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Maca Root

Fail

Demand is soft, at -27.1% this quarter, so Maca Root is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£329K/yr314K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

Maca Root against its category

The dotted line is the Health & Personal Care average. Past it, Maca Root is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maca Root market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maca Root 314K times last year and spent an estimated £329K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
10.8%
Market size, estimated
£329Ka year
Peak month
September1.5× the quietest month
Top search term
maca root207K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £4.65 to £16.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.67 that is £19K to £24K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£4.65–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Herbal Supplements. It carries 2,282 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Herbal Supplements
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,282per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Maca Root products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£197K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

17%

  • NEW LEAF PRODUCTS43%
  • Nutravita16%
  • Carlyle7%
  • SuperSelf7%
  • Nu U Nutrition6%
  • Horbäach5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Maca Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Maca Root search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maca root207K/yr
  • maca47K/yr
  • maca root capsules20K/yr
  • maca root for women14K/yr
  • maca root for men8K/yr
  • maca peruana5K/yr
  • macca4K/yr
  • macca root3K/yr
  • macaroot3K/yr
  • maka2K/yr

Reviews and returns

What reviews say buyers love and hate about Maca Root

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt react very well with me”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Maca Root questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data