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Magnesium Complex

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.3% this quarter, so Magnesium Complex is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£514K/yr459K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
58%top-5 click share · 15 brands · 18 sellers

Flapen Score

Magnesium Complex against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Complex is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Complex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Complex 459K times last year and spent an estimated £514K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
9.7%
Market size, estimated
£514Ka year
Peak month
August8.0× the quietest month
Top search term
magnesium complex275K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £6.78 to £28.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.55 that is £35K to £46K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£6.78–£28.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #154 within Herbal Supplements. It carries 3,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#154in Herbal Supplements
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,629per listing
Listings tracked
18

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnesium Complex products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

24%

  • NEW LEAF PRODUCTS19%
  • HealthEssent18%
  • PH PROWISE Healthcare12%
  • Nutrition Geeks10%
  • Free Soul9%
  • WeightWorld9%

Demand

Magnesium Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 8.0×

Search terms

Top Magnesium Complex search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium complex275K/yr
  • magnesium complex 12 in 123K/yr
  • magnesium 4 in 118K/yr
  • new leaf magnesium glycinate15K/yr
  • new leaf products18K/yr
  • free soul magnesium 4-in-119K/yr
  • new leaf10K/yr
  • magnesium orotate9K/yr
  • prowise advanced 4 in 1 magnesium complex2K/yr
  • magnesium complex 4 in 111K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Complex

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Sleep Quality”
13%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“Not helping with sleep at all”
A buyer, on “Sleep Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnesium Complex questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data