Skip to content

Lions Mane Powder

Fail

The top 5 products take 79% of clicks, so Lions Mane Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£83K/yr66K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
79%top-5 click share · 12 brands · 12 sellers

Flapen Score

Lions Mane Powder against its category

The dotted line is the Health & Personal Care average. Past it, Lions Mane Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Mane Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lions Mane Powder 66K times last year and spent an estimated £83K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
10.4%
Market size, estimated
£83Ka year
Peak month
September2.4× the quietest month
Top search term
lions mane powder51K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £4.42 to £26.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.03 that is £6K to £9K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£4.42–£26.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #112 within Herbal Supplements. It carries 1,199 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#112in Herbal Supplements
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lions Mane Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

13%

  • Inner Vitality33%
  • Yin & Yang Superfoods21%
  • NEW LEAF PRODUCTS14%
  • Nutrition Geeks9%
  • SuperSelf5%
  • Sevenhills Wholefoods4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Lions Mane Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Lions Mane Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lions mane powder51K/yr
  • lions mane mushroom powder6K/yr
  • organic lions mane powder4K/yr
  • lions mane tea4K/yr
  • lions mane powder organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Mane Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage7%−0.04

Dosage instructions could be clearer

Tablets to small

Start low dose of 1g

Taste-Overall6%

These are just swallowed with water so you dont really taste them

Taste not great

I cannot taste the powder

Functionality-Overall6%−0.08

Dont work

Not getting same results not like other brand used sadly

Did not work, for me

Side Effects6%−0.09

Please beware of the side effects

No noticeable effect

Had no effect

Focus Enhancement3%+0.34

I am not sure if it helps me with my focus or not

No extra focus if anything the opposite as they gave me headaches

Love

Quality-Overall18%+1.09

Easy to take & quality product

This appears to be a really good quality option to have in the cupboard

Best quality

Value For Money13%+1.11

Good Value

Decent price

Good value for money

Focus Enhancement10%+0.34

They are great at helping focus

My brain fog has definitely improved which I am happy for

Great focus

Taste-Overall7%

Good taste

the taste is strong

has a slight earthy taste

Ease Of Chewing/Swallowing5%+0.52

Super mushroom, easy to take/ mix with food and drink

Easy to swallow

Easy to swallow, no side effects, seems to have the right effect, nicely packaged and well priced

FAQ

Common Lions Mane Powder questions

Answered from the same tracked data.