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Liquid Iron

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Liquid Iron is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£1.4M/yr543K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 98 sellers

Flapen Score

Liquid Iron against its category

The dotted line is the Health & Personal Care average. Past it, Liquid Iron is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Iron 543K times last year and spent an estimated £1.4M. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
543K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
17.0%
Market size, estimated
£1.4Ma year
Peak month
May1.7× the quietest month
Top search term
spatone iron sachets100K searches a year

02 · Price

A sale here is worth £15.53.

Listings sell for £15.53 on average, from £5.26 to £37.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £15.53 that is £62K to £78K a year per listing.

Average price
£15.53inside the $15 to $100 sweet spot
Price range
£5.26–£37.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£62K–£78K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Minerals. It carries 3,403 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#73in Minerals
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,403per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Liquid Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£144K£288K£431K£575K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

98

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Spatone51%
  • Salus25%
  • Floradix12%
  • Feroglobin9%
  • Blueiron2%
  • Nutrition Geeks2%

Demand

Liquid Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Liquid Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spatone iron sachets100K/yr
  • floradix liquid iron89K/yr
  • floradix103K/yr
  • spatone70K/yr
  • liquid iron52K/yr
  • iron liquid17K/yr
  • spatone iron sachets apple18K/yr
  • liquid iron supplement for women14K/yr
  • spatone iron sachets with vitamin c11K/yr
  • iron liquid supplement10K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron16%+1.08

Seems like my iron levels. v low

Iron levels are goon up

Low on iron

Taste-Overall12%−0.07

I have to be honest - the taste is absolutely horrific

The taste is awful

tasted weird

Functionality-Overall3%−0.01

B12 & iron supplement with vitamin c. Couldnt function without this

Didnt work for me

Acid Regulator/Stomach Ache Relief3%

Not good for my stomach

They burn in my stomach

they just completely mess with my stomach

Ethical Trade/Fair Trade2%−0.02

it looks illegal

Scam company, terrible products

Love

Iron18%+1.08

Effective iron supplement

Amazing iron tablets

Excellent iron supplement

Quality-Overall17%+1.01

No complaints :

Excellent product

Good Quality

Energy Level7%+0.61

Energy boost

Energy boost

Gives energy

Value For Money7%+0.47

Value for Money

Excellent value for money

Good for the price

Taste-Overall6%−0.07

Love the taste

Taste is natural

Easy, tasty, energising

FAQ

Common Liquid Iron questions

Answered from the same tracked data.