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Lycopene

Lycopene shows low returns (0.1%), but soft demand (-17.3% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 21Growth 16Conversion 94Competition 24Returns 100Price range 82Avg price 81Brand share 48Review moat 88Quality gap 63
This niche Category average

Is Lycopene profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lycopene is a £85K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.

Lycopene: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.3% over the last 90 days and 11.8% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr5K
Search volume / yr-17.3%41K
Conversion rate11.8%
Avg price£17.51

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 21
Top-5 product click share72%
Open market24%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews232

Top Lycopene products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Pureclinica27%
  • ALPHA0117%
  • BIOHERBA13%
  • Vitabiotics Ultra12%
  • VED8%
  • Time Health8%
  • Open — no brand owns it (5 brands, 16%)

Lycopene demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR11.8%Products16Brands11Top 5 Brands76%OOS Rate6.3%Rating4.4★Reviews232Avg BSR#8
1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Lycopene search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lycopene30K/yr
  • lycopene capsules high strength8K/yr
  • lycopene supplement3K/yr

What reviews say buyers love and hate about Lycopene

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Value For Money16%

Good value

Quality-Overall14%

top quality supplement

Ease Of Chewing/Swallowing12%

Easier to swallow

Vegan/Organic8%

The capsules are vegan

Dosage5%

The one-a-day dose is convenient

What buyers complain about

50% of reviews
Smell15%

Bad Smell

Artificial Sweeteners13%

because it's not listed as a sugar it's not included in the carbohydrates

Quality-Overall6%

Not good

Value For Money6%

waste of money

Taste-Overall3%

it doesnt have a particular taste or smell

Common Lycopene questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lycopene 52/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.
Search demand for Lycopene on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.