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Lions Mane

Fail

The top 5 products take 90% of clicks, so Lions Mane is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£1.1M/yr783K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 8 sellers

Flapen Score

Lions Mane against its category

The dotted line is the Health & Personal Care average. Past it, Lions Mane is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Mane market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lions Mane 783K times last year and spent an estimated £1.1M. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 783K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
783K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
15.9%
Market size, estimated
£1.1Ma year
Peak month
September1.8× the quietest month
Top search term
lions mane448K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £6.06 to £16.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £8.74 that is £109K to £131K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£6.06–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
12,500–15,000
Revenue per listing a year
£109K–£131K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Herbal Supplements. It carries 2,944 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,944per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lions Mane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£218K£436K£654K£872K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Nutrition Geeks62%
  • NEW LEAF PRODUCTS23%
  • Nootro Labs4%
  • PH PROWISE Healthcare4%
  • Horbäach4%
  • OMNIA3%

Demand

Lions Mane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Lions Mane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lions mane448K/yr
  • lions mane supplement188K/yr
  • lions mane capsules32K/yr
  • lions mane mushroom20K/yr
  • nutrition geeks lions mane16K/yr
  • lions mane nutrition geeks9K/yr
  • lion mane15K/yr
  • lionsmane9K/yr
  • lion mane mushroom7K/yr
  • lions main7K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Mane

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.12

Didn't work for me

Not getting same results not like other brand used sadly

Not sure if it works

Ingredients-Overall8%−0.10

Plus the ingredients don't agree with me

This product appears to be misleading about its active ingredients

no published ingredient testing

Focus Enhancement6%+1.33

It hasn't fixed my cognitive impairment

I couldn't focus very well

No extra focus if anything the opposite as they gave me headaches

Side Effects6%−0.06

Please beware of the side effects

No noticeable effect

Had no effect

Dosage5%−0.04

your body will not absorb the amount you think it is in the daily dose

The tablets are tiny because the real dose is tiny

VERY WEAK insignificant amount of 66.7mg lion mane extract per tablet its close to NON

Love

Focus Enhancement21%+1.33

Very good for mood immediately

It helps me focus

Great focus

Quality-Overall16%+0.69

Easy to take & quality product

Great quality supplement from a brand I trust

Good quality and price

Value For Money15%+0.85

reasonable price

Good Value

Great value for money

Advertised Vs Actual Product7%+0.20

As described

very true to description

the item was just what I wanted

Ease Of Chewing/Swallowing6%+0.45

Easy to swallow

Easy to swallow, no side effects, seems to have the right effect, nicely packaged and well priced

Easy to swallow with no issues with taste

Return

0.1% Return rate 0% Fixable by listing

Dosage100%▁▁█▁▁▁

your body will not absorb the amount you think it is in the daily dose

The tablets are tiny because the real dose is tiny

VERY WEAK insignificant amount of 66.7mg lion mane extract per tablet its close to NON

FAQ

Common Lions Mane questions

Answered from the same tracked data.