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Maca Powder

brand-locked demand (top 5 brands take 100% of clicks) — Maca Powder doesn't clear our bar today.

Flapen Score

35
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Market size 25Growth 13Conversion 96Competition 19Returns 99Price range 5Avg price 31Brand share 0Review moat 25Quality gap 43
This niche Category average

Is Maca Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maca Powder is a £99K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.

Maca Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 12.9% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr10K
Search volume / yr-25.0%79K
Conversion rate12.9%
Avg price£9.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 12
Top-5 product click share77%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,850

Top Maca Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Sevenhills Wholefoods44%
  • NaturaleBio20%
  • Naturya19%
  • MySuperfoods14%
  • TERRA ELMNT3%
  • Open — no brand owns it (0%)

Maca Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR12.9%Products11Brands5Top 5 Brands100%OOS Rate2.4%Rating4.5★Reviews4,850Avg BSR#11
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Maca Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maca powder49K/yr
  • maca root powder15K/yr
  • maca powder organic7K/yr
  • organic maca powder5K/yr
  • maca root powder organic3K/yr

What reviews say buyers love and hate about Maca Powder

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall36%

Good quality product

Value For Money9%

great value for money

Advertised Vs Actual Product9%

As described

Taste-Overall8%

I had never tried Maca before - I've been adding it to my yogurt and absolutely love the nutty taste and earthy aroma

Vegan/Organic5%

Cacao organic powder

What buyers complain about

75% of reviews
Taste-Overall33%

nothing would mask the vile taste

Flavor9%

Terrible flavour

Quality-Overall9%

Poor quality

Accuracy-Overall9%

Noticed no difference at all

Solubility8%

Apart from not mixing very well

Common Maca Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maca Powder 35/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 11 tracked products. Search demand moved -25.0% over the last 90 days.
Search demand for Maca Powder on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.7× the quietest.