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Laxatives for Constipation

Fail

Prices span $2.34–$8.66, mostly outside the sweet spot, so Laxatives for Constipation is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£2.0M/yr1.8M searches / yr
90-day growth
-12.6%search demand this quarter
Competition
83%top-5 click share · 7 brands · 85 sellers

Flapen Score

Laxatives for Constipation against its category

The dotted line is the Health & Personal Care average. Past it, Laxatives for Constipation is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laxatives for Constipation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laxatives for Constipation 1.8M times last year and spent an estimated £2.0M. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
18.6%
Market size, estimated
£2.0Ma year
Peak month
July1.7× the quietest month
Top search term
constipation relief for adults323K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £2.34 to £8.66. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At £5.96 that is £179K to £238K a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£2.34–£8.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
30,000–40,000
Revenue per listing a year
£179K–£238K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Over-the-Counter Medication. It carries 4,013 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Over-the-Counter Medication
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,013per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Laxatives for Constipation products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£296K£592K£888K£1.2M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

85

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

3%

  • Dulcolax55%
  • DulcoEase24%
  • Almus7%
  • Senokot5%
  • Movicol4%
  • Vinco Supplements3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Laxatives for Constipation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Laxatives for Constipation search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • constipation relief for adults323K/yr
  • laxatives for constipation266K/yr
  • dulcolax tablets253K/yr
  • dulcolax168K/yr
  • laxatives163K/yr
  • dulcoease126K/yr
  • stool softeners for adults108K/yr
  • laxative59K/yr
  • constipation relief61K/yr
  • constipation42K/yr

Reviews and returns

What reviews say buyers love and hate about Laxatives for Constipation

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Efficiency”
15%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Laxatives for Constipation questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data