quarter, so Magnesium Powder is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£73K/yr88K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
50%top-5 click share · 18 brands · 100 sellers

Flapen Score

Magnesium Powder against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Powder 88K times last year and spent an estimated £73K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
7.6%
Market size, estimated
£73Ka year
Peak month
January1.8× the quietest month
Top search term
magnesium powder52K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £5.19 to £24.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.92 that is £1K to £3K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£5.19–£24.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #175 within Minerals. It carries 2,480 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#175in Minerals
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,480per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Magnesium Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

100

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

17%

  • BetterYou38%
  • Applied Nutrition13%
  • BANDINI12%
  • Nutrition Geeks9%
  • TRIP6%
  • Natural Vitality4%
  • Open — no brand owns it (12 brands, 17%)

Demand

Magnesium Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Magnesium Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium powder52K/yr
  • better you magnesium14K/yr
  • magnesium powder for sleep8K/yr
  • betteryou magnesium4K/yr
  • magnesium glycinate 3-in-1 powder4K/yr
  • powder magnesium3K/yr
  • magnesium better you2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality13%+1.85

No sleep

does NOT help with sleep

Didnt help me sleep

Functionality-Overall7%−0.09

didnt work as well as expected

Did not work

they never worked

Magnesium7%

This magnesium does not work

Far too much magnesium

doesnt actually tell the truth about the magnesium concentration

Dosage4%−0.04

The dosage is far too high

the misleading dosage

The dose is misleading

Taste-Overall4%−0.01

artificial tasting

Couldn't stand the taste

It taste like chemicals

Love

Sleep Quality24%+1.85

HELPS WITH SLEEP

Better nights sleep

sleep more deeply

Quality-Overall12%+0.81

Good product x

Great make

Excellent product

Magnesium10%

Best magnesium supplement around

Best magnesium ever

Best magnesium capsules

Value For Money8%+0.42

Excellent value for money

Fair price

Good value for money

Taste-Overall5%−0.01

Fantastic taste

It tastes amazing

refreshing taste

Return

0.1% Return rate 17% Fixable by listing

Magnesium33%▁█▁▁▃█

This magnesium does not work

Far too much magnesium

doesnt actually tell the truth about the magnesium concentration

Advertised Vs Actual Product17%▁▁▁█▅▁
Taste-Overall8%

artificial tasting

Couldn't stand the taste

It taste like chemicals

Language Issues8%▁▁▁█▁▁
Ease Of Use8%▁▁▁▁█▁

FAQ

Common Magnesium Powder questions

Answered from the same tracked data.