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Magnesium Complex

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -7.3% this quarter, so Magnesium Complex is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£514K/yr459K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
58%top-5 click share · 15 brands · 18 sellers

Flapen Score

Magnesium Complex against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Complex is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Complex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Complex 459K times last year and spent an estimated £514K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
9.7%
Market size, estimated
£514Ka year
Peak month
August8.0× the quietest month
Top search term
magnesium complex275K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £6.78 to £28.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.55 that is £35K to £46K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£6.78–£28.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #154 within Herbal Supplements. It carries 3,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#154in Herbal Supplements
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,629per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnesium Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • NEW LEAF PRODUCTS19%
  • HealthEssent18%
  • PH PROWISE Healthcare12%
  • Nutrition Geeks10%
  • Free Soul9%
  • WeightWorld9%

Demand

Magnesium Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 8.0×

Search terms

Top Magnesium Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium complex275K/yr
  • magnesium complex 12 in 123K/yr
  • magnesium 4 in 118K/yr
  • new leaf magnesium glycinate15K/yr
  • new leaf products18K/yr
  • free soul magnesium 4-in-119K/yr
  • new leaf10K/yr
  • magnesium orotate9K/yr
  • prowise advanced 4 in 1 magnesium complex2K/yr
  • magnesium complex 4 in 111K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Complex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality13%+1.71

Not helping with sleep at all

Didnt help me sleep

still cant sleep

Magnesium9%

This magnesium does not work

my Magnesium level was low

It is not your ordinary magnesium

Functionality-Overall6%−0.06

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Size-Overall6%−0.03

they are rather large tablets

Extremely large

Capsules are very large

Dosage6%−0.04

The dosage is far too high

the misleading dosage

The dose is misleading

Love

Sleep Quality25%+1.71

sleep more deeply

Good night's sleep

HELPS WITH SLEEP

Quality-Overall16%+1.08

Good quality tablets

Amazing quality

Quality comprehensive capsules

Magnesium11%

best magnesium

Best magnesium supplements

Very good magnesium tablets

Value For Money10%+0.59

EXCELLENT VALUE FOR MONEY

Excellent value for money

Fair price

Advertised Vs Actual Product5%+0.27

accurate description

As Advertised

As Described

Return

0.1% Return rate 0% Fixable by listing

Joint Pain50%▁▁▁▁█▁
Magnesium50%▁▁▁▁█▁

This magnesium does not work

my Magnesium level was low

It is not your ordinary magnesium

FAQ

Common Magnesium Complex questions

Answered from the same tracked data.