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Low Calorie Protein Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -12.8% this quarter, so Low Calorie Protein Powder is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£622K/yr786K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
59%top-5 click share · 9 brands · 51 sellers

Flapen Score

Low Calorie Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Low Calorie Protein Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Calorie Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Calorie Protein Powder 786K times last year and spent an estimated £622K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.8%
Market size, estimated
£622Ka year
Peak month
February1.3× the quietest month
Top search term
mass gainer273K searches a year

02 · Price

A sale here is worth £28.08.

Listings sell for £28.08 on average, from £10.08 to £44.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £28.08 that is £21K to £28K a year per listing.

Average price
£28.08inside the $15 to $100 sweet spot
Price range
£10.08–£44.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Diet & Nutrition. It carries 3,740 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
3.3%
Average rank
#49in Diet & Nutrition
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,740per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Low Calorie Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£124K£187K£249K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

51

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

5%

  • Optimum Nutrition67%
  • Reflex Nutrition9%
  • The Bulk Protein Company7%
  • USN5%
  • Mutant5%
  • OZUNA NUTRITION2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Low Calorie Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Low Calorie Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mass gainer273K/yr
  • serious mass85K/yr
  • weight gainer76K/yr
  • mass gainer protein powder60K/yr
  • weight gainer for skinny people53K/yr
  • weight gain41K/yr
  • optimum nutrition serious mass24K/yr
  • mass26K/yr
  • weight gain protein powder23K/yr
  • mass gainer optimum nutrition12K/yr

Reviews and returns

What reviews say buyers love and hate about Low Calorie Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.06

Does not taste good

It does have a chemical taste

with this bag it taste horrible

Nutritional Content11%

It's not protein

feels unhealthy

Just more carbs

Value For Money6%+0.54

Cheap for a reason

too expensive

Not worth

Flavor5%+0.10

The taste of the dutch chocolate flavour shakes are extremely unpleasant

bad flavour

A little light on flavour

Size-Overall4%+0.14

HALF THE SIZE BE CAREFUL OF DETAILS

Got massive

But the tub is about 3 times too big for how much it actually contains

Love

Taste-Overall18%−0.06

Taste great mixes well

Lovely taste

Great taste its a nice shake

Quality-Overall13%+1.82

its had so many good reviews

Good quality

Solid product

Nutritional Content10%

Really good protein powder

Great protein, great results,

Tasty and good protein boost

Value For Money10%+0.54

worth every penny

Good value for money

Good value

Flavor7%+0.10

the flavour is really nice

Vanilla ice cream flavour

Yummy banana flavour

FAQ

Common Low Calorie Protein Powder questions

Answered from the same tracked data.