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Maca Powder

Fail

The top 5 brands take 100% of clicks, so Maca Powder is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£99K/yr79K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
77%top-5 click share · 5 brands · 12 sellers

Flapen Score

Maca Powder against its category

The dotted line is the Health & Personal Care average. Past it, Maca Powder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maca Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maca Powder 79K times last year and spent an estimated £99K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
12.9%
Market size, estimated
£99Ka year
Peak month
October1.7× the quietest month
Top search term
maca powder49K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.88 to £15.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.71 that is £5K to £7K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.88–£15.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #11 within Herbal Supplements. It carries 4,850 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#11in Herbal Supplements
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,850per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Maca Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Sevenhills Wholefoods44%
  • NaturaleBio20%
  • Naturya19%
  • MySuperfoods14%
  • TERRA ELMNT3%
  • Open — no brand owns it (0%)

Demand

Maca Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Maca Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maca powder49K/yr
  • maca root powder15K/yr
  • maca powder organic7K/yr
  • organic maca powder5K/yr
  • maca root powder organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Maca Powder

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“nothing would mask the vile taste”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Maca Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data