Magnesium for Kids
FailDemand is soft, at -37.4% this quarter, so Magnesium for Kids is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £524K/yr413K searches / yr
- 90-day growth
- -37.4%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 27 sellers
Flapen Score
Magnesium for Kids against its category
The dotted line is the Health & Personal Care average. Past it, Magnesium for Kids is stronger. Inside it, weaker.
Market
The Magnesium for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium for Kids 413K times last year and spent an estimated £524K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £524K a year.
- Searches, last 12 months
- 413K
- Growth, 90 days vs prior 90
- -37.4%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £524Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- novomins81K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £7.14 to £17.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £10.74 that is £43K to £54K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £7.14–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £43K–£54K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Minerals. It carries 1,063 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Minerals
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,063per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Magnesium for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kids Magnesium Gummies - 546 Mg Magnesium Citrate Providing 60 mg of Magnesium - Alternative to Magnesium Glycinate 30 Gummies - 1 Month Supply Magnesium Supplements - Vegan - Gluten Free - Novomins
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 3,894
- Age
- 4y ago

Kids Night-Time Gummies - 30 Gummies - Magnesium L-Theanine Vitamin B Complex - Vegan & Gluten-Free - Suitable for Ages 3+ - Novomins
- Price
- £7.76
- Rating
- 4.2/5
- Reviews
- 1,980
- Age
- 2y ago

Chewy Vites Kids Magnesium 2 Months Supply 60 Kids Vitamins Gummies 500mg Magnesium Citrate Providing 56mg per Gummy Real Fruit Juice Age 3 + Berries Flavour
- Price
- £7.75
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 2y ago

Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago

Kids Magnesium Gummies - 90 Vegan Gummies - 3 Months Supply - 1 per Day
- Price
- £13.46
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies
- Price
- £7.42
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 4mo ago

Tonic Health Kids Magnesium Gummies - 120mg Magnesium Citrate for Children Ashwagandha KSM-66 Lemon Balm - No Sugar Calm and Balanced - Age 3-12 Years Vegan - Raspberry 60 Count
- Price
- £15.23
- Rating
- 3.4/5
- Reviews
- 78
- Age
- 9mo ago

Kids Magnesium Gummies - 90 Vegan Gummies - 3 Months Supply - 1 per Day
- Price
- £13.46
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 1y ago

Kids Magnesium Glycinate Gummies 1 Month Supply | Sugar-Free Vegan & Chewable | 470mg Magnesium for Kids Providing 65mg to Support Calm Mind & Focus for Children Ages 3+ | Strawberry Flavour
- Price
- £8.50
- Rating
- 4.2/5
- Reviews
- 301
- Age
- 1y ago

Turn Me On Gummies Women - Maca Root Damiana Fenugreek Zinc Vitamin B6 & Ashwagandha - Gluten-Free & Vegan - 60 Gummies for Women - Novomins
- Price
- £14.57
- Rating
- 3.8/5
- Reviews
- 329
- Age
- 2y ago
Newest
by launch date
Vinco Magnesium Glycinate Complex Gummies for Adults & Kids - Chelated Bisglycinate with Vitamin B6 C & D3 L-Theanine 5HTP - Time Release - Sugar Free - Strawberry Flavour - 60 Vegan Gummies
- Price
- £7.42
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 4mo ago

Tonic Health Kids Magnesium Gummies - 120mg Magnesium Citrate for Children Ashwagandha KSM-66 Lemon Balm - No Sugar Calm and Balanced - Age 3-12 Years Vegan - Raspberry 60 Count
- Price
- £15.23
- Rating
- 3.4/5
- Reviews
- 78
- Age
- 9mo ago

Kids Magnesium Gummies - 90 Vegan Gummies - 3 Months Supply - 1 per Day
- Price
- £13.46
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 1y ago

Kids Magnesium Glycinate Gummies 1 Month Supply | Sugar-Free Vegan & Chewable | 470mg Magnesium for Kids Providing 65mg to Support Calm Mind & Focus for Children Ages 3+ | Strawberry Flavour
- Price
- £8.50
- Rating
- 4.2/5
- Reviews
- 301
- Age
- 1y ago

Chewy Vites Kids Magnesium 2 Months Supply 60 Kids Vitamins Gummies 500mg Magnesium Citrate Providing 56mg per Gummy Real Fruit Juice Age 3 + Berries Flavour
- Price
- £7.75
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
27
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
3%
- novomins69%
- CHEWY VITES10%
- maxmedix5%
- 8 Hour Sleepwell5%
- Tonic Health5%
- Health4All4%
- Open — no brand owns it (1 brand, 3%)
Demand
Magnesium for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Magnesium for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- novomins81K/yr
- magnesium for kids77K/yr
- kids magnesium gummies66K/yr
- kids magnesium43K/yr
- magnesium kids37K/yr
- magnesium gummies kids36K/yr
- magnesium kids gummies11K/yr
- magnesium for kids sleep14K/yr
- novomins gummies12K/yr
- magnesium gummies for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium for Kids
We read the reviews and the return reasons for every product selling here.
“We had no improvement with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









