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Love Egg

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -24.0% this quarter, so Love Egg is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£82K/yr233K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
36%top-5 click share · 18 brands · 55 sellers

Flapen Score

Love Egg against its category

The dotted line is the Health & Personal Care average. Past it, Love Egg is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Love Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Love Egg 233K times last year and spent an estimated £82K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
£82Ka year
Peak month
December2.1× the quietest month
Top search term
love eggs60K searches a year

02 · Price

A sale here is worth £12.76.

Listings sell for £12.76 on average, from £7.29 to £23.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.76 that is £0 to £1K a year per listing.

Average price
£12.76under the $15 to $100 sweet spot
Price range
£7.29–£23.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 71 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
91%
Out of stock, average day
28.2%
Average rank
#0in Sex & Sensuality
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
56

04 · Newcomers

2 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Love Egg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

55

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 71%

Open market

16%

  • Generic39%
  • Lovehoney15%
  • Kaiagame11%
  • Lolitree9%
  • LVFUNCO7%
  • Lustifynk3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Love Egg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Love Egg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • love eggs60K/yr
  • love egg41K/yr
  • love eggs pleasure female39K/yr
  • vibrating egg19K/yr
  • bluetooth vibrator20K/yr
  • egg vibrator10K/yr
  • egg vibabrator10K/yr
  • vibrator egg8K/yr
  • wireless vibrator7K/yr
  • remote control love eggs4K/yr

Reviews and returns

What reviews say buyers love and hate about Love Egg

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Love Egg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data