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Lycopene

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.3% this quarter, so Lycopene is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£85K/yr41K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
72%top-5 click share · 11 brands · 21 sellers

Flapen Score

Lycopene against its category

The dotted line is the Health & Personal Care average. Past it, Lycopene is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lycopene market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lycopene 41K times last year and spent an estimated £85K. The top 5 brands take 76% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
11.8%
Market size, estimated
£85Ka year
Peak month
February1.4× the quietest month
Top search term
lycopene30K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £8.25 to £49.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.51 that is £4K to £9K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£8.25–£49.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #8 within Antioxidants. It carries 232 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#8in Antioxidants
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lycopene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Pureclinica27%
  • ALPHA0117%
  • BIOHERBA13%
  • Vitabiotics Ultra12%
  • VED8%
  • Time Health8%
  • Open — no brand owns it (5 brands, 16%)

Demand

Lycopene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lycopene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lycopene30K/yr
  • lycopene capsules high strength8K/yr
  • lycopene supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about Lycopene

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell15%−0.20

Bad Smell

I was puzzled by the odour

Artificial Sweeteners13%−0.20

because it's not listed as a sugar it's not included in the carbohydrates

Quality-Overall6%+0.31

Not good

Value For Money6%

waste of money

Taste-Overall3%+0.20

it doesnt have a particular taste or smell

Love

Value For Money16%

Good value

Good value for money

amazing value for money

Quality-Overall14%+0.31

top quality supplement

the quality feels very reliable since it is third party tested

This is really good quality

Ease Of Chewing/Swallowing12%+1.15

Easier to swallow

Swallowing them is simple enough

easy to swallow with water so they do not feel like a chore to take at breakfast

Vegan/Organic8%

The capsules are vegan

What I like about it is that it is organic

The qualitative ingredients is excellent and the suitable for both vegetarians and vegans

Dosage5%

The one-a-day dose is convenient

The 15mg dose is enough to receive the health benefits

GOOD PRICE FOR SO MANY CAPSULES

FAQ

Common Lycopene questions

Answered from the same tracked data.