Lutein
MaybeReturns run at only 0.0% of orders. But demand is soft, at -12.5% this quarter, so Lutein is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £257K/yr202K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 131 sellers
Flapen Score
Lutein against its category
The dotted line is the Health & Personal Care average. Past it, Lutein is stronger. Inside it, weaker.
Market
The Lutein market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lutein 202K times last year and spent an estimated £257K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £257Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- lutein and zeaxanthin supplement39K searches a year
02 · Price
A sale here is worth £12.82.
Listings sell for £12.82 on average, from £3.59 to £27.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.82 that is £6K to £10K a year per listing.
- Average price
- £12.82under the $15 to $100 sweet spot
- Price range
- £3.59–£27.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Antioxidants. It carries 740 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Antioxidants
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 740per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Lutein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
120 Days Supply - Eye Vitamin & Mineral Supplement with Zeaxanthin Meso Zeaxanthin Lutein Blueberry Extract Plus for Adults Vegan Eye Care Vitamins for Vision Health
- Price
- £16.72
- Rating
- 4.5/5
- Reviews
- 2,813
- Age
- 8y ago

Lutein and Zeaxanthin Supplement | 180 Vegan Tablets | 60mg of Lutein and 3mg of Zeaxanthin | High Strength from Marigold Extract | By Horbaach
- Price
- £8.40
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 5y ago

MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago

Vitabiotics Ultra Bilberry Lutein and Zeaxanthin Tablets
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 13y ago

Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Trending
90-day click momentum
Lutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago

MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago

Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

MacuShield Gold Eye Health Supplement* with Lutein 30-Day Pack
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 12y ago

MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago
Newest
by launch date
Lutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago

Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

Macu XL Gold Edition - Eye Health Supplement with Lutein Zeaxanthin and Meso-zeaxanthin and Essential Vitamins & Minerals 120 Capsules 4 Month Supply - Supplement for Vision Health
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

Lutein & Zeaxanthin with BioPerine 40mg Lutein 2.5mg Zeaxanthin 180 Vegan Capsules Natural Carotenoids from Marigold Extract Resealable and Recyclable Pouch by Alpha01
- Price
- £12.14
- Rating
- 4.5/5
- Reviews
- 536
- Age
- 2y ago

Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
131
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
41%
Top 20: 88%
Open market
37%
- Macushield17%
- ALPHA0111%
- Horbäach11%
- Thermodrone10%
- Vitabiotics Ultra7%
- NEW LEAF PRODUCTS7%
Demand
Lutein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Search terms
Top Lutein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lutein and zeaxanthin supplement39K/yr
- lutein38K/yr
- eye vitamins16K/yr
- lutein supplement for eyes19K/yr
- eye supplements11K/yr
- macular degeneration supplements9K/yr
- lutein and zeaxanthin10K/yr
- eye supplements for adults8K/yr
- eye vitamins for macular degeneration8K/yr
- eye health supplements uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Lutein
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt seem to do anything
Didn't work for me
Didn't work as described
Only been taking for approximately 3 weeks
I don't know what to say have been taking for a few weeks
Dose of softgels is too high
Didn't see a difference really
Then again it might just be the hell to the eyes on the inside which is very hard to measure as you can't see inside yourself
No change that I can see. excuse the pun
I cannot honestly say I have felt any benefit
Side effects
Unexpected symptoms
Expensive against cost identified on each packet
They were much more expensive too
They do seem overpriced
Love
Helps with my eyes
Eye care
Good for eyes
quality eye product
Quality product reasonably priced
Excellent product
Value for money
fair price
Excellent value for money
As advertised
Does what it is supposed to do
As described
Easy to swallow
The gel capsules are very user friendly for those with difficulty in swallowing pills
Theyre smooth to swallow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein questions
Answered from the same tracked data.









