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Magnesium Malate

Fail

The top 5 products take 82% of clicks, so Magnesium Malate is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£170K/yr122K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
82%top-5 click share · 12 brands · 14 sellers

Flapen Score

Magnesium Malate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Malate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Malate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Malate 122K times last year and spent an estimated £170K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
9.0%
Market size, estimated
£170Ka year
Peak month
February1.4× the quietest month
Top search term
magnesium malate101K searches a year

02 · Price

A sale here is worth £15.44.

Listings sell for £15.44 on average, from £6.84 to £41.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £15.44 that is £15K to £19K a year per listing.

Average price
£15.44inside the $15 to $100 sweet spot
Price range
£6.84–£41.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #346 within Minerals. It carries 3,841 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#346in Minerals
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,841per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Magnesium Malate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

13%

  • NEW LEAF PRODUCTS33%
  • Nobi Nutrition20%
  • Hybrid Health12%
  • Best Immune International9%
  • Biocare8%
  • Nutrition Geeks5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Magnesium Malate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnesium Malate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium malate101K/yr
  • magnesium malate capsules16K/yr
  • magnesium malate high strength5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Malate

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“still cant sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Malate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data