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Lions Mane

Fail

The top 5 products take 90% of clicks, so Lions Mane is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£1.1M/yr783K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 8 sellers

Flapen Score

Lions Mane against its category

The dotted line is the Health & Personal Care average. Past it, Lions Mane is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Mane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lions Mane 783K times last year and spent an estimated £1.1M. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
783K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
15.9%
Market size, estimated
£1.1Ma year
Peak month
September1.8× the quietest month
Top search term
lions mane448K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £6.06 to £16.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £8.74 that is £109K to £131K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£6.06–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
12,500–15,000
Revenue per listing a year
£109K–£131K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Herbal Supplements. It carries 2,944 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,944per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lions Mane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£218K£436K£654K£872K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Nutrition Geeks62%
  • NEW LEAF PRODUCTS23%
  • Nootro Labs4%
  • PH PROWISE Healthcare4%
  • Horbäach4%
  • OMNIA3%

Demand

Lions Mane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Lions Mane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lions mane448K/yr
  • lions mane supplement188K/yr
  • lions mane capsules32K/yr
  • lions mane mushroom20K/yr
  • nutrition geeks lions mane16K/yr
  • lions mane nutrition geeks9K/yr
  • lion mane15K/yr
  • lionsmane9K/yr
  • lion mane mushroom7K/yr
  • lions main7K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Mane

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Focus Enhancement”
11%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lions Mane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data