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Love Egg

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -24.0% this quarter, so Love Egg is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£82K/yr233K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
36%top-5 click share · 18 brands · 55 sellers

Flapen Score

Love Egg against its category

The dotted line is the Health & Personal Care average. Past it, Love Egg is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Love Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Love Egg 233K times last year and spent an estimated £82K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
£82Ka year
Peak month
December2.1× the quietest month
Top search term
love eggs60K searches a year

02 · Price

A sale here is worth £12.76.

Listings sell for £12.76 on average, from £7.29 to £23.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.76 that is £0 to £1K a year per listing.

Average price
£12.76under the $15 to $100 sweet spot
Price range
£7.29–£23.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 71 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
91%
Out of stock, average day
28.2%
Average rank
#0in Sex & Sensuality
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Love Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

55

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 71%

Open market

16%

  • Generic39%
  • Lovehoney15%
  • Kaiagame11%
  • Lolitree9%
  • LVFUNCO7%
  • Lustifynk3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Love Egg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Love Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • love eggs60K/yr
  • love egg41K/yr
  • love eggs pleasure female39K/yr
  • vibrating egg19K/yr
  • bluetooth vibrator20K/yr
  • egg vibrator10K/yr
  • egg vibabrator10K/yr
  • vibrator egg8K/yr
  • wireless vibrator7K/yr
  • remote control love eggs4K/yr

Reviews and returns

What reviews say buyers love and hate about Love Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Too big

This is small

This remote control toy is small

Functionality-Overall12%−0.12

Does not work

Couldnt get it to work at all

Charging9%−0.08

Stopped being able to charge within 2-3 months

It won't charge

it still wont charge properly so it's a device issue

Connectivity-Overall6%−0.05

Worked really well at first, connected to the app and my partner could control it perfectly fine from another country apart from a few connectivity issues here and there and the app being a bit dodgy

does disconnect from the app quite a lot

Poor, doesnt work and doesn't connect to app

Ethical Trade/Fair Trade4%−0.04

Cannot login in to app and a scam

Love

Quality-Overall12%+0.18

Great seller and great product

Overall it is well made

very good quality

Fun/Entertainment Experience12%+1.01

Amazing toy

Great Toy

Really fun

Vibration/Speed Control11%

decent vibration

strong vibration

Great vibration

Ease Of Use9%+0.43

Easy to use

easy controls

It's easy to clean

Value For Money6%+0.17

Money well spent

Worth the money

Great value for money

Return

0.2% Return rate 6% Fixable by listing

Functionality-Overall28%█▇▃▃▁▇

Does not work

Couldnt get it to work at all

Charging19%▅▂▂▅█▅

Stopped being able to charge within 2-3 months

It won't charge

it still wont charge properly so it's a device issue

Software/Application15%▁█▅▂▁▁

i couldnt find the app

Connectivity-Overall13%▄▅▄▅▅█

Worked really well at first, connected to the app and my partner could control it perfectly fine from another country apart from a few connectivity issues here and there and the app being a bit dodgy

does disconnect from the app quite a lot

Poor, doesnt work and doesn't connect to app

Strength6%▁▁██▁▁

FAQ

Common Love Egg questions

Answered from the same tracked data.