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Magnesium Liquid

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.3% this quarter, so Magnesium Liquid is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£49K/yr76K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
54%top-5 click share · 19 brands · 43 sellers

Flapen Score

Magnesium Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Liquid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Liquid 76K times last year and spent an estimated £49K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
4.6%
Market size, estimated
£49Ka year
Peak month
February1.7× the quietest month
Top search term
liquid magnesium glycinate15K searches a year

02 · Price

A sale here is worth £14.07.

Listings sell for £14.07 on average, from £6.03 to £26.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.07 that is £1K to £4K a year per listing.

Average price
£14.07under the $15 to $100 sweet spot
Price range
£6.03–£26.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #292 within Minerals. It carries 1,660 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#292in Minerals
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,660per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Magnesium Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

43

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

34%

  • OBNOSWLPJMN21%
  • IWKDIJ18%
  • Good State7%
  • XAYGHE7%
  • Supa-Supps6%
  • Tamiodfo6%

Demand

Magnesium Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Magnesium Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid magnesium glycinate15K/yr
  • liquid magnesium18K/yr
  • magnesium liquid16K/yr
  • magnesium drops11K/yr
  • magnesium glycinate liquid10K/yr
  • magnesium glycinate drops7K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.98

still cant sleep

They do not help me sleep

Didnt help me sleep

Functionality-Overall8%−0.09

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Magnesium8%

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage6%−0.05

the misleading dosage

The dose is misleading

The dosage is far too high

Love

Sleep Quality26%+1.98

HELPS WITH SLEEP

Better sleep

sleep more deeply

Quality-Overall14%+0.83

Good product x

Great quality supplement

Excellent product

Magnesium11%

Best magnesium capsules

best magnesium

Best magnesium supplement around

Value For Money9%+0.55

Excellent value for money

Good value for money

Fair price

Advertised Vs Actual Product5%+0.17

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Joint Pain50%▁▁▁▁█▁
Magnesium50%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

FAQ

Common Magnesium Liquid questions

Answered from the same tracked data.