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Lemon Essential Oil

Fail

Prices span $2.52–$10.44, mostly outside the sweet spot, so Lemon Essential Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£101K/yr100K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
65%top-5 click share · 16 brands · 35 sellers

Flapen Score

Lemon Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Lemon Essential Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Essential Oil 100K times last year and spent an estimated £101K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
17.3%
Market size, estimated
£101Ka year
Peak month
August1.5× the quietest month
Top search term
lemon essential oil49K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £2.52 to £10.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.82 that is £3K to £4K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£2.52–£10.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #28 within Alternative Medicine. It carries 5,679 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#28in Alternative Medicine
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,679per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Lemon Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

  • Sensoli23%
  • Handcraft Blends23%
  • nikura12%
  • freshskin beauty ltd7%
  • HIQILI6%
  • EVOKE OCCU4%

Demand

Lemon Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lemon Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon essential oil49K/yr
  • lemon oil27K/yr
  • lemon oil essential oil8K/yr
  • lemon essential oil for cleaning7K/yr
  • essential oil lemon4K/yr
  • lemon essential oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell36%−0.08

no scent off the candle so I won't be purchasing again unfortunately

Smell is awful

Smell is undetectable

Value For Money11%−0.10

Bottle only half full not worth the price

Waste of money

Not very strong for the price

Size-Overall8%+0.24

although quite small

A small bottle

Durability8%−0.06

does not last

Doesn't last long at all

Doesn't last very long

Dilute/Watery7%−0.07

It's so diluted

100% massively diluted with a carrier

So diluted, it has the consistency of water

Love

Smell46%−0.08

Lovely lemon scent

Lovely scented

Amazing smell

Quality-Overall17%+2.27

A good and affordable item

Good quality oil

Excellent product

Advertised Vs Actual Product8%+0.30

Just what I wanted

Does what it says

Works as expected

Value For Money6%−0.10

Good value

Value for money

Decent price

Wood Quality4%+0.52

100% recommended, quality product, makes natural wood on a guitar like new

Great stuff for wood

It nourishes the wood

Return

0.2% Return rate 4% Fixable by listing

Smell41%█▂▆▂▁█

no scent off the candle so I won't be purchasing again unfortunately

Smell is awful

Smell is undetectable

Leak-Proof20%▁▆▁▄█▁
Oily/Greasy5%▁▄█▁▁▁

Oils

Ingredients-Overall4%▁█▁▁▁▁
Strength3%▁▁█▁▁▁

Not very strong for the price

Some lemon sense are very weak

FAQ

Common Lemon Essential Oil questions

Answered from the same tracked data.