Low Calorie Protein Powder
MaybeReturns run at only 0.1% of orders. But demand is soft, at -12.8% this quarter, so Low Calorie Protein Powder is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £622K/yr786K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 51 sellers
Flapen Score
Low Calorie Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Low Calorie Protein Powder is stronger. Inside it, weaker.
Market
The Low Calorie Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Calorie Protein Powder 786K times last year and spent an estimated £622K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.
- Searches, last 12 months
- 786K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £622Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- mass gainer273K searches a year
02 · Price
A sale here is worth £28.08.
Listings sell for £28.08 on average, from £10.08 to £44.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £28.08 that is £21K to £28K a year per listing.
- Average price
- £28.08inside the $15 to $100 sweet spot
- Price range
- £10.08–£44.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Diet & Nutrition. It carries 3,740 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 91%
- Out of stock, average day
- 3.3%
- Average rank
- #49in Diet & Nutrition
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,740per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Low Calorie Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Vanilla 8 Servings 2.73 kg Packaging May Vary
- Price
- £28.01
- Rating
- 4.5/5
- Reviews
- 12,618
- Age
- 15y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 8 Servings 2.73 kg Packaging May Vary
- Price
- £25.73
- Rating
- 4.4/5
- Reviews
- 18,494
- Age
- 17y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 16 Servings 5.45 kg
- Price
- £44.25
- Rating
- 4.5/5
- Reviews
- 15,456
- Age
- 19y ago

Reflex Nutrition Instant Mass Heavyweight - Mass Gainer - Over 1000 Kcal per Serving 60g Protein Creatine - High Calorie Post Workout or Before Bed Protein Shake (Chocolate Perfection 2 kg)
- Price
- £20.32
- Rating
- 4.1/5
- Reviews
- 656
- Age
- 10y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Banana 16 Servings 5.45 kg Packaging May Vary
- Price
- £42.75
- Rating
- 4.5/5
- Reviews
- 3,231
- Age
- 16y ago
Trending
90-day click momentum
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Cookies and Cream 16 Servings 5.45 kg Packaging May Vary
- Price
- £43.51
- Rating
- 4.4/5
- Reviews
- 1,037
- Age
- 9y ago

The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Vanilla 5kg)
- Price
- £27.99
- Rating
- 4.0/5
- Reviews
- 1,220
- Age
- 10y ago

USN Hyperbolic All in One Mass (6000g) Dutch Chocolate - Weight Gainer - with Creatine
- Price
- £38.28
- Rating
- 4.1/5
- Reviews
- 326
- Age
- 7y ago

Bulk Complete Mass Gainer Chocolate 81g Carbohydrates
- Price
- £22.97
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 12y ago

USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
- Price
- £24.77
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 5y ago
Newest
by launch date
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine Monohydrate and Glutamine Vanilla 4 Servings 1.34kg Packaging May Vary
- Price
- £19.33
- Rating
- 4.5/5
- Reviews
- 12,618
- Age
- 1y ago

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer with Vitamins Creatine and Glutamine Chocolate 4 Servings 1.34 kg Packaging May Vary
- Price
- £18.77
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago

Applied Nutrition Critical Mass Professional - Weight Gain Protein Powder High Calorie Weight Gainer Lean Mass (2.4kg - 16 Servings) (Chocolate)
- Price
- £24.55
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

MUTANT Mass Extreme 2500 | High-Calorie Weight Gainer | Complex Carbs BCAAs & Glutamine | Hardcore Muscle Mass Shake | 2720g | Vanilla Ice Cream
- Price
- £27.41
- Rating
- 4.2/5
- Reviews
- 1,425
- Age
- 4y ago

USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
- Price
- £24.77
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
51
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
5%
- Optimum Nutrition67%
- Reflex Nutrition9%
- The Bulk Protein Company7%
- USN5%
- Mutant5%
- OZUNA NUTRITION2%
- Open — no brand owns it (3 brands, 5%)
Demand
Low Calorie Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Low Calorie Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mass gainer273K/yr
- serious mass85K/yr
- weight gainer76K/yr
- mass gainer protein powder60K/yr
- weight gainer for skinny people53K/yr
- weight gain41K/yr
- optimum nutrition serious mass24K/yr
- mass26K/yr
- weight gain protein powder23K/yr
- mass gainer optimum nutrition12K/yr
Reviews and returns
What reviews say buyers love and hate about Low Calorie Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not taste good
It does have a chemical taste
with this bag it taste horrible
It's not protein
feels unhealthy
Just more carbs
Cheap for a reason
too expensive
Not worth
The taste of the dutch chocolate flavour shakes are extremely unpleasant
bad flavour
A little light on flavour
HALF THE SIZE BE CAREFUL OF DETAILS
Got massive
But the tub is about 3 times too big for how much it actually contains
Love
Taste great mixes well
Lovely taste
Great taste its a nice shake
its had so many good reviews
Good quality
Solid product
Really good protein powder
Great protein, great results,
Tasty and good protein boost
worth every penny
Good value for money
Good value
the flavour is really nice
Vanilla ice cream flavour
Yummy banana flavour
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Calorie Protein Powder questions
Answered from the same tracked data.









