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Liposomal Vitamin C

Fail

Demand is soft, at -33.3% this quarter, so Liposomal Vitamin C is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£216K/yr142K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
72%top-5 click share · 13 brands · 21 sellers

Flapen Score

Liposomal Vitamin C against its category

The dotted line is the Health & Personal Care average. Past it, Liposomal Vitamin C is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liposomal Vitamin C market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liposomal Vitamin C 142K times last year and spent an estimated £216K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
9.5%
Market size, estimated
£216Ka year
Peak month
February1.6× the quietest month
Top search term
liposomal vitamin c97K searches a year

02 · Price

A sale here is worth £16.15.

Listings sell for £16.15 on average, from £4.56 to £45.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £16.15 that is £8K to £12K a year per listing.

Average price
£16.15inside the $15 to $100 sweet spot
Price range
£4.56–£45.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #73 within Vitamins. It carries 881 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#73in Vitamins
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Liposomal Vitamin C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • ALPHA0126%
  • WeightWorld26%
  • Vinco Supplements12%
  • Zooki9%
  • Keka Naturals7%
  • Nutroliq Absorb Your Wellness Better4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Liposomal Vitamin C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Liposomal Vitamin C search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liposomal vitamin c97K/yr
  • vitamin c liposomal19K/yr
  • liposomal8K/yr
  • liposomal vit c8K/yr
  • liposomal vitamin c 1000mg3K/yr
  • lypo-spheric vitamin c3K/yr
  • vitamin c liposomal 10000mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Liposomal Vitamin C

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%−0.03

A little pricey

Quite expensive

Waste of money

Taste-Overall6%−0.04

Unpleasant taste

Theres no real taste to them

I find the taste repulsive

Dosage5%−0.03

I started with low dose

I am not sure why they would suggest such a ludicrously high dose

still not very practical when it came to adjusting the dosage

Size-Overall5%

To note, these are on the larger size

They are small

The caps are small

Ease Of Chewing/Swallowing3%+0.43

Difficult to Swallow

primarily as they always seem to be really large capsules which I often have trouble swallowing

which may be a factor if you have difficulty swallowing larger tablets

Love

Vitamin17%+1.09

This may be a great form of vitamin c

Vitamins

Overall, they seem like a good quality supplement and an easy way to take vitamin C if you prefer capsules over powders or chewables

Quality-Overall14%+1.52

Everything about them feels well made

the capsules are good quality

Excellent product

Ease Of Chewing/Swallowing10%+0.43

I have had no problem swallowing these

Easy to swallow

I've not had any issues swallowing them

Value For Money10%−0.03

Fair price

Value for money

Great value

Ease Of Use7%+0.38

Ease of use

Easy to Take

so easy to read

Return

0.1% Return rate 0% Fixable by listing

Stain Resistance33%▁▁█▁▁▁
Charging33%▁█▁▁▁▁
Leak-Proof33%▁▁█▁▁▁

FAQ

Common Liposomal Vitamin C questions

Answered from the same tracked data.