magnesium drink
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good£5.07–£31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay£212K£212K/yr · 345K searches
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Review moat
Bad4,184.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, magnesium drink is a £212K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
magnesium drink market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £150K–£199K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.9%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Healthy Metal67%
- TRIP11%
- Nutrition Geeks10%
- Vitaminnica Because your Health Matters7%
- Tonic Health3%
- SCIENCE FITNESS2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — +26.7% search growth over the last 90 days.Top magnesium drink search terms
- healthy metal magnesium drink93K/yr
- magnesium drink57K/yr
- healthy metal24K/yr
- magnesium glycinate drink28K/yr
- magnesium drink for sleep36K/yr
- magnesium glycinate drink sachets20K/yr
- magnesium drinks for calm relaxation and sleep11K/yr
- magnesium drinks12K/yr
- healthy metal magnesium6K/yr
- heavy metal magnesium drink5K/yr
Top magnesium drink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 7 Sachets
Healthy Metal£8.694.2★132 rev
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 30 Sachets
Healthy Metal£31.124.2★132 rev
TRIP Magnesium Glycinate Powder - 7 500MG Magnesium per Pack with L-Theanine & Lions Mane Delicious Pomegranate Orange Blossom Flavour Sugar Free 1 Pack - 30 Drink Mix Servings
TRIP£11.234.2★584 rev
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
Nutrition Geeks£8.114.5★35,795 rev
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 5 Sachets
Healthy Metal£6.794.2★132 rev
Newest
by launch dateHealthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 7 Sachets
Healthy Metal£8.69132 rev
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 30 Sachets
Healthy Metal£31.12132 rev
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 5 Sachets
Healthy Metal£6.79132 rev
Vitaminnica Magnesium 3-in-1 Effervescent- 15 Tablets High Absorption Magnesium Malate Citrate & Glycinate Energy Muscle Function & Relaxation Sugar-Free (Pack of 1 Orange)
Vitaminnica Because your Health Matters£5.1982 rev
Vitaminnica Magnesium 3-in-1-15 Effervescent Tablets Green Apple Flavour High Absorption Magnesium Malate Citrate & Glycinate Energy Muscle Function & Relaxation Sugar-Free
Vitaminnica Because your Health Matters£5.0769 rev
Trending
90-day click momentumHealthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 5 Sachets
Healthy Metal£6.794.2★
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 7 Sachets
Healthy Metal£8.694.2★
Healthy Metal Magnesium Drink Mix Sachets for Sleep Relaxation & Daily Support Magnesium Glycinate Powder Raspberry Lemon Flavour Easy to Mix Supplement 30 Sachets
Healthy Metal£31.124.2★
Vitaminnica Magnesium 3-in-1 Effervescent- 15 Tablets High Absorption Magnesium Malate Citrate & Glycinate Energy Muscle Function & Relaxation Sugar-Free (Pack of 1 Orange)
Vitaminnica Because your Health Matters£5.194.2★
Vitaminnica Magnesium 3-in-1-15 Effervescent Tablets Green Apple Flavour High Absorption Magnesium Malate Citrate & Glycinate Energy Muscle Function & Relaxation Sugar-Free
Vitaminnica Because your Health Matters£5.073.8★
What buyers say about magnesium drink
What buyers praise and complain about, mined from review topics.What buyers love
“sleep more deeply”
“Good product x”
“Best magnesium supplement around”
“Fair price”
“Fantastic taste”
“As Advertised”
“Solid option for muscle recovery”
“Works perfectly”
“Easy to use”
“i've found no problem in swallowing them”
What buyers complain about
“No sleep”
“It does absolutely nothing”
“This magnesium does not work”
“Gives you stomach cramps”
“The dosage is far too high”
“However, I have had some uncomfortable side effects:”
“Waste of money”
“Quite big tablets”
“Horrible taste”
“It's not as described”
Top return reasons
Common questions
- Is magnesium drink profitable to sell on Amazon United Kingdom?
- The niche generates £212K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the magnesium drink niche?
- 6 brands and 42 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in magnesium drink?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Magnesium. The return rate is 0.1%.
- What does it cost to enter the magnesium drink niche?
- Listings span £5.07–£31.12; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 4,185 reviews — the moat a new listing must climb.