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Low Calorie Protein Powder

Low Calorie Protein Powder shows low returns (0.1%), but soft demand (-12.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 65Growth 19Conversion 35Competition 44Returns 99Price range 83Avg price 95Brand share 19Review moat 28Quality gap 76
This niche Category average

Is Low Calorie Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Calorie Protein Powder is a £622K/yr Amazon United Kingdom market (786K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.

Low Calorie Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.8% over the last 90 days and 2.8% of searches end in a purchase.

£622K

revenue / yr

Units sold / yr25K
Search volume / yr-12.8%786K
Conversion rate2.8%
Avg price£28.08

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 51
Top-5 product click share59%
Open market8%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement77%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,740

Top Low Calorie Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£62K£124K£187K£249K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

51

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

5%

  • Optimum Nutrition67%
  • Reflex Nutrition9%
  • The Bulk Protein Company7%
  • USN5%
  • Mutant5%
  • OZUNA NUTRITION2%
  • Open — no brand owns it (3 brands, 5%)

Low Calorie Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume786KCVR2.8%Products22Brands9Top 5 Brands92%OOS Rate3.3%Rating4.3★Reviews3,740Avg BSR#49
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Low Calorie Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mass gainer273K/yr
  • serious mass85K/yr
  • weight gainer76K/yr
  • mass gainer protein powder60K/yr
  • weight gainer for skinny people53K/yr
  • weight gain41K/yr
  • optimum nutrition serious mass24K/yr
  • mass26K/yr
  • weight gain protein powder23K/yr
  • mass gainer optimum nutrition12K/yr

What reviews say buyers love and hate about Low Calorie Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Taste-Overall18%

Taste great mixes well

Quality-Overall13%

its had so many good reviews

Nutritional Content10%

Really good protein powder

Value For Money10%

worth every penny

Flavor7%

the flavour is really nice

What buyers complain about

61% of reviews
Taste-Overall20%

Does not taste good

Nutritional Content11%

It's not protein

Value For Money6%

Cheap for a reason

Flavor5%

The taste of the dutch chocolate flavour shakes are extremely unpleasant

Size-Overall4%

HALF THE SIZE BE CAREFUL OF DETAILS

Common Low Calorie Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Calorie Protein Powder 52/100 on Amazon United Kingdom — Worth a look. The niche generates £622K/yr across 22 tracked products. Search demand moved -12.8% over the last 90 days.
Search demand for Low Calorie Protein Powder on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.