liquid paracetamol for adults
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Good£352K£352K/yr · 923K searches
Review moat
Okay2,412avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.32avg listing price — sweet spot $15–$100
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.85–£4.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquid paracetamol for adults is a £352K/yr Amazon United Kingdom market (923K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
liquid paracetamol for adults market data
- Units sold / yr
- 125K–150K
- avg 10,000–12,500/product
- Revenue / yr
- £415K–£498K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.7%
- Avg brand age
- 67 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vicks79%
- Healthpoint15%
- SEVEN SEAS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top liquid paracetamol for adults search terms
- vicks vapour rub322K/yr
- vic178K/yr
- vicks166K/yr
- vapour rub67K/yr
- night nurse liquid medicine cold and flu21K/yr
- vicks vaporub43K/yr
- vick26K/yr
- vix15K/yr
- vaporub16K/yr
- nurofen cold and flu tablets16K/yr
Top liquid paracetamol for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoRub 100 gr Relief Of Cough Cold & Flu Like Symptoms Relieves 4 Cold Symptoms: Nasal Catarrh Nasal Congestion Cough & Sore Throat Helps You Sleep For Adults & Kids
Vicks£4.294.8★3,959 rev
Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief
Vicks£4.214.7★3,118 rev
Healthpoint Vapour Rub For Coughs Colds Catarrh And Sore Throat Camphor Menthol And Eucalyptus Oil For Easier And Clearer Breathing Relief For Upper Airway Congestion Helps Sleep 100g
Healthpoint£2.924.4★416 rev
Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
SEVEN SEAS£1.854.7★2,155 rev
Newest
by launch dateVicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief
Vicks£4.213,118 rev
Healthpoint Vapour Rub For Coughs Colds Catarrh And Sore Throat Camphor Menthol And Eucalyptus Oil For Easier And Clearer Breathing Relief For Upper Airway Congestion Helps Sleep 100g
Healthpoint£2.92416 rev
Vicks VapoRub 100 gr Relief Of Cough Cold & Flu Like Symptoms Relieves 4 Cold Symptoms: Nasal Catarrh Nasal Congestion Cough & Sore Throat Helps You Sleep For Adults & Kids
Vicks£4.293,959 rev
Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
SEVEN SEAS£1.852,155 rev
Trending
90-day click momentumHealthpoint Vapour Rub For Coughs Colds Catarrh And Sore Throat Camphor Menthol And Eucalyptus Oil For Easier And Clearer Breathing Relief For Upper Airway Congestion Helps Sleep 100g
Healthpoint£2.924.4★
Vicks VapoRub 100 gr Relief Of Cough Cold & Flu Like Symptoms Relieves 4 Cold Symptoms: Nasal Catarrh Nasal Congestion Cough & Sore Throat Helps You Sleep For Adults & Kids
Vicks£4.294.8★
Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick
SEVEN SEAS£1.854.7★
Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief
Vicks£4.214.7★
What buyers say about liquid paracetamol for adults
What buyers praise and complain about, mined from review topics.What buyers love
“same great quality just with easier application”
“Easy to Use”
“Great Applicator”
“Good value”
“Did the job”
“Helped me get over my cold”
“love breathing”
“The applicator works smoothly”
“clears the nasal passages”
“It gives the same comforting scent”
What buyers complain about
“find the smell weak”
“Less strong, than other brands”
“Does not work”
“end up breathing through my mouth”
“completely dry”
“Vile”
“never seem to all wash off hand”
“It's definitely on the more expensive side”
“Weak vapour”
“Bizarre use”
Top return reasons
Common questions
- Is liquid paracetamol for adults profitable to sell on Amazon United Kingdom?
- The niche generates £352K/yr across 4 tracked products. 90-day search growth is -47.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the liquid paracetamol for adults niche?
- 3 brands and 66 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquid paracetamol for adults?
- Top complaints mined from reviews: Smell, Strength, Functionality-Overall. The return rate is 0.1%.
- When does demand for liquid paracetamol for adults peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the liquid paracetamol for adults niche?
- Listings span £1.85–£4.29; the average listing price is £3.32 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.