magnesium glycinate gummies
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Review moat
Okay2,309.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 136K searches
Price range
Bad£7.13–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, magnesium glycinate gummies is a £150K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
magnesium glycinate gummies market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £114K–£142K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 13.1%
- Avg brand age
- 23 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
27%
- Nobi Nutrition25%
- RKPROUC24%
- Furnrubden8%
- Vinco Supplements7%
- Izkan5%
- GMOLARSUSCO4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -21.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top magnesium glycinate gummies search terms
- magnesium glycinate gummies116K/yr
- magnesium glycinate gummies adult11K/yr
- magnesium glycinate 3-in-1 gummies8K/yr
Top magnesium glycinate gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnesium Glycinate Gummies 600MG | Sleep Calm & Relaxation Support | 60MG Elemental Mag Per Serving | Grape Flavor Gluten-Free | High Absorption Magnesium Gummies for Women Men & Family | 60 Ct
Nobi Nutrition£9.224.4★3,814 rev
120 Count Magnesium Glycinate Gummies High Absorption Magnesium Supplement for Women Men and Kids Support Sleep Muscle and Relaxation Sugar Free
RKPROUC£12.214.2★137 rev
Magnesium Glycinate Gummies 120 Count MagnesiumComplex Gummies|Sleep Calm & Relaxation Support|High Absorption Magnesium Supplements for Women & Men. Gluten-Free
RKPROUC£11.424.3★112 rev
Magnesium Glycinate Gummies for Adults 120 Count - 600 MG Per Serving Promotes Relaxation & Restful Sleep Focus Supports Heart & Bone Health Raspberry Flavor Non-GMO
Furnrubden£12.034.6★30 rev
Vinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies
Vinco Supplements£7.424.1★74 rev
Newest
by launch dateVinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies
Vinco Supplements£7.4274 rev
Magnesium Glycinate Gummies 120 Count 600mg Magnesium Glycinate Gummies for Women Men and Kids Support Sleep Muscle and Relaxation High Absorption Sugar Free Gluten-Free Non-GMO
Tamiodfo£11.3146 rev
Magnesium Glycinate Gummies 600mg Sugar-Free High Absorption Supports Relaxation Calm & Restful Sleep with Vitamin B6 & D3 120 Berry-Flavor Gummies
GMOLARSUSCO£12.0753 rev
Magnesium Glycinate Complex Gummies | 120 Count | 4-in-1 Complex - Glycinate Citrate Malate & Oxide | Vegan Sugar-Free Non | 60 Day Supply | Muscle Sleep & Energy Support | UK Made | by NutriVolv
NutriVolv£11.7051 rev
Magnesium Glycinate Gummies for Adults 120 Count - 600 MG Per Serving Promotes Relaxation & Restful Sleep Focus Supports Heart & Bone Health Raspberry Flavor Non-GMO
Furnrubden£12.0330 rev
Trending
90-day click momentumVinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies
Vinco Supplements£7.424.1★
Magnesium Glycinate Gummies 600mg Sugar-Free High Absorption Supports Relaxation Calm & Restful Sleep with Vitamin B6 & D3 120 Berry-Flavor Gummies
GMOLARSUSCO£12.074.3★
Magnesium Glycinate Gummies - High Strength 1600mg Magnesium with Vitamin B6 D3 & Zinc - 60 Vegan & Sugar-Free Gummies - 150mg Elemental Magneisum for Sleep Energy Muscles & Bone Support
K - KONNEKT£8.874.2★
Magnesium Glycinate Gummies for Kids & Adults - High Strength Magnesium Glycinate 400mg with Malate Zinc D3 B6 & Taurine Blueberry & Raspberry Flavours Sleep Focus & Relaxation 120 Chews
Sea Vitality£16.334.4★
Magnesium Glycinate Complex Gummies | 120 Count | 4-in-1 Complex - Glycinate Citrate Malate & Oxide | Vegan Sugar-Free Non | 60 Day Supply | Muscle Sleep & Energy Support | UK Made | by NutriVolv
NutriVolv£11.704.7★
What buyers say about magnesium glycinate gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Better sleep”
“The quality feels consistent”
“best magnesium”
“Not expensive”
“Good taste”
“As Advertised”
“Great for my muscle spasms”
“soft to chew”
“Works perfectly”
“Important vitamins”
What buyers complain about
“still cant sleep”
“Slightly low magnesium amount -”
“It does absolutely nothing”
“Gives you stomach cramps”
“the misleading dosage”
“Will make you ill”
“The size is big”
“Too expensive”
“Extremely poor quality”
“Misleading information about the product”
Top return reasons
Common questions
- Is magnesium glycinate gummies profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 20 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the magnesium glycinate gummies niche?
- 18 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in magnesium glycinate gummies?
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.1%.
- When does demand for magnesium glycinate gummies peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the magnesium glycinate gummies niche?
- Listings span £7.13–£16.47; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.