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Lignosus

Fail

Shoppers spend only $6K a year here, so Lignosus is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£6K/yr17K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 9 sellers

Flapen Score

Lignosus against its category

The dotted line is the Health & Personal Care average. Past it, Lignosus is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lignosus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lignosus 17K times last year and spent an estimated £6K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
1.8%
Market size, estimated
£6Ka year
Peak month
March3.4× the quietest month
Top search term
lignosus17K searches a year

02 · Price

A sale here is worth £19.40.

Listings sell for £19.40 on average, from £9.05 to £36.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £19.40 that is £0 to £2K a year per listing.

Average price
£19.40inside the $15 to $100 sweet spot
Price range
£9.05–£36.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #350 within Herbal Supplements. It carries 148 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
10.5%
Average rank
#350in Herbal Supplements
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lignosus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£624£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Bolman Health38%
  • ProBotanics36%
  • Time Health8%
  • ALIBOOSTER6%
  • Lxitian5%
  • ELEV8LABS4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lignosus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Lignosus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.27

Didn't work for me

Does not work for me

Advertised Vs Actual Product19%−0.35

the ingredients don't match those listed on the advert

Not as good as described

Compatibility-Overall13%+0.56

Didnt work for my husband

Breathability13%+0.33

Not feeling and changes in my breathing

Ingredients-Overall6%−0.06

the ingredients don't match those listed on the advert

Love

Quality-Overall20%+0.99

Good quality product

Happy with the quality

Amazing product

Breathability14%+0.33

Noticeable Support for Breathing Comfort

I felt my breathing was clearer during workouts

Along with this I've been drinking Mullen tea with lemon and Manuka honey and I've certainly found a big difference in my breathing

Advertised Vs Actual Product13%−0.35

As described

For me, they seem to work and do what they claim

does what it is supposed to do

Value For Money11%−0.03

it seems better value than my other brand-

Value item

Cough Relief10%+0.92

Increases lung capacity

Stopped my nagging cough in just five days

Return

0.1% Return rate 50% Fixable by listing

Compatibility-Overall50%█▁▁▁▁▁

Didnt work for my husband

Advertised Vs Actual Product50%▁█▁▁▁▁

the ingredients don't match those listed on the advert

Not as good as described

FAQ

Common Lignosus questions

Answered from the same tracked data.