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Magnesium Citrate

Maybe

Returns run at only 0.1% of orders. But prices span $4.01–$17.01, mostly outside the sweet spot, so Magnesium Citrate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£534K/yr490K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
55%top-5 click share · 18 brands · 64 sellers

Flapen Score

Magnesium Citrate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Citrate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Citrate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Citrate 490K times last year and spent an estimated £534K. The top 5 brands take 62% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £534K a year.

Searches, last 12 months
490K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
11.5%
Market size, estimated
£534Ka year
Peak month
February1.4× the quietest month
Top search term
magnesium citrate335K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £4.01 to £17.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.52 that is £19K to £24K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£4.01–£17.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Minerals. It carries 4,974 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Minerals
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,974per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Magnesium Citrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£107K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

64

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

33%

  • Solgar27%
  • WeightWorld16%
  • Nutrition Geeks7%
  • PH PROWISE Healthcare6%
  • Multivita6%
  • VitaBright6%

Demand

Magnesium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnesium Citrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium citrate335K/yr
  • solgar64K/yr
  • magnesium citrate capsules25K/yr
  • solgar magnesium28K/yr
  • solgar magnesium citrate7K/yr
  • magnesium solgar7K/yr
  • magnesium citrate tablets6K/yr
  • citrato de magnesio3K/yr
  • solgar vitamins3K/yr
  • magnesium citrate for constipation3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Citrate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality14%+1.77

Not helping with sleep

still cant sleep

Didn't help me with sleep

Functionality-Overall9%−0.09

It does absolutely nothing

Did not work

didn't help at all. did absolutely nothing

Magnesium8%

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Size-Overall6%−0.04

Tablets are so large

Too big

Very large pills

Love

Sleep Quality24%+1.77

HELPS WITH SLEEP

Better sleep

sleep more deeply

Quality-Overall15%+0.94

have always found them to be consistent in quality

Good product x

Excellent product

Magnesium11%

Best magnesium capsules

Best magnesium supplement around

best magnesium

Value For Money10%+0.63

Excellent value for money

Good value for money

Fair price

Advertised Vs Actual Product5%+0.24

As Advertised

As Described

Works as it says

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Citrate questions

Answered from the same tracked data.