Skip to content

Laxido

Fail

The top 5 products take 100% of clicks, so Laxido is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£178K/yr148K searches / yr
90-day growth
+37.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 39 sellers

Flapen Score

Laxido against its category

The dotted line is the Health & Personal Care average. Past it, Laxido is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laxido market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laxido 148K times last year and spent an estimated £178K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+37.3%
Conversion, latest week
13.7%
Market size, estimated
£178Ka year
Peak month
April2.3× the quietest month
Top search term
laxido orange laxative sachets92K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.34 to £16.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £8.82 that is £18K to £22K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.34–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #5 within Over-the-Counter Medication. It carries 4,186 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
21.5%
Average rank
#5in Over-the-Counter Medication
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,186per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Laxido products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Generic63%
  • Movicol26%
  • Fybogel7%
  • Dulcolax4%

Demand

Laxido search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Laxido search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laxido orange laxative sachets92K/yr
  • laxido sachets14K/yr
  • laxido orange laxative sachets-3020K/yr
  • laxido sachets adult for constipation10K/yr
  • laxative sachets3K/yr
  • strigol sachets for constipation3K/yr
  • cosmocol orange flavour sachets3K/yr
  • laxido orange sachets2K/yr

Reviews and returns

What reviews say buyers love and hate about Laxido

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Laxido questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data