liver supplements
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good916.69avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.57avg listing price — sweet spot $15–$100
Price range
Good£5.98–£26.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, liver supplements is a £96K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liver supplements market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £101K–£126K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 4.5%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
53
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
49%
Top 20: 93%
Open market
43%
- Horbäach18%
- GOLDEN TREE11%
- Macro Greens8%
- PH PROWISE Healthcare7%
- EVO NUTRITION6%
- Liverel6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top liver supplements search terms
- liver support supplements36K/yr
- golden tree liver complex15K/yr
- liver complex8K/yr
- liver support12K/yr
- fatty liver supplements10K/yr
- liver supplements11K/yr
- liver tablets7K/yr
- livercare tablets2K/yr
- liver renew formula471/yr
- liver renew369/yr
Top liver supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liver Support Supplement | Milk Thistle Complex with Artichoke Dandelion Choline Turmeric Beetroot and More! | 16 Active Ingredients | Vegan Liver Health | 120 Capsules | by Horbaach
Horbäach£8.324.4★298 rev
Golden Tree Pure Cleanse Herbal Supplement 30 Capsules
GOLDEN TREE£16.604.4★10 rev
Liver Detox and Repair 1400mg Complex | High Strength with 20 Effective Ingredients | Boosted with Dandelion Turmeric Amino Acids Vitamins and More | 120 Capsules - 60 Day Supply
Macro Greens£13.344.2★447 rev
Advanced Livcare+ 60 Capsules | Added with Choline Artichoke Burdock Root Dandelion Root and 14 Other Active Ingredients | Liver Cleanse Detox and Repair for Men and Women by Prowise
PH PROWISE Healthcare£8.144.5★495 rev
Milk Thistle Tablets | 80% Silymarin | 180 Tablets | Vegan Supplement | Milk Thistle Capsules Alternative | Made in The UK
EVO NUTRITION£6.974.7★2,440 rev
Newest
by launch date
Liver Support Gummy | Citrus Flavour | 60 Vegan Gummies | Choline Milk Thistle Vitamins C & E | Liver Complex with Vitamins by NUTRIGUMS
Nutrigums£15.8544 rev
Vitaminnica 9-in-1 Liver Detox - 20 Effervescent Tablets - Orange Flavour | Advanced Liver Cleanse & Support Formula with Silymarin Dandelion Turmeric & More | Promotes Detox Digestion & Energy
Vitaminnica Because your Health Matters£7.87130 rev
Liver Detox Complex Gummies | 14-in-1 Vegan Formula with Turmeric Artichoke & More | Sugar-Free Gluten-Free | Liver Support | 90 Vegan Gummies | Gel/Candy Supplement
SASH Vitality£14.8827 rev
Liver Support Supplements - Cycle Support Liver Cleanse Detox and Repair - Choline Supplement - PCT Blood Pressure Supplement - 120 Capsules
Samual's£14.5814 rev
Liver Detox Advanced Formula 3580mg Complex for Liver Cleanse & Repair with Acai Artichoke Choline Dandelion Root & Turmeric Powder (4 Month Supply) 120 Vegan Tablets by HealthEssent
HealthEssent£12.58116 rev
Trending
90-day click momentum
Milk Thistle Tablets 3-in-1 Complex - 120 Tablets (2 Month Supply) - 100mg Extract 80% Silymarin with Artichoke & Dandelion Leaf (Not Milk Thistle Capsules or Tincture) - Vegan - UK Made Supplement
Nutrition Geeks£6.264.5★
Golden Tree Active Burn Green Tea Capsules 60 Count
GOLDEN TREE£19.393.2★
Liver Detox Complex Gummies | 14-in-1 Vegan Formula with Turmeric Artichoke & More | Sugar-Free Gluten-Free | Liver Support | 90 Vegan Gummies | Gel/Candy Supplement
SASH Vitality£14.884.3★
Golden Tree Pure Cleanse Herbal Supplement 30 Capsules
GOLDEN TREE£16.604.4★
Vitaminnica 9-in-1 Liver Detox - 20 Effervescent Tablets - Orange Flavour | Advanced Liver Cleanse & Support Formula with Silymarin Dandelion Turmeric & More | Promotes Detox Digestion & Energy
Vitaminnica Because your Health Matters£7.874.3★
What buyers say about liver supplements
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to take & quality product”
“Good value for money”
“Great taste”
“Easy to swallow”
“Actually works”
“Easy to open container”
“These do work in helping a fatty liver I believe”
“I like that the dosages are clearly stated”
“didnt cause any side effects”
“well-formulated supplement”
What buyers complain about
“Not effective”
“Needs time to dissolve”
“Tablets to small”
“BATCHES SHOWN TO ONLY HAVE 1% OF CLAIMED INGREDIENTS”
“it is a very expensive product”
“Please beware of the side effects”
“Large tablets”
“3rd party testing found nutrition geeks products are not as advertised”
“Doesnt taste like typical supplements”
“Did not make any difference associated contents were not strong enough”
Top return reasons
Common questions
- Is liver supplements profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the liver supplements niche?
- 23 brands and 53 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in liver supplements?
- Top complaints mined from reviews: Functionality-Overall, Solubility, Dosage. The return rate is 0.1%.
- When does demand for liver supplements peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the liver supplements niche?
- Listings span £5.98–£26.21; the average listing price is £12.57 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.