Magnesium Powder
FailDemand is soft, at -22.1% this quarter, so Magnesium Powder is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £73K/yr88K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 100 sellers
Flapen Score
Magnesium Powder against its category
The dotted line is the Health & Personal Care average. Past it, Magnesium Powder is stronger. Inside it, weaker.
Market
The Magnesium Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium Powder 88K times last year and spent an estimated £73K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £73Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- magnesium powder52K searches a year
02 · Price
A sale here is worth £10.92.
Listings sell for £10.92 on average, from £5.19 to £24.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.92 that is £1K to £3K a year per listing.
- Average price
- £10.92under the $15 to $100 sweet spot
- Price range
- £5.19–£24.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #175 within Minerals. It carries 2,480 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #175in Minerals
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,480per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Magnesium Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BetterYou Magnesium Glycinate Citrate & Malate Supplement | Magnesium Max Powder - Lemon & Lime Flavoured 3-in-1 Powder 375mg Elemental Magnesium Fast Absorbing Fast Acting & Easy to Use Drink
- Price
- £8.76
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 9mo ago

Bandini Magnesium Powder 430mg - Pure Magnesium 60 Servings Magnesium Carbonate Source of Magnesium Citrate Intestinal Well-Being Supplement for Constipation Anxiety Stress Memory (300g)
- Price
- £10.54
- Rating
- 4.5/5
- Reviews
- 1,485
- Age
- 3y ago

Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago

Applied Nutrition Tri-Magnesium Powder 3 in 1 - Magnesium Glycinate Supplements for Bone Muscle Nervous System Sleep Health - 300 mg per Serving (200g - 50 Servings) (Tropical Vibes)
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 2y ago

TRIP Magnesium Glycinate Powder - 7 500MG Magnesium per Pack with L-Theanine & Lions Mane Delicious Pomegranate Orange Blossom Flavour Sugar Free 1 Pack - 30 Drink Mix Servings
- Price
- £11.23
- Rating
- 4.2/5
- Reviews
- 584
- Age
- 1y ago
Trending
90-day click momentum
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 7 Sachets
- Price
- £8.69
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 4mo ago

Natural Vitality Calm Magnesium Powder Supplement | Relaxing Drink Mix | 100 Servings | High Strength Magnesium Carbonate | for Women & Men | Vegan | Natural Raspberry-Lemon Flavour | 400g
- Price
- £24.19
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago

Vitaminnica Magnesium 3-in-1 Effervescent- 15 Tablets High Absorption Magnesium Malate Citrate & Glycinate Energy Muscle Function & Relaxation Sugar-Free (Pack of 1 Orange)
- Price
- £5.19
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 1y ago

Best Naturals Magnesium Glycinate Powder - 1 Pound (1 LB (Pack of 1))
- Price
- £14.78
- Rating
- 4.4/5
- Reviews
- 479
- Age
- 5y ago

Magnesium Powder Supplement | Calm Relaxing Drink Mix | High Strength Magnesium Carbonate | for Women & Men | Vegan & Unflavoured | 200g | Natural Vitality
- Price
- £16.86
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago
Newest
by launch date
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 7 Sachets
- Price
- £8.69
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 4mo ago

Magnesium Powder Supplement | Calm Relaxing Drink Mix | High Strength Magnesium Carbonate | for Women & Men | Vegan & Unflavoured | 200g | Natural Vitality
- Price
- £16.86
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago

BetterYou Magnesium Glycinate Citrate & Malate Supplement | Magnesium Max Powder - Lemon & Lime Flavoured 3-in-1 Powder 375mg Elemental Magnesium Fast Absorbing Fast Acting & Easy to Use Drink
- Price
- £8.76
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 9mo ago

Natural Vitality Calm Magnesium Powder Supplement | Relaxing Drink Mix | 100 Servings | High Strength Magnesium Carbonate | for Women & Men | Vegan | Natural Raspberry-Lemon Flavour | 400g
- Price
- £24.19
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago

Magnesium Glycinate Powder 400MG | Muscle & Relaxation Support | Peach Mango Flavor Drink | High Absorption Chelated Magnesium Powder | Vegan Gluten-Free Non-GMO | 30 Servings | 225g (7.94oz)
- Price
- £9.18
- Rating
- 4.1/5
- Reviews
- 279
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
100
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
17%
- BetterYou38%
- Applied Nutrition13%
- BANDINI12%
- Nutrition Geeks9%
- TRIP6%
- Natural Vitality4%
- Open — no brand owns it (12 brands, 17%)
Demand
Magnesium Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Magnesium Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnesium powder52K/yr
- better you magnesium14K/yr
- magnesium powder for sleep8K/yr
- betteryou magnesium4K/yr
- magnesium glycinate 3-in-1 powder4K/yr
- powder magnesium3K/yr
- magnesium better you2K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No sleep
does NOT help with sleep
Didnt help me sleep
didnt work as well as expected
Did not work
they never worked
This magnesium does not work
Far too much magnesium
doesnt actually tell the truth about the magnesium concentration
The dosage is far too high
the misleading dosage
The dose is misleading
artificial tasting
Couldn't stand the taste
It taste like chemicals
Love
HELPS WITH SLEEP
Better nights sleep
sleep more deeply
Good product x
Great make
Excellent product
Best magnesium supplement around
Best magnesium ever
Best magnesium capsules
Excellent value for money
Fair price
Good value for money
Fantastic taste
It tastes amazing
refreshing taste
Return
0.1% Return rate 17% Fixable by listing
This magnesium does not work
Far too much magnesium
doesnt actually tell the truth about the magnesium concentration
artificial tasting
Couldn't stand the taste
It taste like chemicals
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Powder questions
Answered from the same tracked data.









