Lidocaine Gel

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

11.9%

Market size, estimated

£168Ka year

Peak month

February1.7× the quietest month

Top search term

anbesol57K searches a year

Listings sell for £5.92 on average, from £2.98 to £13.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £5.92 that is £15K to £18K a year per listing.

Average price

£5.92under the $15 to $100 sweet spot

Price range

£2.98–£13.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Dental Care. It carries 4,491 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#65in Dental Care

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,491per listing

Listings tracked

10

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months