liquid vitamins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.30avg listing price — sweet spot $15–$100
Market size
Good£456K£456K/yr · 217K searches
Review moat
Good1,161.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£6.28–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquid vitamins is a £456K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
liquid vitamins market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £399K–£532K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Salus68%
- Floradix28%
- Feroglobin3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -22.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top liquid vitamins search terms
- floradix liquid iron89K/yr
- floradix103K/yr
- floradix liquid iron and vitamin formula6K/yr
- floravital7K/yr
- floravital liquid iron4K/yr
- floradix iron4K/yr
- floradix liquid5K/yr
Top liquid vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Floradix Liquid Iron & Vitamin Supplement 500ml. Contributes to The Reduction of Tiredness. No preservatives. Suitable for Women Children 3+ During Pregnancy and Vegetarians.
Salus£16.114.6★888 rev
Floravital Liquid Iron & Vitamin Supplement 500ml. Contributes to The Reduction of Tiredness. Gluten Free. No preservatives. Suitable for Women Children 3+ During Pregnancy and Vegans.
Floradix£16.604.5★1,127 rev
SALUS Floradix liquid iron Formula 500 milliliter
Salus£16.064.6★124 rev
Salus Floradix Liquid Iron 250ml Supplement with Vitamin C & B-Complex. Iron contributes to the Reduction of Tiredness. Vegetarian. No preservatives. Suitable for Women Men and Children 3+.
Salus£11.894.5★37 rev
Salus - Floravital - Yeast Free - 250ml
Salus£12.854.6★140 rev
Newest
by launch dateSalus Floradix Liquid Iron 250ml Supplement with Vitamin C & B-Complex. Iron contributes to the Reduction of Tiredness. Vegetarian. No preservatives. Suitable for Women Men and Children 3+.
Salus£11.8937 rev
SALUS Floradix liquid iron Formula 500 milliliter
Salus£16.06124 rev
Floravital Liquid Iron & Vitamin Supplement 500ml. Contributes to The Reduction of Tiredness. Gluten Free. No preservatives. Suitable for Women Children 3+ During Pregnancy and Vegans.
Floradix£16.601,127 rev
Salus - Floravital - Yeast Free - 250ml
Salus£12.85140 rev
Feroglobin Gentle Iron and Nutrient Liquid Reduce Tiredness & Fatigue Maintain Health 500 ml
Feroglobin£6.284,651 rev
Trending
90-day click momentumSalus Floradix Liquid Iron 250ml Supplement with Vitamin C & B-Complex. Iron contributes to the Reduction of Tiredness. Vegetarian. No preservatives. Suitable for Women Men and Children 3+.
Salus£11.894.5★
Floradix Liquid Iron & Vitamin Supplement 500ml. Contributes to The Reduction of Tiredness. No preservatives. Suitable for Women Children 3+ During Pregnancy and Vegetarians.
Salus£16.114.6★
SALUS Floradix liquid iron Formula 500 milliliter
Salus£16.064.6★
Feroglobin Gentle Iron and Nutrient Liquid Reduce Tiredness & Fatigue Maintain Health 500 ml
Feroglobin£6.284.6★
Floravital Liquid Iron & Vitamin Supplement 500ml. Contributes to The Reduction of Tiredness. Gluten Free. No preservatives. Suitable for Women Children 3+ During Pregnancy and Vegans.
Floradix£16.604.5★
What buyers say about liquid vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Great energy boost”
“Perfect if youre looking for a simple way to boost your iron levels”
“Excellent product”
“Tonic quite pleasant taste”
“Just as described”
“I find that this is effective”
“This is a good vitamin bottle easy to take”
“Easy to take”
“The flavour is also quite nice”
“Excellent value for money”
What buyers complain about
“Low on iron”
“Vile taste”
“not a replacement for a doctor and exercise and better sleep”
“Broken & leaking”
“B12 & iron supplement with vitamin c. Couldnt function without this”
“a bit sweet”
“Black”
“Allergic reaction”
“As a right sided breast cancer individual it caused a great deal of stress”
“the smell is much much less”
Common questions
- Is liquid vitamins profitable to sell on Amazon United Kingdom?
- The niche generates £456K/yr across 6 tracked products. 90-day search growth is -22.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the liquid vitamins niche?
- 3 brands and 37 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquid vitamins?
- Top complaints mined from reviews: Iron, Taste-Overall, Sleep Quality. The return rate is 0.5%.
- When does demand for liquid vitamins peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the liquid vitamins niche?
- Listings span £6.28–£16.60; the average listing price is £13.30 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.