lycopene
Worth a lookShows low returns (0.1%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great231.5avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.25–£49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£85K£85K/yr · 41K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lycopene is a £85K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lycopene market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 6.3%
- Avg brand age
- 61 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Pureclinica27%
- ALPHA0117%
- BIOHERBA13%
- Vitabiotics Ultra12%
- VED8%
- Time Health8%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top lycopene search terms
- lycopene30K/yr
- lycopene capsules high strength8K/yr
- lycopene supplement3K/yr
Top lycopene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lycopene 50mg x 180 Tablets (6 Months Supply). 300% Strength of Regular Lycopene Tablets.
Pureclinica£28.314.4★1,176 rev
Organic Lycopene 15mg - Bio-Fermented Tomato Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01
ALPHA01£8.254.2★16 rev
Lycopene 20 mg 100 Capsules | Tomato-Derived Supplement with Natural Antioxidant Properties by BIOHERBA
BIOHERBA£10.014.1★30 rev
Vitabiotics Ultra Lycopene - 30 Count (Pack of 1)
Vitabiotics Ultra£8.824.4★128 rev
Lycopene 10% Beadlet 15mg | 90 High Strength Lycopene Capsules | Natural Antioxidant | Vegetarian & Vegan Formula | UK Manufactured Under GMP Standards by Prowise Healthcare
PH PROWISE Healthcare£15.964.4★163 rev
Newest
by launch date
Alzuro Labs Lycopene 15mg | High Strength 200:1 Tomato Extract Standardised to 10% | 180 Vegan Capsules | Antioxidant Support | GMP & 3rd Party Lab Tested
ALZURO LABS£18.2176 rev
Lycopene 20 mg 100 Capsules | Tomato-Derived Supplement with Natural Antioxidant Properties by BIOHERBA
BIOHERBA£10.0130 rev
Swanson Lycopene 20mg 60 Softgels High-Dose Gluten-Free GMO-Free
Swanson£8.4719 rev
Ved Lycopene Supplement Supports Energy Balance Non-GMO High Lycopene 500mg x 90 Softgel
VED£19.94140 rev
Ved Lycopene Supplement | Boost Immune System | Super Antioxidant | 100mg x 90 Tablets
VED£10.81168 rev
Trending
90-day click momentumOrganic Lycopene 15mg - Bio-Fermented Tomato Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01
ALPHA01£8.254.2★
Lycopene 20 mg 100 Capsules | Tomato-Derived Supplement with Natural Antioxidant Properties by BIOHERBA
BIOHERBA£10.014.1★
Ved Lycopene Supplement | Boost Immune System | Super Antioxidant | 100mg x 90 Tablets
VED£10.814.1★
Lycopene 30mg per Capsule Stabilized Microencapsulated Formula Tomato Extract Vegan Zero Additives (120 Capsules)
Time Health£26.884.3★
Lycopene 50mg 360 Tablets (2 x 180) | 12 Month Supply | Triple Strength Antioxidant Supplement | High Potency Tomato Extract | Vegan Non-GMO Made in UK
Pureclinica£49.094.4★
What buyers say about lycopene
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“top quality supplement”
“Easier to swallow”
“The capsules are vegan”
“The one-a-day dose is convenient”
“As described competitively priced”
“Effective, good quality ingredients that represent value for money”
“Its a vitamin”
“Taken them for many years no problems at all”
“Good size”
What buyers complain about
“Bad Smell”
“because it's not listed as a sugar it's not included in the carbohydrates”
“Not good”
“waste of money”
“it doesnt have a particular taste or smell”
“I do have a sensitive stomach”
“I do have a sensitive stomach”
“These vegan capsules are really small”
“don't demonstrate official certification on the packaging”
Common questions
- Is lycopene profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lycopene niche?
- 11 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in lycopene?
- Top complaints mined from reviews: Smell, Artificial Sweeteners, Quality-Overall. The return rate is 0.1%.
- When does demand for lycopene peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the lycopene niche?
- Listings span £8.25–£49.09; the average listing price is £17.51 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.