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Magnesium Complex 12 in 1

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $39K a year here, so Magnesium Complex 12 in 1 is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£39K/yr53K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
50%top-5 click share · 19 brands · 24 sellers

Flapen Score

Magnesium Complex 12 in 1 against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Complex 12 in 1 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Complex 12 in 1 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Complex 12 in 1 53K times last year and spent an estimated £39K. The top 5 brands take 61% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
5.5%
Market size, estimated
£39Ka year
Top search term
magnesium complex 12 in 123K searches a year

02 · Price

A sale here is worth £13.33.

Listings sell for £13.33 on average, from £6.78 to £26.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.33 that is £1K to £3K a year per listing.

Average price
£13.33under the $15 to $100 sweet spot
Price range
£6.78–£26.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #468 within Minerals. It carries 2,031 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
6.7%
Average rank
#468in Minerals
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,031per listing
Listings tracked
22

04 · Newcomers

Amazon counts 5 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Magnesium Complex 12 in 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

34%

  • AuranC-H22%
  • Generic13%
  • Bound Nutrition12%
  • HealthEssent7%
  • GB PREMIUM6%
  • Macro Greens5%

Demand

Magnesium Complex 12 in 1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Magnesium Complex 12 in 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium complex 12 in 123K/yr
  • magnesium 12 in 1 complex13K/yr
  • magnesium complex 8 in 117K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Complex 12 in 1

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality13%+1.67

still cant sleep

does not help sleep

Didnt help me sleep

Magnesium9%

This magnesium does not work

my Magnesium level was low

It is not your ordinary magnesium

Functionality-Overall6%−0.07

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Size-Overall6%−0.03

Extremely large

Capsules are very large

they are rather large tablets

Dosage5%−0.05

The dose is misleading

the misleading dosage

The dosage is far too high

Love

Sleep Quality24%+1.67

Helps me to sleep

Good night's sleep

HELPS WITH SLEEP

Quality-Overall15%+1.14

Amazing quality

I have found them effective with good quality ingredients

Solid quality

Magnesium12%

Best magnesium supplement around

best magnesium

Very good magnesium tablets

Value For Money9%+0.60

Fair price

Excellent value for money

EXCELLENT VALUE FOR MONEY

Advertised Vs Actual Product5%+0.29

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

This magnesium does not work

my Magnesium level was low

It is not your ordinary magnesium

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Complex 12 in 1 questions

Answered from the same tracked data.