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Magnesium Glycinate Powder

Fail

Prices span $3.44–$15.37, mostly outside the sweet spot, so Magnesium Glycinate Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£152K/yr176K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
71%top-5 click share · 13 brands · 65 sellers

Flapen Score

Magnesium Glycinate Powder against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Glycinate Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Glycinate Powder 176K times last year and spent an estimated £152K. The top 5 brands take 72% of clicks. Demand peaks in Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
10.4%
Market size, estimated
£152Ka year
Peak month
July5.7× the quietest month
Top search term
magnesium for sleep58K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £3.44 to £15.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.31 that is £8K to £10K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£3.44–£15.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Minerals. It carries 4,635 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Minerals
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,635per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Magnesium Glycinate Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£46K£61K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

65

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

  • Nutrition Geeks33%
  • Wish Fusion14%
  • PharmaZen10%
  • Sleep Oracles8%
  • BetterYou7%
  • Natral6%

Demand

Magnesium Glycinate Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 5.7×

Search terms

Top Magnesium Glycinate Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium for sleep58K/yr
  • magnesium sleep48K/yr
  • magnesium for sleep for adults22K/yr
  • magnesium supplements for sleep19K/yr
  • magnesium tablets for sleep9K/yr
  • sleep magnesium8K/yr
  • magnesium night time5K/yr
  • magnesium sleep supplements5K/yr
  • best magnesium for sleeping3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality19%+2.19

No sleep

Doesnt work for sleep

Didnt help me sleep

Functionality-Overall9%−0.10

Did not work

It does absolutely nothing

didnt get any results

Magnesium8%−0.04

It is not your ordinary magnesium

This magnesium does not work

doesnt actually tell the truth about the magnesium concentration

Dosage5%−0.04

The dosage is far too high

The dose is misleading

the misleading dosage

Acid Regulator/Stomach Ache Relief5%−0.05

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Love

Sleep Quality32%+2.19

HELPS WITH SLEEP

Restful sleep

sleep more deeply

Quality-Overall15%+0.91

the quality is always consistent

The capsules are high quality

Excellent product

Value For Money9%+0.43

Excellent value for money

Fair price

Good value for money

Magnesium8%−0.04

Best Magnesium Supplement

Best magnesium supplement around

Best magnesium capsules

Advertised Vs Actual Product5%+0.20

As Advertised

Works as it says

As Described

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

It is not your ordinary magnesium

This magnesium does not work

doesnt actually tell the truth about the magnesium concentration

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Glycinate Powder questions

Answered from the same tracked data.