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maca powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 13Conversion 96Competition 19Returns 99Price range 5Avg price 31Brand share 0Review moat 25Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.71

avg listing price — sweet spot $15–$100

Market size

Bad£99K

£99K/yr · 79K searches

Review moat

Bad4,849.55

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Price range

Bad£3.88–£15.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, maca powder is a £99K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

maca powder market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£78K–£97K
units × avg price
Conversion rate
12.9%
Avg BSR
#11
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
2.4%
Avg brand age
50 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Sevenhills Wholefoods44%
  • NaturaleBio20%
  • Naturya19%
  • MySuperfoods14%
  • TERRA ELMNT3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top maca powder search terms

  • maca powder49K/yr
  • maca root powder15K/yr
  • maca powder organic7K/yr
  • organic maca powder5K/yr
  • maca root powder organic3K/yr
All search terms

Top maca powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£30K40%£40K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about maca powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Good quality product”

Value For Money9%

“great value for money”

Advertised Vs Actual Product9%

“As described”

Taste-Overall8%

“I had never tried Maca before - I've been adding it to my yogurt and absolutely love the nutty taste and earthy aroma”

Vegan/Organic5%

“Cacao organic powder”

Energy Level5%

“gives health benefits energy and hormones balance fertility support, do notice the energy differences- increase energy, alertness, and improvement in my general wellbeing”

Sexual Wellness3%

“a definite increased libido”

Size-Overall3%

“Decent size packet”

Focus Enhancement3%

“CLEAR FOCUS”

Flavor3%

“The taste is okay I will order it again”

What buyers complain about

Taste-Overall33%

“nothing would mask the vile taste”

Flavor9%

“Terrible flavour”

Quality-Overall9%

“Poor quality”

Accuracy-Overall9%

“Noticed no difference at all”

Solubility8%

“Apart from not mixing very well”

Ease Of Use3%

“found it difficult to use”

Dosage2%

“Many capsules on the market do not work these days - this works”

Bitter2%

“Slightly bitter mild sweet taste”

Common questions

Is maca powder profitable to sell on Amazon United Kingdom?
The niche generates £99K/yr across 11 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (35/100).
How competitive is the maca powder niche?
5 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in maca powder?
Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.1%.
When does demand for maca powder peak?
Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the maca powder niche?
Listings span £3.88–£15.63; the average listing price is £9.71 (sweet spot $15–$100). The average incumbent carries 4,850 reviews — the moat a new listing must climb.