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Lutein

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -12.5% this quarter, so Lutein is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£257K/yr202K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
41%top-5 click share · 24 brands · 131 sellers

Flapen Score

Lutein against its category

The dotted line is the Health & Personal Care average. Past it, Lutein is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lutein market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lutein 202K times last year and spent an estimated £257K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
9.9%
Market size, estimated
£257Ka year
Peak month
March1.8× the quietest month
Top search term
lutein and zeaxanthin supplement39K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £3.59 to £27.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.82 that is £6K to £10K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£3.59–£27.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Antioxidants. It carries 740 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Antioxidants
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
35

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lutein products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

131

Est. top-5 brand share

56%

Top 20: 97%

Est. top-5 click share

41%

Top 20: 88%

Open market

37%

  • Macushield17%
  • ALPHA0111%
  • Horbäach11%
  • Thermodrone10%
  • Vitabiotics Ultra7%
  • NEW LEAF PRODUCTS7%

Demand

Lutein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Lutein search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lutein and zeaxanthin supplement39K/yr
  • lutein38K/yr
  • eye vitamins16K/yr
  • lutein supplement for eyes19K/yr
  • eye supplements11K/yr
  • macular degeneration supplements9K/yr
  • lutein and zeaxanthin10K/yr
  • eye supplements for adults8K/yr
  • eye vitamins for macular degeneration8K/yr
  • eye health supplements uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Lutein

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Eye-Hygiene”
14%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt seem to do anything”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lutein questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data