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Magnesium for Kids

Fail

Demand is soft, at -37.4% this quarter, so Magnesium for Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£524K/yr413K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 27 sellers

Flapen Score

Magnesium for Kids against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium for Kids 413K times last year and spent an estimated £524K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £524K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
11.8%
Market size, estimated
£524Ka year
Peak month
January1.9× the quietest month
Top search term
novomins81K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £7.14 to £17.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £10.74 that is £43K to £54K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£7.14–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£43K–£54K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Minerals. It carries 1,063 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Minerals
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,063per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Magnesium for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£79K£157K£236K£314K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

27

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • novomins69%
  • CHEWY VITES10%
  • maxmedix5%
  • 8 Hour Sleepwell5%
  • Tonic Health5%
  • Health4All4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Magnesium for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Magnesium for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novomins81K/yr
  • magnesium for kids77K/yr
  • kids magnesium gummies66K/yr
  • kids magnesium43K/yr
  • magnesium kids37K/yr
  • magnesium gummies kids36K/yr
  • magnesium kids gummies11K/yr
  • magnesium for kids sleep14K/yr
  • novomins gummies12K/yr
  • magnesium gummies for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality16%+2.39

We had no improvement with sleep

really struggled to sleep

Not for sleep

Taste-Overall12%−0.13

Hmm strange taste

the taste is a bit unusual

Horrible taste

Functionality-Overall8%−0.15

Did not work

Not helpful sadly

They don't work, very disappointed

Value For Money7%−0.02

Not worth the money

Waste of money

I think these are very expensive for what they are

Age Suitability4%−0.08

Didnt have any effect on either of my children with adhd

Didnt work at all for my ADHD 9 year old

Not suitable for kids

Love

Sleep Quality24%+2.39

helps with sleep

Good for sleep

I've found that my sleep has improved

Taste-Overall15%−0.13

Taste great and natural

Good taste

The gummies taste nice

Quality-Overall6%+0.24

No complaints from the kids

Excellent product

Good quality

Magnesium5%+0.21

Each gummy features a well-balanced combination of 120mg of magnesium

I found these magnesium gummies extremely delicious

I also like that they provide a good dose of magnesium

Flavor5%+0.16

Nice flavour

They have a fruity flavour

Pleasant raspberry flavour

Return

0.1% Return rate 0% Fixable by listing

Vegan/Organic33%▁▁▅█▁▁
Functionality-Overall22%▁█▅▁▁▁

Did not work

Not helpful sadly

They don't work, very disappointed

Taste-Overall11%█▁▁▁▁▁

Hmm strange taste

the taste is a bit unusual

Horrible taste

Value For Money11%▁▁█▁▁▁

Not worth the money

Waste of money

I think these are very expensive for what they are

Age Suitability11%▁▁▁▁█▁

Didnt have any effect on either of my children with adhd

Didnt work at all for my ADHD 9 year old

Not suitable for kids

FAQ

Common Magnesium for Kids questions

Answered from the same tracked data.