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Lutein

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.5% this quarter, so Lutein is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£257K/yr202K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
41%top-5 click share · 24 brands · 131 sellers

Flapen Score

Lutein against its category

The dotted line is the Health & Personal Care average. Past it, Lutein is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lutein market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lutein 202K times last year and spent an estimated £257K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
9.9%
Market size, estimated
£257Ka year
Peak month
March1.8× the quietest month
Top search term
lutein and zeaxanthin supplement39K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £3.59 to £27.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.82 that is £6K to £10K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£3.59–£27.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Antioxidants. It carries 740 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Antioxidants
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lutein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

131

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

41%

Top 20: 88%

Open market

37%

  • Macushield17%
  • ALPHA0111%
  • Horbäach11%
  • Thermodrone10%
  • Vitabiotics Ultra7%
  • NEW LEAF PRODUCTS7%

Demand

Lutein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Lutein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lutein and zeaxanthin supplement39K/yr
  • lutein38K/yr
  • eye vitamins16K/yr
  • lutein supplement for eyes19K/yr
  • eye supplements11K/yr
  • macular degeneration supplements9K/yr
  • lutein and zeaxanthin10K/yr
  • eye supplements for adults8K/yr
  • eye vitamins for macular degeneration8K/yr
  • eye health supplements uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Lutein

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.08

Doesnt seem to do anything

Didn't work for me

Didn't work as described

Dosage10%−0.05

Only been taking for approximately 3 weeks

I don't know what to say have been taking for a few weeks

Dose of softgels is too high

Visibility8%−0.05

Didn't see a difference really

Then again it might just be the hell to the eyes on the inside which is very hard to measure as you can't see inside yourself

No change that I can see. excuse the pun

Side Effects6%−0.03

I cannot honestly say I have felt any benefit

Side effects

Unexpected symptoms

Value For Money5%+0.69

Expensive against cost identified on each packet

They were much more expensive too

They do seem overpriced

Love

Eye-Hygiene24%+1.49

Helps with my eyes

Eye care

Good for eyes

Quality-Overall19%+1.13

quality eye product

Quality product reasonably priced

Excellent product

Value For Money14%+0.69

Value for money

fair price

Excellent value for money

Advertised Vs Actual Product8%+0.35

As advertised

Does what it is supposed to do

As described

Ease Of Chewing/Swallowing6%

Easy to swallow

The gel capsules are very user friendly for those with difficulty in swallowing pills

Theyre smooth to swallow

FAQ

Common Lutein questions

Answered from the same tracked data.