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Lumify Eye Drops

Fail

Prices span $3.26–$9.95, mostly outside the sweet spot, so Lumify Eye Drops is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£153K/yr272K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
89%top-5 click share · 8 brands · 42 sellers

Flapen Score

Lumify Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Lumify Eye Drops is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumify Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumify Eye Drops 272K times last year and spent an estimated £153K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
10.4%
Market size, estimated
£153Ka year
Peak month
March1.5× the quietest month
Top search term
lumify eye drops whitening43K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £3.26 to £9.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.44 that is £8K to £11K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£3.26–£9.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #26 within Eye Care. It carries 1,918 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#26in Eye Care
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,918per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lumify Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

4%

  • Ocufresh32%
  • Murine28%
  • Optrex23%
  • INNOXA Laboratoires7%
  • TheraTears4%
  • blink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Lumify Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lumify Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lumify eye drops whitening43K/yr
  • brightening eye drops29K/yr
  • lumify24K/yr
  • murine eye drops18K/yr
  • eye whitening drops23K/yr
  • lumify eye drops20K/yr
  • whitening eye drops19K/yr
  • eye brightening drops20K/yr
  • murine irritation & redness relief eye drops8K/yr
  • blue eye drops10K/yr

Reviews and returns

What reviews say buyers love and hate about Lumify Eye Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies12%−0.06

Serious irritation

it can be a bit irritating

Itchy eyes continued

Value For Money11%−0.01

Waste of money

not worth the price

Too expensive

Functionality-Overall10%−0.06

Doesnt work well for me

Didn't work for me

Is not working like they said

Moist/Dry6%+1.09

so prone to dry

Had really dry eyes the past few days

Dry eyes

Ease Of Use4%

So hard to use this product

Difficult to use

As a result Im unable to use

Love

Eye-Hygiene26%+2.11

Effective relief for dry eyes

Best eye drops

Great for Dry Eye

Moist/Dry15%+1.09

Helps with dry eyes

Great for Dry Eyes

Soothing and hydrating

Quality-Overall11%+0.46

Quality product and speedy delivery

A product that's reliable

Excellent product

Value For Money7%−0.01

Best price

Great value

Great value

Ease Of Use6%

Easy and effective to use

easy to take with you

Easy to manage

Return

0.1% Return rate 0% Fixable by listing

Product Condition25%█▇▆▆▇▇
Functionality-Overall13%█▄▆█▄▅

Doesnt work well for me

Didn't work for me

Is not working like they said

Leak-Proof13%▃▄▅▃█▇
Dispensing Mechanism8%▅▇▃█▂▂

The dispenser can be a little tricky

Difficult to dispense

Unusable dispenser

Contamination4%▆▅▅▄▁█

FAQ

Common Lumify Eye Drops questions

Answered from the same tracked data.