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Magnesium Glycinate Gummies

Fail

Demand is soft, at -21.8% this quarter, so Magnesium Glycinate Gummies is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£150K/yr136K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
64%top-5 click share · 18 brands · 19 sellers

Flapen Score

Magnesium Glycinate Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Glycinate Gummies is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Glycinate Gummies 136K times last year and spent an estimated £150K. The top 5 brands take 69% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
9.7%
Market size, estimated
£150Ka year
Peak month
May1.9× the quietest month
Top search term
magnesium glycinate gummies116K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £7.13 to £16.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.36 that is £3K to £6K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£7.13–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #202 within Minerals. It carries 2,309 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#202in Minerals
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,309per listing
Listings tracked
20

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
23 months

Products

Top Magnesium Glycinate Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

  • Nobi Nutrition25%
  • RKPROUC24%
  • Furnrubden8%
  • Vinco Supplements7%
  • Izkan5%
  • GMOLARSUSCO4%

Demand

Magnesium Glycinate Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Magnesium Glycinate Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium glycinate gummies116K/yr
  • magnesium glycinate gummies adult11K/yr
  • magnesium glycinate 3-in-1 gummies8K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+2.15

still cant sleep

They do not help me sleep

Didnt help me sleep

Magnesium9%−0.03

Slightly low magnesium amount -

It is not your ordinary magnesium

Not pure magnesium gyicinate

Functionality-Overall6%−0.08

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage5%−0.04

the misleading dosage

The dose is misleading

The dosage is far too high

Love

Sleep Quality26%+2.15

Better sleep

HELPS WITH SLEEP

sleep more deeply

Quality-Overall13%+0.90

The quality feels consistent

Excellent product

Good honest product

Magnesium10%−0.03

best magnesium

Best magnesium supplement around

Best magnesium capsules

Value For Money9%+0.51

Not expensive

Fair price

Good value for money

Taste-Overall5%

Good taste

No unpleasant aftertaste

theyre so tasty

Return

0.1% Return rate 0% Fixable by listing

Magnesium67%▁▁▁█▅▁

Slightly low magnesium amount -

It is not your ordinary magnesium

Not pure magnesium gyicinate

Joint Pain33%▁▁▁▁█▁

FAQ

Common Magnesium Glycinate Gummies questions

Answered from the same tracked data.