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Magnesium Bisglycinate

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 75% of clicks, so Magnesium Bisglycinate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£296K/yr246K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
75%top-5 click share · 16 brands · 23 sellers

Flapen Score

Magnesium Bisglycinate against its category

The dotted line is the Health & Personal Care average. Past it, Magnesium Bisglycinate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Bisglycinate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Bisglycinate 246K times last year and spent an estimated £296K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
10.4%
Market size, estimated
£296Ka year
Peak month
September11.7× the quietest month
Top search term
magnesium bisglycinate205K searches a year

02 · Price

A sale here is worth £11.58.

Listings sell for £11.58 on average, from £4.65 to £28.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £11.58 that is £12K to £14K a year per listing.

Average price
£11.58under the $15 to $100 sweet spot
Price range
£4.65–£28.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #150 within Diet & Nutrition. It carries 4,066 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
1.5%
Average rank
#150in Diet & Nutrition
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,066per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magnesium Bisglycinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£30K£59K£89K£118K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Nutrivo21%
  • SMNutrition16%
  • BULK POWDERS15%
  • Nutrition Geeks14%
  • WeightWorld13%
  • Zenutra3%
  • Open — no brand owns it (10 brands, 18%)

Demand

Magnesium Bisglycinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 11.7×

Search terms

Top Magnesium Bisglycinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium bisglycinate205K/yr
  • magnesium bisglycinate capsules18K/yr
  • bulk magnesium bisglycinate6K/yr
  • cytoplan magnesium bisglycinate4K/yr
  • bulk magnesium5K/yr
  • magnesium biglycinate3K/yr
  • magnesium glycinate bulk3K/yr
  • magnesio bisglicinato3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Bisglycinate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality15%+1.81

unable to sleep

doesnt help with sleep

Still can't sleep

Magnesium9%−0.01

This magnesium does not work

It is not your ordinary magnesium

This is not magnesium glycinate

Functionality-Overall9%−0.10

It does absolutely nothing

It did not help

Did not work

Acid Regulator/Stomach Ache Relief6%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage5%−0.05

The dose is misleading

The dosage is far too high

the misleading dosage

Love

Sleep Quality26%+1.81

Does help sleep

sleep more deeply

Sleep has improved

Quality-Overall15%+1.03

Excellent product

The capsules feel high quality

the tablets seem good quality

Magnesium10%−0.01

Best magnesium capsules

Best magnesium out there

Best magnesium supplement around

Value For Money9%+0.51

Excellent value for money

Fair price

Good value for money

Advertised Vs Actual Product5%+0.23

Works as it says

As Advertised

As Described

Return

0.1% Return rate 0% Fixable by listing

Magnesium50%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

This is not magnesium glycinate

Joint Pain50%▁▁▁▁█▁

FAQ

Common Magnesium Bisglycinate questions

Answered from the same tracked data.