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Liquid Paracetamol for Adults

Fail

The top 5 products take 100% of clicks, so Liquid Paracetamol for Adults is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£352K/yr923K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 66 sellers

Flapen Score

Liquid Paracetamol for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Liquid Paracetamol for Adults is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Paracetamol for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Paracetamol for Adults 923K times last year and spent an estimated £352K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
923K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
11.5%
Market size, estimated
£352Ka year
Peak month
December4.4× the quietest month
Top search term
vicks vapour rub322K searches a year

02 · Price

A sale here is worth £3.32.

Listings sell for £3.32 on average, from £1.85 to £4.29. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £3.32 that is £33K to £42K a year per listing.

Average price
£3.32under the $15 to $100 sweet spot
Price range
£1.85–£4.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£33K–£42K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #19 within Over-the-Counter Medication. It carries 2,412 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#19in Over-the-Counter Medication
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,412per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Liquid Paracetamol for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£53K£105K£158K£211K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Vicks79%
  • Healthpoint15%
  • SEVEN SEAS6%

Demand

Liquid Paracetamol for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Liquid Paracetamol for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vicks vapour rub322K/yr
  • vic178K/yr
  • vicks166K/yr
  • vapour rub67K/yr
  • night nurse liquid medicine cold and flu21K/yr
  • vicks vaporub43K/yr
  • vick26K/yr
  • vix15K/yr
  • vaporub16K/yr
  • nurofen cold and flu tablets16K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Paracetamol for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.07

find the smell weak

it smells weird

No Smell

Strength14%−0.04

Less strong, than other brands

Not as strong as it was

Not as strong as before

Functionality-Overall6%−0.02

Does not work

Don't bother it doesn't work

Breathability4%

end up breathing through my mouth

useless stuff, want money back, does nothng to aid breathing

Moist/Dry4%−0.01

completely dry

This leaves me with a really dry mouth the next morning

Love

Quality-Overall15%+0.72

same great quality just with easier application

Excellent Product

Excellent seller would definitely recommend

Ease Of Use14%+0.64

Easy to Use

this is really excellent in a roll-on

Very handy

Ease Of Application10%+0.78

Great Applicator

Easy application

Easy to apply

Value For Money10%0.00

Good value

Great value for money

Good value for money

Advertised Vs Actual Product6%+0.50

Did the job

As described

WORKS AS IT SHOULD

Return

0.1% Return rate 0% Fixable by listing

Strength25%▁▁▃█▁▁

Less strong, than other brands

Not as strong as it was

Not as strong as before

Smell25%▁▁█▁▁▁

find the smell weak

it smells weird

No Smell

Functionality-Overall25%▁█▁▁▁▁

Does not work

Don't bother it doesn't work

Soft Feel13%▁▁█▁▁▁
Quality-Overall6%▁█▁▁▁▁

FAQ

Common Liquid Paracetamol for Adults questions

Answered from the same tracked data.