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Maca Root

Fail

Demand is soft, at -27.1% this quarter, so Maca Root is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£329K/yr314K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

Maca Root against its category

The dotted line is the Health & Personal Care average. Past it, Maca Root is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maca Root market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maca Root 314K times last year and spent an estimated £329K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
10.8%
Market size, estimated
£329Ka year
Peak month
September1.5× the quietest month
Top search term
maca root207K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £4.65 to £16.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £9.67 that is £19K to £24K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£4.65–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Herbal Supplements. It carries 2,282 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Herbal Supplements
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,282per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Maca Root products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£197K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • NEW LEAF PRODUCTS43%
  • Nutravita16%
  • Carlyle7%
  • SuperSelf7%
  • Nu U Nutrition6%
  • Horbäach5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Maca Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Maca Root search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maca root207K/yr
  • maca47K/yr
  • maca root capsules20K/yr
  • maca root for women14K/yr
  • maca root for men8K/yr
  • maca peruana5K/yr
  • macca4K/yr
  • macca root3K/yr
  • macaroot3K/yr
  • maka2K/yr

Reviews and returns

What reviews say buyers love and hate about Maca Root

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.29

Didnt react very well with me

Not work

No effect

Quality-Overall19%

Just bad burps

Poor quality

just ok. does ok. wouldn't be the best out there

Side Effects14%−0.11

It was somewhat effective however its not worth the side effects which I would say is somewhat dangerous

after doing some research I discovered its a rare side effect

Unpleasant side effects

Allergies6%−0.07

Gave me a rash in my face

Sleep Quality5%−0.02

negatively affected my sleep

Sleep quality remains unaffected, energy levels were unchanging, mental fortitude, focus, or improvements in mood were nowhere to be seen

Love

Quality-Overall18%

Good quality

All solid, well-known ingredients, and it actually feels thoughtfully put together

Great product

Value For Money13%+0.94

Good value

Value for money is good

Good value for money

Energy Level9%+0.30

Energy levels definitely improved

Gives good energy and sleep

Boosting my energy

Vitamin8%+0.92

I take it in conjunction with lots of other vitamins, fair price and delivery was quick

Another great supplement to add to your daily vitamins

worth it - I take 2 capsules in the morning plus my vitamins with watet

Efficiency6%

Effective

Works well

works well

FAQ

Common Maca Root questions

Answered from the same tracked data.