Macleans Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Macleans Toothpaste doesn't clear our bar today.
Flapen Score
Is Macleans Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Macleans Toothpaste is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Macleans Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 25.4% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Macleans Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Macleans Freshmint Toothpaste Tube (100ml) - Pack of 6
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 11y ago
3 X Macleans Freshmint Toothpaste 100ml - Antibacterial Formula Multipack - Mint Flavor for Optimal Oral Care
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago
Priceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 7mo ago
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentumPriceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 7mo ago
Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste
- Price
- £14.82
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 10mo ago
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch datePriceless Discounts Online Macleans Fresh Mint Toothpaste 12 x 100ml Full Case Deal Healthy Teeth & Fresh Breath Bulk Case Deal
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 7mo ago
Priceless Discounts Online White & Shine Toothpaste 12 x 100ml Bulk Dental Supply Pack of Toothpaste Whitening Paste
- Price
- £14.82
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 10mo ago
Bundle of 4 White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Visibly White Teeth | Enamel Protection | Long Lasting
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
Bundle of 4 Mac Leans Fresh Mint Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Bundle of 2 MacLeans White & Shine Toothpaste 100ml Each | Fresh Breath | Healthy Gums | Strong Teeth | Triple Protection
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Macleans45%
- AA Merchant18%
- XENEVO18%
- Generic16%
- zaizah2%
Macleans Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
What reviews say buyers love and hate about Macleans Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good toothpaste clean teeth & fresh breath”
“Great deal”
“Excellent Product”
“Teeth feel good after using”
“As described”
What buyers complain about
80% of reviews“Uncomfortable and impossible to return”
“Not blue”
“NOT white and shine”
“It's toothpaste - not as good as the old stuff”
“It's toothpaste - not as good as the old stuff”
Macleans Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Macleans Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
