lions mane powder
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,199.07avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.42–£26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£83K£83K/yr · 66K searches
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, lions mane powder is a £83K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lions mane powder market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 13.6%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
13%
- Inner Vitality33%
- Yin & Yang Superfoods21%
- NEW LEAF PRODUCTS14%
- Nutrition Geeks9%
- SuperSelf5%
- Sevenhills Wholefoods4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Top lions mane powder search terms
- lions mane powder51K/yr
- lions mane mushroom powder6K/yr
- organic lions mane powder4K/yr
- lions mane tea4K/yr
- lions mane powder organic3K/yr
Top lions mane powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Lions Mane Mushroom Powder Brain Support & Focus High Strength Full-Spectrum Supplement for Mental Performance - 100g by Inner Vitality
Inner Vitality£9.834.4★924 rev
Organic Lions Mane Powder 100g | Full-Spectrum Extract | Focus
Yin & Yang Superfoods£9.574.4★718 rev
Lions Mane Mushroom Powder - Lions Mane Supplement High Strength 3000mg Mushroom Powder - 100% Fruiting Body Lions Mane - 60 Servings Lions Mane Powder - Made in The UK by New Leaf
NEW LEAF PRODUCTS£7.294.3★202 rev
Lions Mane Supplement 4000mg with Vitamin B1 & Black Pepper 180 Vegan Tablets - Lions Mane Mushroom 15:1 Extract (Not Lions Mane Powder or Capsules) UK Made for Mental Performance & Nervous System
Nutrition Geeks£7.974.4★6,185 rev
Lions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
SuperSelf£8.244.4★173 rev
Newest
by launch dateLions Mane Mushroom Powder - High Strength Brain Supplement for Focus & Clarity - Easy to Mix - 100% Pure Lions Mane Powder 100g for Coffee & Tea - Full Spectrum High Absorption Beta Glucan Nootropic
SuperSelf£8.24173 rev
Lions Mane Powder Supplement 3000mg | Mix into Coffee Tea or Smoothies | 100% Natural & Vegan | High Strength Mushroom Supplement | 100g | 33 Servings | Wiseshrooms
Wiseshrooms£10.4229 rev
NaturaleBio Organic Lions Mane Powder 100g. Vegan Gluten-Free Non-GMO Mushroom. Rich in Bioactive Compounds. Helps Cognitive Function Gut Health and Immune Support. Easy to Consume (Pack of 1)
NaturaleBio£7.491,241 rev
Organic Lions Mane Mushroom Powder 200g - High Strength Full Spectrum Fruiting Body Mushroom Supplement to Support Brain & Mental Performance by Inner Vitality (Large)
Inner Vitality£15.79924 rev
Organic Lions Mane Mushroom Powder 100g by TheHealthyTree Company - Cognitive Function & Focus Support Vegan Non-GMO for Use in Lionsmane Complex Mushroom Coffee
TheHealthyTree Company£8.5922 rev
Trending
90-day click momentum
Real Mushrooms Lions Mane Powder - Organic Lions Mane Mushroom Extract for Cognitive Function & Immune Support - Brain Supplements for Memory and Focus - Vegan Mushroom Supplement 60 Servings
Real Mushrooms£21.874.5★
Organic Lions Mane Mushroom Powder 200g - High Strength Full Spectrum Fruiting Body Mushroom Supplement to Support Brain & Mental Performance by Inner Vitality (Large)
Inner Vitality£15.794.4★
Organic Lions Mane Mushroom Powder 100g by TheHealthyTree Company - Cognitive Function & Focus Support Vegan Non-GMO for Use in Lionsmane Complex Mushroom Coffee
TheHealthyTree Company£8.594.2★
Lions Mane Mushroom Powder - Lions Mane Supplement High Strength 3000mg Mushroom Powder - 100% Fruiting Body Lions Mane - 60 Servings Lions Mane Powder - Made in The UK by New Leaf
NEW LEAF PRODUCTS£7.294.3★
Organic Lions Mane Powder 250g | Full-Spectrum Extract | Focus
Yin & Yang Superfoods£16.784.4★
What buyers say about lions mane powder
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to take & quality product”
“Good Value”
“They are great at helping focus”
“Good taste”
“Super mushroom, easy to take/ mix with food and drink”
“good flavour”
“Easy to use”
“I take a lot of supplements – pills and capsules – and it is rather nice to have one that doesnt have to be taken in capsule form”
“It's a very good supplement”
“high-quality ingredients make it a standout choice for me”
What buyers complain about
“Dosage instructions could be clearer”
“These are just swallowed with water so you dont really taste them”
“Dont work”
“Please beware of the side effects”
“I am not sure if it helps me with my focus or not”
“Have just seen the euro fins certification for this product showing the amount of the active ingredient is well below the claim on the label”
“This product appears to be misleading about its active ingredients”
“the caffeine crash or the jittery feelings”
“Cheap”
“I had a minor allergic reaction on half the recommended dose”
Common questions
- Is lions mane powder profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 14 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the lions mane powder niche?
- 12 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in lions mane powder?
- Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.1%.
- When does demand for lions mane powder peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lions mane powder niche?
- Listings span £4.42–£26.28; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.