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Laxido

Fail

The top 5 products take 100% of clicks, so Laxido is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£178K/yr148K searches / yr
90-day growth
+37.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 39 sellers

Flapen Score

Laxido against its category

The dotted line is the Health & Personal Care average. Past it, Laxido is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laxido market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laxido 148K times last year and spent an estimated £178K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+37.3%
Conversion, latest week
13.7%
Market size, estimated
£178Ka year
Peak month
April2.3× the quietest month
Top search term
laxido orange laxative sachets92K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.34 to £16.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £8.82 that is £18K to £22K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.34–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #5 within Over-the-Counter Medication. It carries 4,186 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
21.5%
Average rank
#5in Over-the-Counter Medication
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,186per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Laxido products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Generic63%
  • Movicol26%
  • Fybogel7%
  • Dulcolax4%

Demand

Laxido search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Laxido search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laxido orange laxative sachets92K/yr
  • laxido sachets14K/yr
  • laxido orange laxative sachets-3020K/yr
  • laxido sachets adult for constipation10K/yr
  • laxative sachets3K/yr
  • strigol sachets for constipation3K/yr
  • cosmocol orange flavour sachets3K/yr
  • laxido orange sachets2K/yr

Reviews and returns

What reviews say buyers love and hate about Laxido

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.14

Did not work

Takes time to work

Slow working

Acid Regulator/Stomach Ache Relief8%−0.01

had really bad stomach cramps

horrible stomach pain

the stomach cramps before lift off were severe

Pain Relief-Overall8%−0.07

The cramps are painful

Not worth the pain

the pain is horrific

Taste-Overall6%

This tastes so disgusting

Doesn't taste of anything

Doesnt have much taste

Value For Money6%+0.32

Quite pricey

100% not worth it

Expensive

Love

Advertised Vs Actual Product19%+1.45

Exactly as advertised

As described

It works exactly as intended

Efficiency13%+1.13

Does the job well

Works perfectly

effective

Value For Money10%+0.32

not expensive

Excellent value for money

good value for money

Regulates Digestion8%+0.10

Very effective treatment for constipation

Help with digestive problems

Good for constipation

Quality-Overall8%+0.49

Excellent product

A trusted and reliable product that does exactly what it says

Good quality

Return

0.1% Return rate 0% Fixable by listing

Flavor100%█▁▁▁▁▁

FAQ

Common Laxido questions

Answered from the same tracked data.