Magnesium Citrate
MaybeReturns run at only 0.1% of orders. But prices span $4.01–$17.01, mostly outside the sweet spot, so Magnesium Citrate is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £534K/yr490K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 64 sellers
Flapen Score
Magnesium Citrate against its category
The dotted line is the Health & Personal Care average. Past it, Magnesium Citrate is stronger. Inside it, weaker.
Market
The Magnesium Citrate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium Citrate 490K times last year and spent an estimated £534K. The top 5 brands take 62% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £534K a year.
- Searches, last 12 months
- 490K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £534Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- magnesium citrate335K searches a year
02 · Price
A sale here is worth £9.52.
Listings sell for £9.52 on average, from £4.01 to £17.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.52 that is £19K to £24K a year per listing.
- Average price
- £9.52under the $15 to $100 sweet spot
- Price range
- £4.01–£17.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Minerals. It carries 4,974 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #145in Minerals
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,974per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Magnesium Citrate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Magnesium Citrate Tablets - Supports The Nervous System Energy Release Reduces Tiredness and Fatigue - Vegan - 120 Count
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 12,620
- Age
- 16y ago

Magnesium Citrate Capsules 1480mg - 240 Capsules - 4 Months Supply
- Price
- £12.25
- Rating
- 4.5/5
- Reviews
- 12,196
- Age
- 6y ago

Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,795
- Age
- 3y ago

Magnesium Citrate Capsules 1500mg with Vitamin B6 | 120 Vegan Capsules | 450mg Elemental Mg | High Strength Magnesium Supplements for Women & Men | Capsule not Tablets | Made in UK by Prowise
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 10mo ago

Magnesium Citrate 1 480mg 120 Vegan Capsules 2 Months Supply - Providing 440mg Elemental Magnesium Per Serving - Magnesium Capsules not Magnesium Tablets - High Strength Magnesium Supplement GMO Free
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 2y ago
Trending
90-day click momentum
Solgar Magnesium Glycinate - Pack of 60 Capsules - Highly bioavailable Form of Magnesium Designed for Optimal Absorption and Gentle Support
- Price
- £8.81
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 4mo ago

Magnesium Citrate Capsules | 1650mg High Strength Complex with Oxide | 500mg Elemental Magnesium | 4 Months Supply | 240 Vegan Capsules (Not Tablets) | High Absorption | by Horbaach
- Price
- £5.54
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 6y ago

Hybrid Health Magnesium Citrate 1500mg Supplement - 360 Vegan Capsules High-Strength Formula Independently 3rd Party Lab Tested 6 Months Supply
- Price
- £13.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

DR.VEGAN Daily Magnesium Citrate 400mg of Elemental Magnesium | Support Healthy Bones and Muscles | 60 Vegan Capsules | 2-A-Day
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 5y ago

Natures Aid Magnesium Citrate 750mg with Vitamin B6 High Absorption Vegan Capsules Supports Muscle Nerve & Bone Health and Stress Relief Non-GMO Gluten-Free 60 Capsules
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 6y ago
Newest
by launch date
Solgar Magnesium Glycinate - Pack of 60 Capsules - Highly bioavailable Form of Magnesium Designed for Optimal Absorption and Gentle Support
- Price
- £8.81
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 4mo ago

Hybrid Health Magnesium Citrate 1500mg Supplement - 360 Vegan Capsules High-Strength Formula Independently 3rd Party Lab Tested 6 Months Supply
- Price
- £13.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Magnesium Citrate Capsules 1500mg with Vitamin B6 | 120 Vegan Capsules | 450mg Elemental Mg | High Strength Magnesium Supplements for Women & Men | Capsule not Tablets | Made in UK by Prowise
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 10mo ago

Magnesium Citrate 1 480mg 120 Vegan Capsules 2 Months Supply - Providing 440mg Elemental Magnesium Per Serving - Magnesium Capsules not Magnesium Tablets - High Strength Magnesium Supplement GMO Free
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 2y ago

Magnesium Citrate 600mg 180mg Elemental Magnesium 90 Vegan Capsules Daily Supplement Made in Britain SMUG Supplements
- Price
- £4.01
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
64
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
33%
- Solgar27%
- WeightWorld16%
- Nutrition Geeks7%
- PH PROWISE Healthcare6%
- Multivita6%
- VitaBright6%
Demand
Magnesium Citrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Magnesium Citrate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnesium citrate335K/yr
- solgar64K/yr
- magnesium citrate capsules25K/yr
- solgar magnesium28K/yr
- solgar magnesium citrate7K/yr
- magnesium solgar7K/yr
- magnesium citrate tablets6K/yr
- citrato de magnesio3K/yr
- solgar vitamins3K/yr
- magnesium citrate for constipation3K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Citrate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not helping with sleep
still cant sleep
Didn't help me with sleep
It does absolutely nothing
Did not work
didn't help at all. did absolutely nothing
This magnesium does not work
It is not your ordinary magnesium
doesnt actually tell the truth about the magnesium concentration
Gives you stomach cramps
Stomach pain
Caused severe stomach cramps
Tablets are so large
Too big
Very large pills
Love
HELPS WITH SLEEP
Better sleep
sleep more deeply
have always found them to be consistent in quality
Good product x
Excellent product
Best magnesium capsules
Best magnesium supplement around
best magnesium
Excellent value for money
Good value for money
Fair price
As Advertised
As Described
Works as it says
Return
0.1% Return rate 0% Fixable by listing
This magnesium does not work
It is not your ordinary magnesium
doesnt actually tell the truth about the magnesium concentration
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Citrate questions
Answered from the same tracked data.









