Lubricating Gel for Women
FailPrices span $2.91–$9.92, mostly outside the sweet spot, so Lubricating Gel for Women is a Fail.
- Flapen Score
- 36 / 100Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 4836
- Market size
- £9K/yr17K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 117 sellers
Flapen Score
Lubricating Gel for Women against its category
The dotted line is the Health & Personal Care average. Past it, Lubricating Gel for Women is stronger. Inside it, weaker.
Market
The Lubricating Gel for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lubricating Gel for Women 17K times last year and spent an estimated £9K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £9Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- sensitive lube8K searches a year
02 · Price
A sale here is worth £6.32.
Listings sell for £6.32 on average, from £2.91 to £9.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £6.32 that is £0 to £632 a year per listing.
- Average price
- £6.32under the $15 to $100 sweet spot
- Price range
- £2.91–£9.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£632
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Sex & Sensuality. It carries 6,238 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Sex & Sensuality
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,238per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Lubricating Gel for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Durex Natural Extra Sensitive Water-Based Lube 100 ml Intimate Gel Aloe Vera Non-Sticky Ph Friendly Condom and Toy Compatible Eases Vaginal Dryness
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 3,393
- Age
- 6y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 35,246
- Age
- 11y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 19,275
- Age
- 11y ago
KY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 6,459
- Age
- 11y ago
Trending
90-day click momentum
YES WB Water-Based Personal Lubricant | Intensely Hydrating Water-Based Lube | Certified Organic | Made Without Hormones or Glycerine | pH Matched (100ml)
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 6,459
- Age
- 11y ago
Durex Natural Extra Sensitive Water-Based Lube 100 ml Intimate Gel Aloe Vera Non-Sticky Ph Friendly Condom and Toy Compatible Eases Vaginal Dryness
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 3,393
- Age
- 6y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 19,275
- Age
- 11y ago
Durex Sensilube Intimate Moisturising Lube - 40 ml (Pack of 2)
- Price
- £8.15
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch dateKY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
Durex Sensilube Intimate Moisturising Lube - 40 ml (Pack of 2)
- Price
- £8.15
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 2y ago
Ann Summers | Delicate Sensitive Lube 100ml | Water Based Vegan & Fragrance Free | Natural Lubricant Gel Suitable for Sensitive Skin | Water Based Lube
- Price
- £7.30
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 4y ago
Fun time Lubricants - 225 ml (Tingle Cherry Strawberry 225 ml)
- Price
- £5.33
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 4y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 30ml
- Price
- £2.91
- Rating
- 4.5/5
- Reviews
- 994
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
117
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Durex46%
- LUBIDO22%
- K-Y7%
- Liquid Silk6%
- YES5%
- Ann Summers4%
- Open — no brand owns it (4 brands, 10%)
Demand
Lubricating Gel for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Lubricating Gel for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensitive lube8K/yr
- lubricating gel6K/yr
- lube for women2K/yr
- lubricating gel for women menopause132/yr
- lubricating gel for women61/yr
- lubricant gel women101/yr
- lube for menopausal women400/yr
Reviews and returns
What reviews say buyers love and hate about Lubricating Gel for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gets very sticky
A lot stickier than other similar products Ive used before
in sex it got sticky after a while
it appears definitely was leakage from one of them maybe was during the transportation process
Leaky package
leaked all over other purchases in the same box
irritating
Caused severe skin reaction
can be an irritant to sensitive skin
Its a weird sweet smell that I now cant stand so I just cant use this any more
does have a slight smell despite odourless advertising
if it gets into clothes after youve tried to wash it off they start to smell so bad
Dries Up
drys out guickly
if it wouldn't dry so easily
Love
Great for lubrication
As described a great product silky smooth Lube
most natural feeling lubricant
An excellent and cost effective product
This product delivers excellent performance
Good quality
It works as it should
Works as it should do
As described
good value for money otherwise
Good value for money
Good price
Really feels good
Silky Smooth
silky smooth
Return
0.1% Return rate 11% Fixable by listing
it appears definitely was leakage from one of them maybe was during the transportation process
Leaky package
leaked all over other purchases in the same box
Gets very sticky
A lot stickier than other similar products Ive used before
in sex it got sticky after a while
Feels cheap
Junk
This is not a good product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lubricating Gel for Women questions
Answered from the same tracked data.