macleans toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible44.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 23K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.39–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, macleans toothpaste is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
macleans toothpaste market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 25.4%
- Avg BSR
- #890
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 13%
- Out of stock
- 25.6%
- Avg brand age
- 70 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Macleans45%
- AA Merchant18%
- XENEVO18%
- Generic16%
- zaizah2%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top macleans toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Macleans Freshmint Toothpaste Tube (100ml) - Pack of 6
Macleans£8.644.6★122 rev
3 X Macleans Freshmint Toothpaste 100ml - Antibacterial Formula Multipack - Mint Flavor for Optimal Oral Care
AA Merchant£6.884.6★119 rev
Priceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
Generic£14.104.5★18 rev
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
XENEVO£8.404.7★30 rev
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
XENEVO£8.584.4★19 rev
Newest
by launch datePriceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
Generic£14.1018 rev
Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste
Generic£14.828 rev
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
XENEVO£8.4030 rev
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
XENEVO£8.5819 rev
Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
zaizah£5.956 rev
Trending
90-day click momentumPriceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
Generic£14.104.5★
Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste
Generic£14.823.7★
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
XENEVO£8.404.7★
Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
zaizah£5.954.8★
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
XENEVO£8.584.4★
What buyers say about macleans toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Good toothpaste clean teeth & fresh breath”
“Great deal”
“Excellent Product”
“Teeth feel good after using”
“As described”
“They are very valid for money and very good and they will last me a while so I dont have to keep buying more in the shops”
“Cleans teeth as it should”
“Cleans teeth as it should”
What buyers complain about
“Uncomfortable and impossible to return”
“Not blue”
“NOT white and shine”
“It's toothpaste - not as good as the old stuff”
“It's toothpaste - not as good as the old stuff”
“The texture is also different”
“it's barely mint taste at all”
Top return reasons
Common questions
- Is macleans toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the macleans toothpaste niche?
- 5 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in macleans toothpaste?
- Top complaints mined from reviews: Comfort-Overall, Color, Tooth Brightening. The return rate is 0.1%.
- When does demand for macleans toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the macleans toothpaste niche?
- Listings span £3.39–£14.82; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.