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Magnesium Glycinate Kids

Fail

Demand is soft, at -44.4% this quarter, so Magnesium Glycinate Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£86K/yr89K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
63%top-5 click share · 11 brands · 13 sellers

Flapen Score

Magnesium Glycinate Kids against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Glycinate Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Glycinate Kids 89K times last year and spent an estimated £86K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
7.9%
Market size, estimated
£86Ka year
Top search term
magnesium glycinate kids33K searches a year

02 · Price

A sale here is worth £12.18.

Listings sell for £12.18 on average, from £7.42 to £23.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.18 that is £1K to £3K a year per listing.

Average price
£12.18under the $15 to $100 sweet spot
Price range
£7.42–£23.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #128 within Minerals. It carries 382 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#128in Minerals
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
382per listing
Listings tracked
20

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Magnesium Glycinate Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

12%

  • 8 Hour Sleepwell33%
  • Vinco Supplements16%
  • Izkan12%
  • Sea Vitality11%
  • novomins10%
  • Supa-Supps6%
  • Open — no brand owns it (5 brands, 12%)

Demand

Magnesium Glycinate Kids search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Magnesium Glycinate Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium glycinate kids33K/yr
  • magnesium glycinate for kids16K/yr
  • kids magnesium glycinate8K/yr
  • magnesium glycinate for children12K/yr
  • magnesium glycinate gummies kids10K/yr
  • kids magnesium glycinate gummies6K/yr
  • nutrition ignition kids magnesium glycinate gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sleep Quality”
19%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“not sleep aid”
A buyer, on “Sleep Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Magnesium Glycinate Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data