Macleans Toothpaste

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

25.4%

Market size, estimated

£52Ka year

Peak month

August1.4× the quietest month

Top search term

macleans toothpaste20K searches a year

Listings sell for £8.84 on average, from £3.39 to £14.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.

Average price

£8.84under the $15 to $100 sweet spot

Price range

£3.39–£14.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

£4K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #890 within Dental Care. It carries 45 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

75%

Out of stock, average day

25.6%

Average rank

#890in Dental Care

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

45per listing

Listings tracked

8

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months