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Lemon Essential Oil

Fail

Prices span $2.52–$10.44, mostly outside the sweet spot, so Lemon Essential Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£101K/yr100K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
65%top-5 click share · 16 brands · 35 sellers

Flapen Score

Lemon Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Lemon Essential Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Essential Oil 100K times last year and spent an estimated £101K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
17.3%
Market size, estimated
£101Ka year
Peak month
August1.5× the quietest month
Top search term
lemon essential oil49K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £2.52 to £10.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.82 that is £3K to £4K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£2.52–£10.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #28 within Alternative Medicine. It carries 5,679 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#28in Alternative Medicine
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,679per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Lemon Essential Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

25%

  • Sensoli23%
  • Handcraft Blends23%
  • nikura12%
  • freshskin beauty ltd7%
  • HIQILI6%
  • EVOKE OCCU4%

Demand

Lemon Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lemon Essential Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lemon essential oil49K/yr
  • lemon oil27K/yr
  • lemon oil essential oil8K/yr
  • lemon essential oil for cleaning7K/yr
  • essential oil lemon4K/yr
  • lemon essential oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Essential Oil

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.2%of orders come back
“no scent off the candle so I won't be purchasing again unfortunately”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lemon Essential Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data