Lutein
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -12.5% this quarter, so Lutein is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £257K/yr202K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 131 sellers
Flapen Score
Lutein against its category
The dotted line is the Health & Personal Care average. Past it, Lutein is stronger. Inside it, weaker.
Market
The Lutein market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lutein 202K times last year and spent an estimated £257K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £257Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- lutein and zeaxanthin supplement39K searches a year
02 · Price
A sale here is worth £12.82.
Listings sell for £12.82 on average, from £3.59 to £27.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.82 that is £6K to £10K a year per listing.
- Average price
- £12.82under the $15 to $100 sweet spot
- Price range
- £3.59–£27.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Antioxidants. It carries 740 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Antioxidants
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 740per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Lutein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
120 Days Supply - Eye Vitamin & Mineral Supplement with Zeaxanthin Meso Zeaxanthin Lutein Blueberry Extract Plus for Adults Vegan Eye Care Vitamins for Vision Health
- Price
- £16.72
- Rating
- 4.5/5
- Reviews
- 2,813
- Age
- 8y ago

Lutein and Zeaxanthin Supplement | 180 Vegan Tablets | 60mg of Lutein and 3mg of Zeaxanthin | High Strength from Marigold Extract | By Horbaach
- Price
- £8.40
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 5y ago

MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago

Vitabiotics Ultra Bilberry Lutein and Zeaxanthin Tablets
- Price
- £4.64
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 13y ago

Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Trending
estimated 90-day click momentum
Lutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago

MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago

Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

MacuShield Gold Eye Health Supplement* with Lutein 30-Day Pack
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 12y ago

MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago
Newest
by launch date
Lutein and Zeaxanthin Supplement - 4 Month Supply - 50mg Lutein with 12.5mg Zeaxanthin Eye Vitamins A & B2 - Vegan Eye Support Formula - 120 Capsules 1 Capsule Daily
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5mo ago

Pure Eye Complex 60 Capsules - Lutein Zeaxanthin VIT A Bilberry & VIT B Super Mix UK Manufactured
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

Macu XL Gold Edition - Eye Health Supplement with Lutein Zeaxanthin and Meso-zeaxanthin and Essential Vitamins & Minerals 120 Capsules 4 Month Supply - Supplement for Vision Health
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

Lutein & Zeaxanthin with BioPerine 40mg Lutein 2.5mg Zeaxanthin 180 Vegan Capsules Natural Carotenoids from Marigold Extract Resealable and Recyclable Pouch by Alpha01
- Price
- £12.14
- Rating
- 4.5/5
- Reviews
- 536
- Age
- 2y ago

Lutein Supplement for Eyes - Lutein and Zeaxanthin Supplement enriched with Vitamin A B2 which Supports Normal Vision & Zinc Eye Vitamins - Made in the UK Eye Health Complex by New Leaf
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
131
Est. top-5 brand share
56%
Top 20: 97%
Est. top-5 click share
41%
Top 20: 88%
Open market
37%
- Macushield17%
- ALPHA0111%
- Horbäach11%
- Thermodrone10%
- Vitabiotics Ultra7%
- NEW LEAF PRODUCTS7%
Demand
Lutein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Search terms
Top Lutein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lutein and zeaxanthin supplement39K/yr
- lutein38K/yr
- eye vitamins16K/yr
- lutein supplement for eyes19K/yr
- eye supplements11K/yr
- macular degeneration supplements9K/yr
- lutein and zeaxanthin10K/yr
- eye supplements for adults8K/yr
- eye vitamins for macular degeneration8K/yr
- eye health supplements uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Lutein
We read the reviews and the return reasons for every product selling here.
“Doesnt seem to do anything”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









