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Livivo Electric Blanket

Fail

Shoppers spend an estimated $0 a year here, so Livivo Electric Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£0/yr43K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 26 sellers

Flapen Score

Livivo Electric Blanket against its category

The dotted line is the Health & Personal Care average. Past it, Livivo Electric Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Livivo Electric Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Livivo Electric Blanket 43K times last year and spent an estimated £0. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November37.6× the quietest month
Top search term
heated throw silent night5K searches a year

02 · Price

A sale here is worth £38.00.

Listings sell for £38.00 on average, from £23.31 to £68.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £38.00 that is £0 to £4K a year per listing.

Average price
£38.00inside the $15 to $100 sweet spot
Price range
£23.31–£68.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #96 within Hot & Cold Therapies. It carries 673 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
50%
Out of stock, average day
28.1%
Average rank
#96in Hot & Cold Therapies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
673per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Livivo Electric Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

26

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

2%

  • Silentnight33%
  • Slumberdown32%
  • CURECURE14%
  • Dreamland10%
  • Uplayteck5%
  • Keenstone3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Livivo Electric Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 37.6×

Search terms

Top Livivo Electric Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heated throw silent night5K/yr
  • faux fur electric heated throw blanket10K/yr
  • slumberdown heated throw5K/yr
  • heated fur throw7K/yr
  • silent night heated throw blanket4K/yr
  • faux fur heated throw8K/yr
  • silent night luxury heated throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Livivo Electric Blanket

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
20%of negative reviews mention “Heating”
0.5%of orders come back
“Heating stopped working”
A buyer, on “Heating”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Livivo Electric Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data