Magic Wand
FailShoppers spend only $42K a year here, so Magic Wand is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £42K/yr128K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 60%top-5 click share · 17 brands · 75 sellers
Flapen Score
Magic Wand against its category
The dotted line is the Health & Personal Care average. Past it, Magic Wand is stronger. Inside it, weaker.
Market
The Magic Wand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magic Wand 128K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £42Ka year
- Top search term
- magic wand77K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £2.13 to £29.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.29 that is £829 to £2K a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £2.13–£29.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £829–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #53 within Wellness. It carries 609 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 90%
- Out of stock, average day
- 6.1%
- Average rank
- #53in Wellness
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 609per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Magic Wand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Storm&Lighthouse Magic Wand Black and White Magician Wand 26.5cm Long Magic Spell Caster Party Bag Fillers Kids Toys Fancy Dress Accessories Book Day Wands
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 2y ago

bed geek Handheld Wireless Personal Wand Massager Waterproof USB Rechargeable 20 Vibration Patterns 8 Speeds Memory Feature Skin-Soft Silicone for Ultimate Relaxation Massage Wand (Purple)
- Price
- £29.04
- Rating
- 4.4/5
- Reviews
- 8,574
- Age
- 7y ago

Abeillo Fairy Wand Colorful Angel Magic Wands for Kids Glitter Flower Girl Wand for Weddings Sparkle Star Princess Wand Fairy Party Supplies for Girls Halloween
- Price
- £3.35
- Rating
- 3.9/5
- Reviews
- 228
- Age
- 2y ago

4Pcs Magic Wand Princess Wand Glitter Fairy Wands Sparkle Star Wands Princess Accessories Fairy Kit Princesses Costume Role Play Props for Birthday Halloween Christmas Party(Pink Blue Purple Yellow)
- Price
- £5.45
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 11mo ago

Aomig Magic Wand for Kids Glowing Magic Wand with Light and Sound Light Up Wand Wand Glow for Wizards and Sorcerers Apprentices Costume Accessory for Halloween Cosplay Christmas Birthday(Rose Gold)
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Trending
90-day click momentum
DAJASD H-arry P-otter Magic Wand 35CM USB Rechargeable Light Up Shoots Fire Dumbledore Wand Magic Wizard Wand with Realistic Details for Toys Fans Costume Accessory Collectables
- Price
- £29.59
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

HUSHRICH 2Pcs Fairy Wands Pink Purple Star Fairy Wand for Girls Glitter Angel Princess Wand Sticks with Diamond for Birthday Halloween Christmas Party Supplies
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago

ZHAOYCSH 14 Pieces Magic Wands Set - 24.5cm Long Black & White Magician Wands for Wizard/Witch Costume Spell Caster Sticks Kids Party Favors Halloween Dress Up Accessories Book Day & Birthday
- Price
- £5.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

AUYAO Light Up Snowflake Wand Set LED Glowing Fairy Princess Wand Light Up Wand LED Fairy Stick with Necklace Earrings Crown for Kids Party Favors Costume Cosplay Pretend Play Christmas Birthday(Pink)
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 8mo ago

4 Pcs Fairy Wand Magic Wands for Kids Princess Wand Glitter Fairys Sparkle Star Princess Accessories Fairy Kit Princesses Costume Role Play Props Play Props for Birthday Halloween Christmas Party
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date
DAJASD H-arry P-otter Magic Wand 35CM USB Rechargeable Light Up Shoots Fire Dumbledore Wand Magic Wizard Wand with Realistic Details for Toys Fans Costume Accessory Collectables
- Price
- £29.59
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

HUSHRICH 2Pcs Fairy Wands Pink Purple Star Fairy Wand for Girls Glitter Angel Princess Wand Sticks with Diamond for Birthday Halloween Christmas Party Supplies
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago

4 Pcs Fairy Wand Magic Wands for Kids Princess Wand Glitter Fairys Sparkle Star Princess Accessories Fairy Kit Princesses Costume Role Play Props Play Props for Birthday Halloween Christmas Party
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

AUYAO Light Up Snowflake Wand Set LED Glowing Fairy Princess Wand Light Up Wand LED Fairy Stick with Necklace Earrings Crown for Kids Party Favors Costume Cosplay Pretend Play Christmas Birthday(Pink)
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 8mo ago

Sfunpu Light Up Magic Wand with SoundsWizard Wands 15 Magical Gift for Children and Adults on Birthday Halloween Christmas
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
75
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
24%
- Storm&Lighthouse21%
- bed geek16%
- Abeillo16%
- Aomig12%
- Larrel7%
- Sfunpu5%
Demand
Magic Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked
Search terms
Top Magic Wand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic wand77K/yr
- magic wands12K/yr
- magic wands for kids18K/yr
- wands for kids9K/yr
- kids wand5K/yr
- magic stick3K/yr
- magician wand4K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Wand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
seemingly its broken for good
Broken within 1 month
is broken on me
due to the vibration
the vibrations just aren't the same or as powerful as the earlier model
the battery life doesnt last as lkng as it should
Batteries already needed replacing a few times which isn't ideal though
I tried changing the batteries thinking that might be the problem
Since then it seems like there is a faulty connection internally as the power is completely inconsistent when in use
Does not charge
Now will not charge
Love
good for how cheap they were
Good price
Great value for the money too
the business is happy that there is no impact to quality or deadlines
Good quality
Great item
Fun
Lovely little toy
Little grandson really enjoyed this
Has held up quite well despite being thrown about and sat on so as far as durability, its great
It was good while it lasted
Long lasting
does the job
It is what it is
exactly what it should be
Return
1.1% Return rate 35% Fixable by listing
Im a bit disappointed by the size
Does not charge
Now will not charge
Dosnt work
all the colour was transferring onto her hand
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Wand questions
Answered from the same tracked data.









