livivo electric blanket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£38.00avg listing price — sweet spot $15–$100
Price range
Incredible£23.31–£68.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good672.69avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£0£0/yr · 43K searches
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, livivo electric blanket is a £0/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
livivo electric blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £29K–£38K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 69%
- Out of stock
- 28.1%
- Avg brand age
- 30 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
26
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
2%
- Silentnight33%
- Slumberdown32%
- CURECURE14%
- Dreamland10%
- Uplayteck5%
- Keenstone3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -80.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 37.6×
Top livivo electric blanket search terms
- heated throw silent night5K/yr
- faux fur electric heated throw blanket10K/yr
- slumberdown heated throw5K/yr
- heated fur throw7K/yr
- silent night heated throw blanket4K/yr
- faux fur heated throw8K/yr
- silent night luxury heated throw5K/yr
Top livivo electric blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.214.4★510 rev
Slumberdown Warm Heated Throw Blanket (130x160cm) - Luxury Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Pistachio
Slumberdown£29.543.9★204 rev
Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum
Slumberdown£23.314.0★798 rev
Slumberdown Luxury Heated Throw Blanket (130x160cm) - Reversible Sherpa & Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Grey
Slumberdown£24.993.9★204 rev
Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry
Silentnight£40.904.4★510 rev
Newest
by launch date
Uplayteck Electric Heated Blanket Throw - Soft Cosy Faux Fur Bubble Electric Blankets with 6 Time Settings 8 Heating Level Fast Heating & Overheat Protection Machine Washable (59 x 79 Grey)
Uplayteck£48.3714 rev
Keenstone Luxury Faux Fur Electric Heated Throw Blanket UK - 8 Heat Settings 10-Hour Timer Overheat Protection & OEKO-TEX Certified Soft Fluffy for Family Couch Bed All Seasons Home Relaxation
Keenstone£68.47108 rev
LinTimes Heated Blanket Faux Fur Electric Throw Blanket with 6 Heat Settings & 10H Auto-Off Washable Heated Throw Blanket for Sofa Couch Soft Fleece Blanket 130 x 160 cm Marbled White
LinTimes£28.5215 rev
Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry
Silentnight£40.90510 rev
CURECURE Heated Throw Blanket Electric Extra Long 180cms Luxury Faux Fur & Fleece Electric Over Blanket for Sofa Bed Overheat Protection 4 Heat Levels 10H Auto-Off Machine Washable Grey
CURECURE£28.8954 rev
Trending
90-day click momentumUplayteck Electric Heated Blanket Throw - Soft Cosy Faux Fur Bubble Electric Blankets with 6 Time Settings 8 Heating Level Fast Heating & Overheat Protection Machine Washable (59 x 79 Grey)
Uplayteck£48.374.2★
Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum
Slumberdown£23.314.0★
Slumberdown Luxury Heated Throw Blanket (130x160cm) - Reversible Sherpa & Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Grey
Slumberdown£24.993.9★
Keenstone Luxury Faux Fur Electric Heated Throw Blanket UK - 8 Heat Settings 10-Hour Timer Overheat Protection & OEKO-TEX Certified Soft Fluffy for Family Couch Bed All Seasons Home Relaxation
Keenstone£68.474.2★
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.214.4★
What buyers say about livivo electric blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Excellent quality”
“Good value for money”
“The material feels soft”
“Comfortable”
“now heats really well”
“Just as it says”
“Easy to use”
“good size”
“lovely colour”
What buyers complain about
“Heating stopped working”
“Broke quickly”
“By itself it would certainly not be enough to keep me warm”
“This is not very thick”
“Not good quality”
“Unfortunately now it will not power on at all”
“Super extra large blanket”
“They are expensive”
“Heavier than Expected”
“Throw temperature after 30 mins is barely tepid even when set on highest setting”
Top return reasons
Common questions
- Is livivo electric blanket profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -80.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the livivo electric blanket niche?
- 7 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in livivo electric blanket?
- Top complaints mined from reviews: Heating, Durability, Warmth. The return rate is 0.5%.
- When does demand for livivo electric blanket peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 37.6× the quietest.
- What does it cost to enter the livivo electric blanket niche?
- Listings span £23.31–£68.47; the average listing price is £38.00 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.