Magnesium Oil
Magnesium Oil shows low returns (0.1%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Flapen Score
Is Magnesium Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magnesium Oil is a £690K/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Magnesium Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.2% over the last 90 days and 11.1% of searches end in a purchase.
£690K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Magnesium Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BetterYou Magnesium Supplement High Strength Magnesium Oil Spray | Natural Vegan Magnesium Chloride Liquid for Sleep Muscle Recovery Use for Feet and Legs 600 Sprays Made in UK
- Price
- £6.48
- Rating
- 4.3/5
- Reviews
- 10,704
- Age
- 17y ago
BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,933
- Age
- 17y ago
BetterYou Magnesium Joint Body Spray Magnesium Chloride and Glucosamine Effective Support for Joints and Muscles Supports Relaxation 100ml Magnesum Oil Supplement
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 16y ago
Magnesium Oil Spray Restless Legs Muscle Pain Sleep | 250ml XL Size | 100% Pure Magnesium Chloride | High Absorption Vegan Spray | Horbaach
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 5y ago
Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Trending
90-day click momentum
BetterYou Magnesium Supplement High Strength Magnesium Muscle Oil Spray | Natural Vegan Magnesium Chloride Liquid for Sleep Muscle Recovery Use for Feet and Legs 600 Sprays Made in UK
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 679
- Age
- 6y ago
BetterYou Magnesium Joint Body Spray Magnesium Chloride and Glucosamine Effective Support for Joints and Muscles Supports Relaxation 100ml Magnesum Oil Supplement
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 16y ago
Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Magnesium Oil High Strength Pure 32% High Concentration Potent Magnesium Oil Spray for Feet Benifits for Better Sleep Muscle Ache and Stress Relief Body Odor Reduction (250ml)
- Price
- £8.66
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Magnesium Oil Spray Restless Legs Muscle Pain Sleep | 250ml XL Size | 100% Pure Magnesium Chloride | High Absorption Vegan Spray | Horbaach
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 5y ago
Newest
by launch date
Magnesium Oil Spray - 100% Pure Elemental Magnesium Sleep Spray XL Size 250ml Joints and Aching Muscles - Vegan with 115mg Magnesium Chloride Per Serving - Made in The UK By New Leaf
- Price
- £6.28
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago
Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Magnesium Oil High Strength Pure 32% High Concentration Potent Magnesium Oil Spray for Feet Benifits for Better Sleep Muscle Ache and Stress Relief Body Odor Reduction (250ml)
- Price
- £8.66
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Magnesium Spray Magnesium Oil for Feet Pure Magnesium Oil Spray for Sleep Topical Magnesium Spray 100% Pure and Organic Glass Bottle Travel Size 60ml
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 2y ago
Ultra Pure Magnesium Sleep Spray 150ml Muscle Recovery & Stress Relief
- Price
- £19.93
- Rating
- 4.3/5
- Reviews
- 685
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
36
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- BetterYou64%
- Horbäach11%
- WALLZON8%
- NEW LEAF PRODUCTS5%
- MGSPORT4%
- Harrogate Organics Company3%
- Open — no brand owns it (2 brands, 4%)
Magnesium Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.8×
Top Magnesium Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium spray245K/yr
- magnesium oil spray54K/yr
- magnesium oil85K/yr
- better you magnesium spray41K/yr
- magnesium spray for muscle pain16K/yr
- magnesium spray for restless legs22K/yr
- magnesium spray for sleep34K/yr
- magnesium oil spray for joints and aching muscles13K/yr
- magnesium sleep spray17K/yr
- better you magnesium14K/yr
What reviews say buyers love and hate about Magnesium Oil
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Helps me sleep”
“Great quality works like it says on the box fast delivery thankyou”
“Magnesium oil spray is quite good thank you”
“Ease your joints”
“Definitely worth it”
What buyers complain about
60% of reviews“Allergic reaction”
“Not the most effective”
“left me with sticky feeling”
“high zero tablets are better for magnesium supplement”
“I had been struggling with getting enough deep sleep”
Magnesium Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magnesium Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
