Lubricating Gel for Women
prices mostly outside the sweet spot ($2.91–$9.92) — Lubricating Gel for Women doesn't clear our bar today.
Flapen Score
Is Lubricating Gel for Women profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lubricating Gel for Women is a £9K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 36/100.
Lubricating Gel for Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.2% over the last 90 days and 8.8% of searches end in a purchase.
£9K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Lubricating Gel for Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Durex Natural Extra Sensitive Water-Based Lube 100 ml Intimate Gel Aloe Vera Non-Sticky Ph Friendly Condom and Toy Compatible Eases Vaginal Dryness
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 3,393
- Age
- 6y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 35,246
- Age
- 11y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 19,275
- Age
- 11y ago
KY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 6,459
- Age
- 11y ago
Trending
90-day click momentum
YES WB Water-Based Personal Lubricant | Intensely Hydrating Water-Based Lube | Certified Organic | Made Without Hormones or Glycerine | pH Matched (100ml)
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 10y ago
Durex Play Feel Water Based Lube 100ml Gentle pH Friendly Non Sticky Non Staining Unflavoured Condom & Toy Compatible Smooth Texture Clinically Tested
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 6,459
- Age
- 11y ago
Durex Natural Extra Sensitive Water-Based Lube 100 ml Intimate Gel Aloe Vera Non-Sticky Ph Friendly Condom and Toy Compatible Eases Vaginal Dryness
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 3,393
- Age
- 6y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 19,275
- Age
- 11y ago
Durex Sensilube Intimate Moisturising Lube - 40 ml (Pack of 2)
- Price
- £8.15
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch dateKY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
Durex Sensilube Intimate Moisturising Lube - 40 ml (Pack of 2)
- Price
- £8.15
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 2y ago
Ann Summers | Delicate Sensitive Lube 100ml | Water Based Vegan & Fragrance Free | Natural Lubricant Gel Suitable for Sensitive Skin | Water Based Lube
- Price
- £7.30
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 4y ago
Fun time Lubricants - 225 ml (Tingle Cherry Strawberry 225 ml)
- Price
- £5.33
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 4y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 30ml
- Price
- £2.91
- Rating
- 4.5/5
- Reviews
- 994
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
117
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Durex46%
- LUBIDO22%
- K-Y7%
- Liquid Silk6%
- YES5%
- Ann Summers4%
- Open — no brand owns it (4 brands, 10%)
Lubricating Gel for Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top Lubricating Gel for Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sensitive lube8K/yr
- lubricating gel6K/yr
- lube for women2K/yr
- lubricating gel for women menopause132/yr
- lubricating gel for women61/yr
- lubricant gel women101/yr
- lube for menopausal women400/yr
What reviews say buyers love and hate about Lubricating Gel for Women
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Great for lubrication”
“An excellent and cost effective product”
“It works as it should”
“good value for money otherwise”
“Really feels good”
What buyers complain about
62% of reviews“Gets very sticky”
“it appears definitely was leakage from one of them maybe was during the transportation process”
“irritating”
“Its a weird sweet smell that I now cant stand so I just cant use this any more”
“Dries Up”
Lubricating Gel for Women return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lubricating Gel for Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
