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Magnesium Drink

Fail

The top 5 brands take 98% of clicks, so Magnesium Drink is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£212K/yr345K searches / yr
90-day growth
+26.7%search demand this quarter
Competition
88%top-5 click share · 6 brands · 42 sellers

Flapen Score

Magnesium Drink against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Drink is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Drink 345K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
6.2%
Market size, estimated
£212Ka year
Peak month
June6.9× the quietest month
Top search term
healthy metal magnesium drink93K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £5.07 to £31.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.97 that is £5K to £7K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£5.07–£31.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #44 within Minerals. It carries 4,185 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#44in Minerals
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,185per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Magnesium Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Healthy Metal67%
  • TRIP11%
  • Nutrition Geeks10%
  • Vitaminnica Because your Health Matters7%
  • Tonic Health3%
  • SCIENCE FITNESS2%
  • Open — no brand owns it (0%)

Demand

Magnesium Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Magnesium Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • healthy metal magnesium drink93K/yr
  • magnesium drink57K/yr
  • healthy metal24K/yr
  • magnesium glycinate drink28K/yr
  • magnesium drink for sleep36K/yr
  • magnesium glycinate drink sachets20K/yr
  • magnesium drinks for calm relaxation and sleep11K/yr
  • magnesium drinks12K/yr
  • healthy metal magnesium6K/yr
  • heavy metal magnesium drink5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.94

No sleep

Didnt help me sleep

does NOT help with sleep

Functionality-Overall7%−0.10

It does absolutely nothing

Did not work

Not effective

Magnesium7%

This magnesium does not work

It is not your ordinary magnesium

The description is not very clear about the magnesium content

Acid Regulator/Stomach Ache Relief5%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage5%−0.04

The dosage is far too high

The dose is misleading

the misleading dosage

Love

Sleep Quality25%+1.94

sleep more deeply

HELPS WITH SLEEP

Good night's sleep

Quality-Overall11%+0.74

Good product x

Great make

Excellent product

Magnesium10%

Best magnesium supplement around

best magnesium

Best magnesium capsules

Value For Money8%+0.59

Fair price

Good value for money

Excellent value for money

Taste-Overall6%−0.01

Fantastic taste

It tastes amazing

just tastes like flavoured water

Return

0.1% Return rate 0% Fixable by listing

Magnesium33%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

The description is not very clear about the magnesium content

Joint Pain33%▁▁▁▁█▁
Taste-Overall33%

Horrible taste

It tastes artificial

Unpleasant chemical taste

FAQ

Common Magnesium Drink questions

Answered from the same tracked data.