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Love Egg

Love Egg shows low returns (0.2%), but soft demand (-24.0% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 21Growth 13Conversion 35Competition 79Returns 99Price range 53Avg price 56Brand share 41Review moat 96Quality gap 96
This niche Category average

Is Love Egg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Love Egg is a £82K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Love Egg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.0% over the last 90 days and 2.8% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr6K
Search volume / yr-24.0%233K
Conversion rate2.8%
Avg price£12.76

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers18 · 55
Top-5 product click share36%
Open market19%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement2%
New entrants (1y)27· 2 succeeded
Avg rating3.9★
Avg reviews71

Top Love Egg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

55

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

16%

  • Generic39%
  • Lovehoney15%
  • Kaiagame11%
  • Lolitree9%
  • LVFUNCO7%
  • Lustifynk3%
  • Open — no brand owns it (12 brands, 16%)

Love Egg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR2.8%Products56Brands18Top 5 Brands81%OOS Rate28.2%Rating3.9★Reviews71Avg BSR#0
7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Love Egg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • love eggs60K/yr
  • love egg41K/yr
  • love eggs pleasure female39K/yr
  • vibrating egg19K/yr
  • bluetooth vibrator20K/yr
  • egg vibrator10K/yr
  • egg vibabrator10K/yr
  • vibrator egg8K/yr
  • wireless vibrator7K/yr
  • remote control love eggs4K/yr

What reviews say buyers love and hate about Love Egg

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall12%

Great seller and great product

Fun/Entertainment Experience12%

Amazing toy

Vibration/Speed Control11%

decent vibration

Ease Of Use9%

Easy to use

Value For Money6%

Money well spent

What buyers complain about

62% of reviews
Size-Overall16%

Too big

Functionality-Overall12%

Does not work

Charging9%

Stopped being able to charge within 2-3 months

Connectivity-Overall6%

Worked really well at first, connected to the app and my partner could control it perfectly fine from another country apart from a few connectivity issues here and there and the app being a bit dodgy

Ethical Trade/Fair Trade4%

Cannot login in to app and a scam

Love Egg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
28%
2Charging
19%
3Software/Application
15%
4Connectivity-Overall
13%
5Strength
6%

Common Love Egg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Love Egg 54/100 on Amazon United Kingdom — Worth a look. The niche generates £82K/yr across 56 tracked products. 2 of 27 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Love Egg on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.1× the quietest.