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Maca Powder

Fail

The top 5 brands take 100% of clicks, so Maca Powder is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£99K/yr79K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
77%top-5 click share · 5 brands · 12 sellers

Flapen Score

Maca Powder against its category

The dotted line is the Health & Personal Care average. Past it, Maca Powder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maca Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maca Powder 79K times last year and spent an estimated £99K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
12.9%
Market size, estimated
£99Ka year
Peak month
October1.7× the quietest month
Top search term
maca powder49K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.88 to £15.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.71 that is £5K to £7K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.88–£15.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #11 within Herbal Supplements. It carries 4,850 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#11in Herbal Supplements
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,850per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Maca Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Sevenhills Wholefoods44%
  • NaturaleBio20%
  • Naturya19%
  • MySuperfoods14%
  • TERRA ELMNT3%
  • Open — no brand owns it (0%)

Demand

Maca Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Maca Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maca powder49K/yr
  • maca root powder15K/yr
  • maca powder organic7K/yr
  • organic maca powder5K/yr
  • maca root powder organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Maca Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.11

nothing would mask the vile taste

The taste is not so great

Strange taste

Flavor9%−0.09

Terrible flavour

Quality-Overall9%+1.42

Poor quality

Accuracy-Overall9%−0.08

Noticed no difference at all

Solubility8%−0.07

Apart from not mixing very well

Nice powder taste ok not great to dissolve

Love

Quality-Overall36%+1.42

Good quality product

This make seems quite trustworthy

Excelent very satisfeito

Value For Money9%+0.79

great value for money

Good value

at a reasonable price so will continue to purchase it

Advertised Vs Actual Product9%+0.76

As described

If it does what it says

Let's hope it does what it says it should

Taste-Overall8%−0.11

I had never tried Maca before - I've been adding it to my yogurt and absolutely love the nutty taste and earthy aroma

Great taste

Taste ok

Vegan/Organic5%+0.44

Cacao organic powder

Top quality organic Maca

Quality Organic Maca product

FAQ

Common Maca Powder questions

Answered from the same tracked data.