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Liquid Vitamins

Fail

The top 5 brands take 100% of clicks, so Liquid Vitamins is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£456K/yr217K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 37 sellers

Flapen Score

Liquid Vitamins against its category

The dotted line is the Health & Personal Care average. Past it, Liquid Vitamins is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Vitamins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Vitamins 217K times last year and spent an estimated £456K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £456K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
15.8%
Market size, estimated
£456Ka year
Peak month
March1.8× the quietest month
Top search term
floradix liquid iron89K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £6.28 to £16.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £13.30 that is £40K to £53K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£6.28–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£40K–£53K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Combination Multivitamins & Minerals. It carries 1,161 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#163in Combination Multivitamins & Minerals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Liquid Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£68K£137K£205K£274K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Salus68%
  • Floradix28%
  • Feroglobin3%

Demand

Liquid Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Liquid Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floradix liquid iron89K/yr
  • floradix103K/yr
  • floradix liquid iron and vitamin formula6K/yr
  • floravital7K/yr
  • floravital liquid iron4K/yr
  • floradix iron4K/yr
  • floradix liquid5K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Vitamins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron19%+1.10

Low on iron

All the other iron supplements gave me bloating in the past

Unsure whether the iron was strong

Taste-Overall12%−0.15

Vile taste

tasted weird

Daughter hates the taste

Sleep Quality7%−0.07

not a replacement for a doctor and exercise and better sleep

Leak-Proof7%

Broken & leaking

Functionality-Overall7%

B12 & iron supplement with vitamin c. Couldnt function without this

Love

Energy Level18%+0.98

Great energy boost

Really helps with energy levels

Gives energy

Iron12%+1.10

Perfect if youre looking for a simple way to boost your iron levels

Easy to take iron vitamin

Great iron supplement

Quality-Overall11%

Excellent product

Good quality

Wonderful product highly recommend

Taste-Overall10%−0.15

Tonic quite pleasant taste

Taste is natural

Love the taste

Advertised Vs Actual Product5%+0.37

Just as described

Item was just what I ordered

Exactly as advertised and quick delivery

FAQ

Common Liquid Vitamins questions

Answered from the same tracked data.