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Magnesium Malate

Fail

The top 5 products take 82% of clicks, so Magnesium Malate is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£170K/yr122K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
82%top-5 click share · 12 brands · 14 sellers

Flapen Score

Magnesium Malate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Malate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Malate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Malate 122K times last year and spent an estimated £170K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
9.0%
Market size, estimated
£170Ka year
Peak month
February1.4× the quietest month
Top search term
magnesium malate101K searches a year

02 · Price

A sale here is worth £15.44.

Listings sell for £15.44 on average, from £6.84 to £41.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £15.44 that is £15K to £19K a year per listing.

Average price
£15.44inside the $15 to $100 sweet spot
Price range
£6.84–£41.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #346 within Minerals. It carries 3,841 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#346in Minerals
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,841per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Magnesium Malate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • NEW LEAF PRODUCTS33%
  • Nobi Nutrition20%
  • Hybrid Health12%
  • Best Immune International9%
  • Biocare8%
  • Nutrition Geeks5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Magnesium Malate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnesium Malate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium malate101K/yr
  • magnesium malate capsules16K/yr
  • magnesium malate high strength5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Malate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.94

still cant sleep

They do not help me sleep

Didnt help me sleep

Magnesium9%−0.02

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Functionality-Overall8%−0.08

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Dosage7%−0.05

The dosage is far too high

the misleading dosage

The dose is misleading

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Love

Sleep Quality26%+1.94

HELPS WITH SLEEP

Better sleep

sleep more deeply

Quality-Overall14%+0.80

Good product x

Great quality supplement

Excellent product

Magnesium11%−0.02

best magnesium

Best magnesium capsules

Best magnesium supplement around

Value For Money10%+0.61

Excellent value for money

Good value for money

Fair price

Advertised Vs Actual Product5%+0.23

As Advertised

Works as it says

As Described

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Malate questions

Answered from the same tracked data.