Is lemongrass essential oils profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (44/100).

How competitive is the lemongrass essential oils niche?

12 brands and 22 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in lemongrass essential oils?

Top complaints mined from reviews: Smell, Oily/Greasy, Leak-Proof. The return rate is 0.1%.

When does demand for lemongrass essential oils peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the lemongrass essential oils niche?

Listings span £2.76–£8.31; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 6,769 reviews — the moat a new listing must climb.

lemongrass essential oils

Skip it

Prices mostly outside the sweet spot ($2.76–$8.31) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,769.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£86K

£86K/yr · 85K searches

Avg price

Bad£6.11

avg listing price — sweet spot $15–$100

Price range

Bad£2.76–£8.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lemongrass essential oils is a £86K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lemongrass essential oils market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £76K–£92K; units × avg price
Conversion rate: 16.6%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

nikura32%
Handcraft Blends14%
MAYJAM12%
Sensoli8%
freshskin beauty ltd8%
PHATOIL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top lemongrass essential oils search terms

lemongrass essential oils38K/yr +25.4%16.4% conv.
lemongrass oil16K/yr +9.6%15.5% conv.
lemon grass essential oils16K/yr +16.8%14.4% conv.
lemongrass essential oil8K/yr -19.3%11.8% conv.
lemon grass oil4K/yr +103.6%14.6% conv.
essential oil lemongrass2K/yr -4.4%15.3% conv.
lemongrass essential oil 100ml2K/yr -88.6%8.9% conv.

All search terms

Top lemongrass essential oils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Lemongrass Essential Oil for Diffusers | Insect Mosquito Repellent Oil for Candle Making Bugs | Stress & Anxiety Relief Humidifiers Aromatherapy Mood Lifting | 10ml | 100% Pure & UK Made

nikura£4.134.5★42,940 rev

Handcraft Blends Lemongrass Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£8.164.6★8,560 rev

MAYJAM Lemongrass Essential Oils 100ML Lemongrass Oil for Diffuser Humidifier DIY Home Office

MAYJAM£6.464.3★15,267 rev

freshskin beauty ltd | Lemongrass Essential Oil 10ml - 100% Pure & Natural Essential Oils

freshskin beauty ltd£3.394.6★1,407 rev

Lemongrass Essential Oil 100ML PHATOIL Natural and Pure Lemongrass Oils with Glass Dropper for Home Aromatherapy Skin Hair Care Diffuser DIY Soap Candle Making

PHATOIL£7.244.5★1,088 rev

Newest

by launch date

Lemongrass Essential Oil 100ML PHATOIL Natural and Pure Lemongrass Oils with Glass Dropper for Home Aromatherapy Skin Hair Care Diffuser DIY Soap Candle Making

PHATOIL£7.241,088 rev

11mo ago

MUNUSNA Lemongrass Essential Oil 100% Pure 100ml Lemongrass Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making

MUNUSNA£7.272,633 rev

1y ago

Carno Calm Lemongrass Essential Oil 30ml 100% Pure & Natural for Diffuser

Carno Calm£6.653,445 rev

2y ago

EVOKE OCCU Lemongrass Essential Oil for Spray Diffuser & Aromatherapy

EVOKE OCCU£7.86613 rev

3y ago

MAYJAM Lemongrass Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making

MAYJAM£2.7615,267 rev

3y ago

What buyers say about lemongrass essential oils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“this smells amaZing”

Quality-Overall12%

“Great Product & Good Seller”

Value For Money10%

“as it's worth it”

Advertised Vs Actual Product4%

“As described”

Oily/Greasy1%

“The best ever lemongrass oil”

Freshness1%

“so fresh definatly would recomend”

Pest/Insect Control1%

“Along with citronella it was made a pleasant anti insect. in my home”

Vegan/Organic1%

“Smells incredible and is organic so its kind on the skin and no nasties”

Strength1%

“its really strong”

Ease Of Cleaning1%

“Cleaning”

What buyers complain about

Smell64%

“artificial smelling fragrance”

Oily/Greasy8%

“Oil”

Leak-Proof8%

“Ordered a few of these bottles of Lemon Grass in the past just received Two more in which one of them was leaking in the box”

Value For Money5%

“Waste of money”

Quality-Overall5%

“Bad quality”

Strength3%

“Weak”

Top return reasons

Smell64%

Quality-Overall13%

Leak-Proof8%

Product Condition5%

Size-Overall3%

Accuracy-Overall3%

Advertised Vs Actual Product3%

Comfort-Overall1%

Color1%

Common questions

Is lemongrass essential oils profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (44/100).
How competitive is the lemongrass essential oils niche?: 12 brands and 22 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in lemongrass essential oils?: Top complaints mined from reviews: Smell, Oily/Greasy, Leak-Proof. The return rate is 0.1%.
When does demand for lemongrass essential oils peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the lemongrass essential oils niche?: Listings span £2.76–£8.31; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 6,769 reviews — the moat a new listing must climb.