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Magnesium Glycinate 200mg

Fail

Demand is soft, at -41.6% this quarter, so Magnesium Glycinate 200mg is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£63K/yr65K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
66%top-5 click share · 18 brands · 52 sellers

Flapen Score

Magnesium Glycinate 200mg against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Glycinate 200mg is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate 200mg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Glycinate 200mg 65K times last year and spent an estimated £63K. The top 5 brands take 75% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
10.0%
Market size, estimated
£63Ka year
Top search term
magnesium glycinate 200mg31K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £3.44 to £16.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.84 that is £984 to £2K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£3.44–£16.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£984–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #106 within Minerals. It carries 3,629 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#106in Minerals
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,629per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Magnesium Glycinate 200mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

52

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 97%

Open market

22%

  • Nutravita30%
  • iperk20%
  • Health Thru Nutrition13%
  • Nutrition Geeks8%
  • My Supplement Farm3%
  • WeightWorld3%

Demand

Magnesium Glycinate 200mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Search terms

Top Magnesium Glycinate 200mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium glycinate 200mg31K/yr
  • magnesium glycinate 300mg15K/yr
  • nutravita magnesium glycinate5K/yr
  • magnesium glycinate 250mg4K/yr
  • magnesium 300mg6K/yr
  • nutravita magnesium5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate 200mg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality16%+1.88

unable to sleep

Still can't sleep

doesnt help with sleep

Magnesium9%−0.03

This magnesium does not work

Not pure magnesium gyicinate

It is not your ordinary magnesium

Functionality-Overall6%−0.07

It does absolutely nothing

Not effective

Did not work

Size-Overall6%−0.03

Too big

Capsules too large

Very large capsules

Acid Regulator/Stomach Ache Relief5%−0.05

Caused severe stomach cramps

Gives you stomach cramps

Stomach pain

Love

Sleep Quality27%+1.88

Does help sleep

sleep more deeply

Helps with sleep

Quality-Overall16%+1.04

the quality is always consistent

Excellent product

Good honest product

Magnesium10%−0.03

Best magnesium supplement around

Best magnesium ever

Best magnesium capsules

Value For Money9%+0.63

Good value for money

Not expensive

Fair price

Advertised Vs Actual Product5%+0.18

accurate description

As Advertised

As Described

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

This magnesium does not work

Not pure magnesium gyicinate

It is not your ordinary magnesium

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Glycinate 200mg questions

Answered from the same tracked data.