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Magnesium Oil

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.2% this quarter, so Magnesium Oil is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£690K/yr630K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
76%top-5 click share · 8 brands · 36 sellers

Flapen Score

Magnesium Oil against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Oil 630K times last year and spent an estimated £690K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £690K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
11.1%
Market size, estimated
£690Ka year
Peak month
August1.8× the quietest month
Top search term
magnesium spray245K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £6.28 to £19.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.84 that is £39K to £49K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£6.28–£19.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #92 within Minerals. It carries 2,519 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#92in Minerals
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,519per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Magnesium Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • BetterYou64%
  • Horbäach11%
  • WALLZON8%
  • NEW LEAF PRODUCTS5%
  • MGSPORT4%
  • Harrogate Organics Company3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Magnesium Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Magnesium Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium spray245K/yr
  • magnesium oil spray54K/yr
  • magnesium oil85K/yr
  • better you magnesium spray41K/yr
  • magnesium spray for muscle pain16K/yr
  • magnesium spray for restless legs22K/yr
  • magnesium spray for sleep34K/yr
  • magnesium oil spray for joints and aching muscles13K/yr
  • magnesium sleep spray17K/yr
  • better you magnesium14K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
16%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnesium Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data