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Magnesium Malate

a concentrated shelf (top 5 take 82% of clicks) — Magnesium Malate doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 35Growth 18Conversion 83Competition 15Returns 100Price range 76Avg price 76Brand share 38Review moat 27Quality gap 40
This niche Category average

Is Magnesium Malate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magnesium Malate is a £170K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Magnesium Malate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.8% over the last 90 days and 9.0% of searches end in a purchase.

£170K

revenue / yr

Units sold / yr13K
Search volume / yr-14.8%122K
Conversion rate9.0%
Avg price£15.44

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 14
Top-5 product click share82%
Open market18%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews3,841

Top Magnesium Malate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • NEW LEAF PRODUCTS33%
  • Nobi Nutrition20%
  • Hybrid Health12%
  • Best Immune International9%
  • Biocare8%
  • Nutrition Geeks5%
  • Open — no brand owns it (6 brands, 13%)

Magnesium Malate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR9.0%Products12Brands12Top 5 Brands82%OOS Rate7.0%Rating4.5★Reviews3,841Avg BSR#346
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Magnesium Malate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium malate101K/yr
  • magnesium malate capsules16K/yr
  • magnesium malate high strength5K/yr

What reviews say buyers love and hate about Magnesium Malate

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Sleep Quality26%

HELPS WITH SLEEP

Quality-Overall14%

Good product x

Magnesium11%

best magnesium

Value For Money10%

Excellent value for money

Advertised Vs Actual Product5%

As Advertised

What buyers complain about

62% of reviews
Sleep Quality14%

still cant sleep

Magnesium9%

This magnesium does not work

Functionality-Overall8%

It does absolutely nothing

Dosage7%

The dosage is far too high

Acid Regulator/Stomach Ache Relief6%

Gives you stomach cramps

Magnesium Malate return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium
50%
2Joint Pain
50%

Common Magnesium Malate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium Malate 45/100 on Amazon United Kingdom — Skip it. The niche generates £170K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -14.8% over the last 90 days.
Search demand for Magnesium Malate on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.