Magnesium Oil
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -10.2% this quarter, so Magnesium Oil is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £690K/yr630K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 36 sellers
Flapen Score
Magnesium Oil against its category
The dotted line is the Health & Personal Care average. Past it, Magnesium Oil is stronger. Inside it, weaker.
Market
The Magnesium Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium Oil 630K times last year and spent an estimated £690K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £690K a year.
- Searches, last 12 months
- 630K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £690Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- magnesium spray245K searches a year
02 · Price
A sale here is worth £9.84.
Listings sell for £9.84 on average, from £6.28 to £19.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.84 that is £39K to £49K a year per listing.
- Average price
- £9.84under the $15 to $100 sweet spot
- Price range
- £6.28–£19.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £39K–£49K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #92 within Minerals. It carries 2,519 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #92in Minerals
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,519per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Magnesium Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BetterYou Magnesium Supplement High Strength Magnesium Oil Spray | Natural Vegan Magnesium Chloride Liquid for Sleep Muscle Recovery Use for Feet and Legs 600 Sprays Made in UK
- Price
- £6.48
- Rating
- 4.3/5
- Reviews
- 10,704
- Age
- 17y ago

BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,933
- Age
- 17y ago

BetterYou Magnesium Joint Body Spray Magnesium Chloride and Glucosamine Effective Support for Joints and Muscles Supports Relaxation 100ml Magnesum Oil Supplement
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 16y ago

Magnesium Oil Spray Restless Legs Muscle Pain Sleep | 250ml XL Size | 100% Pure Magnesium Chloride | High Absorption Vegan Spray | Horbaach
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 5y ago

Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago
Trending
estimated 90-day click momentum
BetterYou Magnesium Supplement High Strength Magnesium Muscle Oil Spray | Natural Vegan Magnesium Chloride Liquid for Sleep Muscle Recovery Use for Feet and Legs 600 Sprays Made in UK
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 679
- Age
- 6y ago

BetterYou Magnesium Joint Body Spray Magnesium Chloride and Glucosamine Effective Support for Joints and Muscles Supports Relaxation 100ml Magnesum Oil Supplement
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 16y ago

Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago

Magnesium Oil High Strength Pure 32% High Concentration Potent Magnesium Oil Spray for Feet Benifits for Better Sleep Muscle Ache and Stress Relief Body Odor Reduction (250ml)
- Price
- £8.66
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago

Magnesium Oil Spray Restless Legs Muscle Pain Sleep | 250ml XL Size | 100% Pure Magnesium Chloride | High Absorption Vegan Spray | Horbaach
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 1,393
- Age
- 5y ago
Newest
by launch date
Magnesium Oil Spray - 100% Pure Elemental Magnesium Sleep Spray XL Size 250ml Joints and Aching Muscles - Vegan with 115mg Magnesium Chloride Per Serving - Made in The UK By New Leaf
- Price
- £6.28
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago

Pure Magnesium Oil Spray High Potent 32% Concentration Better Sleep Muscle Ache and Stress Relief Body Odor Reduction Topical Pure Magnesium Oil Spray for Feet
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago

Magnesium Oil High Strength Pure 32% High Concentration Potent Magnesium Oil Spray for Feet Benifits for Better Sleep Muscle Ache and Stress Relief Body Odor Reduction (250ml)
- Price
- £8.66
- Rating
- 4.0/5
- Reviews
- 373
- Age
- 2y ago

Magnesium Spray Magnesium Oil for Feet Pure Magnesium Oil Spray for Sleep Topical Magnesium Spray 100% Pure and Organic Glass Bottle Travel Size 60ml
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 2y ago

Ultra Pure Magnesium Sleep Spray 150ml Muscle Recovery & Stress Relief
- Price
- £19.93
- Rating
- 4.3/5
- Reviews
- 685
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
36
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
4%
- BetterYou64%
- Horbäach11%
- WALLZON8%
- NEW LEAF PRODUCTS5%
- MGSPORT4%
- Harrogate Organics Company3%
- Open — no brand owns it (2 brands, 4%)
Demand
Magnesium Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Magnesium Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium spray245K/yr
- magnesium oil spray54K/yr
- magnesium oil85K/yr
- better you magnesium spray41K/yr
- magnesium spray for muscle pain16K/yr
- magnesium spray for restless legs22K/yr
- magnesium spray for sleep34K/yr
- magnesium oil spray for joints and aching muscles13K/yr
- magnesium sleep spray17K/yr
- better you magnesium14K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Oil
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









