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Lunia Shaver

Fail

Demand is soft, at -26.0% this quarter, so Lunia Shaver is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£95K/yr98K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
78%top-5 click share · 12 brands · 112 sellers

Flapen Score

Lunia Shaver against its category

The dotted line is the Health & Personal Care average. Past it, Lunia Shaver is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunia Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lunia Shaver 98K times last year and spent an estimated £95K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
7.2%
Market size, estimated
£95Ka year
Top search term
bikini line hair removal14K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £4.52 to £27.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.46 that is £3K to £7K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£4.52–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #53 within Shaving & Hair Removal. It carries 2,132 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
12.5%
Average rank
#53in Shaving & Hair Removal
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,132per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Lunia Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

112

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • houpoo35%
  • Veet33%
  • NNBWLMAEE9%
  • FUNHEE5%
  • Nair3%
  • Flawless2%
  • Open — no brand owns it (6 brands, 13%)

Demand

Lunia Shaver search demand

Weekly searches over the year. Pick a range.

2K1KPrime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Lunia Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini line hair removal14K/yr
  • veet bikini8K/yr
  • elunara shaver10K/yr
  • lunia shaver women18K/yr
  • veet bikini hair removal cream11K/yr
  • lunia shaver14K/yr
  • intimate glide pro4K/yr
  • elunara intimate glide pro3K/yr
  • elunara5K/yr
  • nair hair removal cream bikini4K/yr

Reviews and returns

What reviews say buyers love and hate about Lunia Shaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.22

Barely works

Doesn't work

Hardly works at all

Allergies11%−0.13

Also causes skin irritation

my skin felt irritated

Irritates the skin

Quality-Overall8%+0.59

Not as good as I thought

Poor quality

Not good as it was described

Charging6%

would not charge

Doesn't charge

Stopped charging

Durability6%−0.10

Broke after a few months

Broke after a few uses

Broke within a couple of uses

Love

Quality-Overall17%+0.59

Overall, a good and reliable product

Amazing quality

Very well made product

Ease Of Use16%+1.52

easy to control

easy to handle

Convenient and Easy

Value For Money12%+0.59

Amazing value

Value for Money

Excellent value for money

Charging7%

doesnt take long to charge

Charges quickly

Charges well

Soft Feel5%

gentle on the skin

Gentle on skin

Nice and smooth

Return

0.3% Return rate 11% Fixable by listing

Functionality-Overall38%▇▇█▇▆█

Barely works

Doesn't work

Hardly works at all

Defective Material/Parts9%▅▅▆█▆▆
Charging8%▇▆▅█▆▅

would not charge

Doesn't charge

Stopped charging

Quality-Overall7%▅▇▆▅█▅

Not as good as I thought

Poor quality

Not good as it was described

Advertised Vs Actual Product7%█▄▅▇▆▅

FAQ

Common Lunia Shaver questions

Answered from the same tracked data.