Lutein
Lutein shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Lutein profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lutein is a £257K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 61/100.
Lutein: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.5% over the last 90 days and 9.9% of searches end in a purchase.
£257K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Lutein products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
120 Days Supply - Eye Vitamin & Mineral Supplement with Zeaxanthin Meso Zeaxanthin Lutein Blueberry Extract Plus for Adults Vegan Eye Care Vitamins for Vision Health
- Price
- £16.72
- Rating
- 4.5/5
- Reviews
- 2,813
- Age
- 8y ago
Lutein and Zeaxanthin Supplement | 180 Vegan Tablets | 60mg of Lutein and 3mg of Zeaxanthin | High Strength from Marigold Extract | By Horbaach
- Price
- £8.40
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 5y ago
MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago
Vitabiotics Ultra Bilberry Lutein and Zeaxanthin Tablets
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 13y ago
Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Trending
90-day click momentum
Lutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago
MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago
Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
MacuShield Gold Eye Health Supplement* with Lutein 30-Day Pack
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 12y ago
MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago
Newest
by launch dateLutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago
Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
Macu XL Gold Edition - Eye Health Supplement with Lutein Zeaxanthin and Meso-zeaxanthin and Essential Vitamins & Minerals 120 Capsules 4 Month Supply - Supplement for Vision Health
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago
Lutein & Zeaxanthin with BioPerine 40mg Lutein 2.5mg Zeaxanthin 180 Vegan Capsules Natural Carotenoids from Marigold Extract Resealable and Recyclable Pouch by Alpha01
- Price
- £12.14
- Rating
- 4.5/5
- Reviews
- 536
- Age
- 2y ago
Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
131
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
41%
Top 20: 88%
Open market
37%
- Macushield17%
- ALPHA0111%
- Horbäach11%
- Thermodrone10%
- Vitabiotics Ultra7%
- NEW LEAF PRODUCTS7%
Lutein demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Top Lutein search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lutein and zeaxanthin supplement39K/yr
- lutein38K/yr
- eye vitamins16K/yr
- lutein supplement for eyes19K/yr
- eye supplements11K/yr
- macular degeneration supplements9K/yr
- lutein and zeaxanthin10K/yr
- eye supplements for adults8K/yr
- eye vitamins for macular degeneration8K/yr
- eye health supplements uk9K/yr
What reviews say buyers love and hate about Lutein
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Helps with my eyes”
“quality eye product”
“Value for money”
“As advertised”
“Easy to swallow”
What buyers complain about
59% of reviews“Doesnt seem to do anything”
“Only been taking for approximately 3 weeks”
“Didn't see a difference really”
“I cannot honestly say I have felt any benefit”
“Expensive against cost identified on each packet”
Common Lutein questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
