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Magnesium Drink

Fail

The top 5 brands take 98% of clicks, so Magnesium Drink is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£212K/yr345K searches / yr
90-day growth
+26.7%search demand this quarter
Competition
88%top-5 click share · 6 brands · 42 sellers

Flapen Score

Magnesium Drink against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Drink is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Drink 345K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
6.2%
Market size, estimated
£212Ka year
Peak month
June6.9× the quietest month
Top search term
healthy metal magnesium drink93K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £5.07 to £31.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.97 that is £5K to £7K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£5.07–£31.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #44 within Minerals. It carries 4,185 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#44in Minerals
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,185per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Magnesium Drink products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Healthy Metal67%
  • TRIP11%
  • Nutrition Geeks10%
  • Vitaminnica Because your Health Matters7%
  • Tonic Health3%
  • SCIENCE FITNESS2%
  • Open — no brand owns it (0%)

Demand

Magnesium Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Magnesium Drink search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • healthy metal magnesium drink93K/yr
  • magnesium drink57K/yr
  • healthy metal24K/yr
  • magnesium glycinate drink28K/yr
  • magnesium drink for sleep36K/yr
  • magnesium glycinate drink sachets20K/yr
  • magnesium drinks for calm relaxation and sleep11K/yr
  • magnesium drinks12K/yr
  • healthy metal magnesium6K/yr
  • heavy metal magnesium drink5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Drink

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“No sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Drink questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data