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Lumify Eye Drops

Fail

Prices span $3.26–$9.95, mostly outside the sweet spot, so Lumify Eye Drops is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£153K/yr272K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
89%top-5 click share · 8 brands · 42 sellers

Flapen Score

Lumify Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Lumify Eye Drops is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumify Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumify Eye Drops 272K times last year and spent an estimated £153K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
10.4%
Market size, estimated
£153Ka year
Peak month
March1.5× the quietest month
Top search term
lumify eye drops whitening43K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £3.26 to £9.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.44 that is £8K to £11K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£3.26–£9.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #26 within Eye Care. It carries 1,918 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#26in Eye Care
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,918per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lumify Eye Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

4%

  • Ocufresh32%
  • Murine28%
  • Optrex23%
  • INNOXA Laboratoires7%
  • TheraTears4%
  • blink3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Lumify Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lumify Eye Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lumify eye drops whitening43K/yr
  • brightening eye drops29K/yr
  • lumify24K/yr
  • murine eye drops18K/yr
  • eye whitening drops23K/yr
  • lumify eye drops20K/yr
  • whitening eye drops19K/yr
  • eye brightening drops20K/yr
  • murine irritation & redness relief eye drops8K/yr
  • blue eye drops10K/yr

Reviews and returns

What reviews say buyers love and hate about Lumify Eye Drops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Allergies”
0.1%of orders come back
“Serious irritation”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lumify Eye Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data