Lidocaine Gel
prices mostly outside the sweet spot ($2.98–$13.44) — Lidocaine Gel doesn't clear our bar today.
Flapen Score
Is Lidocaine Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lidocaine Gel is a £168K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Lidocaine Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.7% over the last 90 days and 11.9% of searches end in a purchase.
£168K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Lidocaine Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Anbesol Adult Strength Gel for Rapid Pain Relief 10g
- Price
- £2.98
- Rating
- 4.5/5
- Reviews
- 6,839
- Age
- 13y ago
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 5,595
- Age
- 17y ago
Aloclair Plus Mouth Ulcer Spray 15 ml
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 3,774
- Age
- 13y ago
Apiprodent Gel- Extra Strength Oral Treatment for Inflammation Mouth Ulcers Sore Gums - Dental Relief for Adults - 20gr
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 553
- Age
- 5y ago
Bonjela 15g Oral Gel - Fast Acting Pain Relief For Mouth Ulcers Cold Sores Swelling Infection Suitable With Dentures Adult Treatment Quick Medication Solution
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 7,410
- Age
- 19y ago
Trending
90-day click momentumBonjela 15g Oral Gel - Fast Acting Pain Relief For Mouth Ulcers Cold Sores Swelling Infection Suitable With Dentures Adult Treatment Quick Medication Solution
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 7,410
- Age
- 19y ago
2PCS Toothache Pain Relief for Adult Toothache Relieving Spray Oral Care Spray Tooth Pain Relief Extra Strong Natural Dental Pain Relief Pain Relief for Toothache Gum Pain Spray for Teeth Health
- Price
- £6.00
- Rating
- 3.9/5
- Reviews
- 142
- Age
- 2y ago
Apiprodent Gel- Extra Strength Oral Treatment for Inflammation Mouth Ulcers Sore Gums - Dental Relief for Adults - 20gr
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 553
- Age
- 5y ago
Ashton & Parsons Teething Gel for 3 Months+ 10ml
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 16,511
- Age
- 7y ago
Toothache Relieving Spray Toothache Pain Relief for Adult Oral Care Spray Dental Pain Relief Pain Spray for Toothache Relief Pain Relief for Toothache Gum Pain Spray Effective Toothache Remedy Spray
- Price
- £5.23
- Rating
- 3.8/5
- Reviews
- 134
- Age
- 2y ago
Newest
by launch date2PCS Toothache Pain Relief for Adult Toothache Relieving Spray Oral Care Spray Tooth Pain Relief Extra Strong Natural Dental Pain Relief Pain Relief for Toothache Gum Pain Spray for Teeth Health
- Price
- £6.00
- Rating
- 3.9/5
- Reviews
- 142
- Age
- 2y ago
Toothache Relieving Spray Toothache Pain Relief for Adult Oral Care Spray Dental Pain Relief Pain Spray for Toothache Relief Pain Relief for Toothache Gum Pain Spray Effective Toothache Remedy Spray
- Price
- £5.23
- Rating
- 3.8/5
- Reviews
- 134
- Age
- 2y ago
Apiprodent Gel- Extra Strength Oral Treatment for Inflammation Mouth Ulcers Sore Gums - Dental Relief for Adults - 20gr
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 553
- Age
- 5y ago
Ashton & Parsons Teething Gel for 3 Months+ 10ml
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 16,511
- Age
- 7y ago
Azulenal Solution for Mouth & Stomach Ulcers | Canker Sores Gingivitis Peptic Ulcers | Soothes Sore Throat & Aids Digestion | Anti-Inflammatory with Guaiazulene - 10ml
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 1,543
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
97
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Anbesol51%
- Orajel13%
- Aloclair9%
- Bonjela7%
- AINxtolm7%
- apipharma5%
- Open — no brand owns it (2 brands, 7%)
Lidocaine Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Lidocaine Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anbesol57K/yr
- anbesol liquid99K/yr
- anbesol adult strength gel50K/yr
- anbesol liquid adult20K/yr
- ambesol6K/yr
- anbesol adult strength liquid4K/yr
- ambersol2K/yr
What reviews say buyers love and hate about Lidocaine Gel
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“it calmed my gum down around the tooth it handy to have in for emergencies”
“Exactly as described”
“Better than other makes I've used”
“Very effective”
“Teething lifesaver”
What buyers complain about
65% of reviews“Tastes bad”
“they can be surprisingly painful”
“Doesn't work, and doesn't spray”
“Waste of money”
“No information in English as how to use it”
Lidocaine Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lidocaine Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
